✈ Heading Brand & Marketing, PR & Corporate Communications, Ancillary Revenue, Sustainability, Digital & eCommerce, Loyalty & Partnerships for Air India Express✈ Awarded BWMarketing World India's 'Top 100 Marketers' 2024; ET Edge 'India's Most Impactful CXOs' 2023

✈ Headed Brand and Marketing, PR & Corporate Communications, Sustainability, Digital & eCommerce, Ancillary Revenue and Catering Operations✈ Awarded ‘CMO of the Year’, BusinessWorld Experiential Marketing; ‘Customer Experience CMO’ 2020 and ‘Sustainability CMO’ 2022, Pitch CMO Awards; ‘Best Integrated Marketing Campaign’, Mid-Day International Travel & Tourism Icons 2021; ‘Most Innovative Marketing Campaign’ and ‘Best Airline Website & App’, Times Business Awards 2021

★ Lead commercial strategy for revenue, distribution, sales and marketing★ Responsible for media and brand partnerships, global relationships with banks and networks, group companies, airline and frequent flyer programs, trade and hospitality alliances★ Headed Product Development with P&L responsibility - Drove institutional sales for corporate products; lead prepaid card program – doubled YoY revenue in FY18 and FY19 while increasing EBITDA margins 5X★ Grew brand engagement, revenue and profits with mainstream media and digital campaigns at 15X ROI

★ Lead marketing, communications and PR, oversaw strategic initiatives in Europe - grew brand interest 5X and earned media value 3X ★ Re-positioned and re-branded UK hotels to Taj luxury portfolio; grew revenue, profits and loyalty★ Launched independent sites and social handles for regional hotels and restaurants including Michelin-starred Quilon and the iconic Bombay Brasserie – doubled YoY digital revenues from owned media★ Supported Tata Group EU regional agenda as representative on the Tata European Communications Heads Council ★ Awarded Hermes ‘Marketing Campaign of the Year’; Finalist, Drum ‘Re-brand Strategy of the Year’ for the campaign English Classics, Reinvented; Won Taj Award for Best International Sales & Marketing Team

★ Launched the Vivanta brand (now an HBS Case Study) - Category leader in brand differentiation (Gallup Brand Equity Track), “extraordinarily successful for a new brand” (Y&R BrandAsset™ Valuator); Opened new hotels and resorts, growing the brand to $300m+ revenues across Africa, Australia, India, Malaysia, Maldives and Sri Lanka★ Expanded the Gateway brand portfolio - Achieved category leadership in Communication and Brand Awareness; Scouted and realised development opportunities, launched new hotels, specialty restaurants and bars★ Headed Market Research across brands globally

☕ 2009-10: Managed Asia Pacific Regional Strategy and Business Development for Tata Global Beverages - Administered 15 APAC countries across across all categories’ (Tea, Coffee, Water) consumer and market assessments; Developed market entry strategy, segmentation, distribution and pricing plans, revenue forecasting and projected P&Ls for key geographies including China, Philippines, Indonesia and Hong Kong☕ 2008-09: Managed Tetley’s premium brand portfolio in the UK including Tetley Green Tea, Redbush and Fruit & Herbal Infusions; Launched NPD projects from conceptualisation through R&D to major grocery multiple retail listings.

• Tata Group Corporate Affairs - Worked on the global communication strategy for the Tata brand (ranked 34th worldwide, valued at $21.1 bn) with a focus on UK, US, China & South Africa• Tetley GB - Integration of Tata Global Beverages independent companies (Tetley, UK; Eight O' Clock Coffee & Good Earth Tea, USA; Tata Tea & Himalayan Water, India); leveraged synergies of global NPD projects across product categories and brands; championed the Tata European Network Forum• Ginger Hotels - Managed Marketing, Media Planning, Product & Business Development; formulated new business models for Management Contracts and Metro Hotels; identified and realised new properties• Tata Motors (Tata Nano Project Team) – Administered market research, target audience segmentation and mapped value expectations at prototype stage; prepared the financial viability model for the world's most affordable car.

Launched the Ready-to-Drink category in the UK with ‘Tetley Ice T’

Managed Unilever account Rin during the P&G price war; pitched for and won State Bank of India MF

Client Servicing on Kodak, World Gold Council and Pidilite including Fevicol and M-Seal campaigns which won at Cannes, ABBY, Asia Pacific Ad Fest and One Show; managed Nestlé account acquisition from competition