Siddharth Agrawal Email & Phone Number

Siddharth Agrawal is a AJIO - Business Head for Premium and Luxury Brands | E-commerce at Reliance Retail. He possess expertise in marketing communications, brand management, photography, biotechnology, marketing strategy and 28 more skills.

Listed skills include Marketing Communications, Brand Management, Photography, Biotechnology, and 29 others.

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  Ajio - Business Head For Premium And Luxury Brands | E-Commerce

  Reliance Retail

  Nov 2018 - Present - Bangalore

  Drive & deliver a 2000 crore annual business for the premium & luxury brands portfolio, contributing to a major share of AJIO's Fashion & Lifestyle segmentStrategic & Exclusive Brands – GAP, Superdry & Armani Exchange • Business Development & P&L management – Develop joint business plans with clear objectives to foster a mutually beneficial strategy for both the platform & exclusive brands • Product Development - Develop a merchandising framework & price architecture based on segmentation & positioning insights for each brand. Pursue brand extensions to broaden offerings.• Marketing Management - Establish a digital presence for each brand by creating digital first assets, IPs, & other native properties that enhance brand recall among target audiences. Key Accounts & PartnershipsThis segment includes prominent international brands & strategic partnerships at the group level for Reliance. Over the past five years, we have established strong partnerships with leading international brands in the country, including H&M, ALDO, Tommy Hilfiger, GUESS & moreNew Ventures & Brands• Developed new IPs & private labels in the premium segment, with a 5-year vision to identify market gaps & address latent customer demand. Sneakerhood• Launched a unique digital sneaker store, "Sneakerhood," featuring a curated range from luxury brands like Tod’s, Bally & Emporio Armani 7 to emerging brands like Gully Labs,Comet.SAM – Private Label• Through segmentation & positioning analysis, an opportunity emerged to launch a brand aimed at competing with ZARA, positioned between ZARA & H&M• A comprehensive sourcing strategy was developed, involving global manufacturers from as well as domestic sourcing in India, with innovations in ‘time to market’ & ‘order quantities’.MAVI, La Martina – International Emerging Brands• Identify opportunities to introduce new brands in India.• Build strategic partnerships with global brands, exploring diverse business models.