Siddhartha Jain Email & Phone Number

New Delhi, Dl, In

Lucknow, Uttar Pradesh, India

SLMG Beverages is the flagship company of Ladhani group and has been associated with Coca Cola for 30+ years. SLMG is the largest Coca Cola bottler in India and is the franchise bottler for UP, Uttarakhand and Bihar states, with 7 factories spread over UP. With a distribution across more than 1.5 Million outlets through a network of 1500+ distributors and 30+ warehouses.Leading Commercial as part of Executive Leadership Team at the Corporate Office, reporting to CEO. Setting up Revenue Growth Management, Channel Plans, Trade & Shopper Marketing, Capability, Route to Market and Commercial Transformation verticals.

Bengaluru, Karnataka, India

Leading P&L responsibility for Karnataka and AP Telangana metro circles as Circle CEO, with all functions Sales, Marketing, Customer Service, Postpaid, HR, Finance, Network, Legal and Regulatory responsibility.

Gurugram, Haryana, India

Lead North region (Delhi, UP, UTT, Punjab, Haryana, Rajasthan, HP, JK, Ladakh) – largest region in India and 1/3rd of PVM India revenue for People, P&L & Sales Operations from Apr’21-Mar’22Leading cross-functional team comprised of 2 Branch Sales Mgr, 16 Sales Mgrs, 1 Trade Mktg Mgr, 1 Sales Dev Mgr, 1 HR BP, 1 Branch Commercial Mgr, 16 Sales Managers & 105 Executives and over 1000+ indirect field forceLed West region (Maharashtra, Gujarat, MP & CG) for Apr’20-Mar’21 and delivered Q1’21 growth of +5% despite pandemic challenges in 2020 across WestFocused on People agenda through multiple interventions on engagement, connect & capability leading to ‘Great Place to Work’

Gurugram, Haryana, India

Post Transformation Office, agenda was to further build the Trade Marketing vertical to accelerate growth: - Building the right structure leading to 2nd intervention on structure change to 2 Associate Heads, 8 Managers and 7 Executives in the Trade Marketing vertical- Building the new capability of 'Shopper Marketing'- Conceptualized and executed the new projects on Same Store Growth (Retail), Driving Numeric Distribution Through Wsale and New Channels (MT)- Leading spends of over ~Rs. 130 Cr annuallyAdditionally, led the charge for Nepal with P&L responsibility & leading over 200+ sales force (including DB’s, DBSM’s, SR’s & PVMI Sales Colleagues), along with strong functional support from Sales Dev, Marketing, TM, HR, Finance & SCM. The business was impacted significantly on account of high competitive presence and had literally halved over earlier year. The challenge was to arrest this decline, while building for the future on portfolio & pricing. Turned around the business to high double-digit growths in 2019 and set-up for managing Nepal as an export market. Additionally, was the Project lead for evaluation of local manufacturing. Period: Sept'18-Sept'19Additionally, led the E-commerce business from building strategy, planning visibility and promotions & agency finalization and management to build a coherent strategy on this new channel. Doubled the business in 2020 against 2019.

Gurugram, Haryana, India

A 4-month long organization wide transformation project with one of the largest consulting firms, lead to the creation of 'Transformation Office'.The objectives were three-fold - Drive higher top-line, Shore up the bottom line through increased efficiencies and Building new capabilities for the future. I led the entire gamut of Commercial projects. Partnering various functions on multiple change management agendas ranging from:- Sales - New Go-To-Market, Sales IT (leveraging DMS / SFA), building capability in sales force- Marketing - Portfolio rationalization, increasing packing efficiency, rationalizing jar sizes- SCM - Reverse auction capability buildup in primary freight, Depot consolidation, Export scrips- HR - Idea factory, Sales Incentives- Finance - Lease vs Buying, Channel Finance'Project Sparkle' has been a success with the business changing it's track from stagnating to double digit growths. New capabilities built in the organization are propelling it towards greater value creation in the current year and future as well.Additionally, led the Trade Marketing vertical for the period Sep'17-Feb'18.

Gurugram, Haryana, India

Opportunity to set-up the Trade Marketing vertical end-to-end, alongside building the long term agenda. Key action areas included:- Building the right structure - Conceptualized and led launch of Engagement programs for Wsale & Rural, leading to turning the channel around from de-growth to leading growths ahead of overall org growth- Leading spends of over ~Rs. 130 Cr annually- Built robust pay-for-performance models for both on-roll and off-role sales force- Led Demand Planning and worked alongside SCM towards roll-out of the new S&OP process and IBP tool. My team members Regional Trade Marketing Managers lead demand planning for the regions.

Mumbai, Maharashtra, India

With Mondelez moving to category structure, the focus was on structuring the role and scaling-up the biggest category for Mondelez, Chocolates further. Member Category board for Chocolates.

Mumbai, Maharashtra, India

Post a successful Regional Customer Marketing stint, the next challenge was to scale-up Customer & Shopper Marketing through a national role. I moved to HO as Group Retail Environment Manager in Jun’13, supported with 5 RE managers responsible for all Channels (GT and MT) & Brand inputs (Chocolates, MFD, Biscuits, Candy and Gums). Total budget responsibility of ~ Rs. 250 Cr. Member of Category Boards of Bournvita and Biscuits. Leveraged Shopper Marketing capability to build shopper communication through agency for NPD's and Strategic Business objectives. The role was pivotal for all strategic planning and revenue management and a great learning experience.

Mondelez House, Indiabulls Finance Centre, Mumbai

Having completed successful stints in Sales & Brand Management, initiated the Customer Marketing role in West (the largest region for Mondelez) as Regional Customer Marketing Manager, West supported with a Purple Force Manager and an Executive. Project on 'Identification of visible markers' on Go-To-Market, appreciated by Director Sales in GAM. The project led to new direct outlet coverage throughput at 2X of earlier plan.The stint proved invaluable with various accolades as 'Best Regional Customer Marketing Manager - 2011', 'MD's Club - 2011' on the way. Part of Hi-Potential program.

Mumbai

After a 4 year stint at ITC Ltd in Sales, joined ABRL in the Private Label business as Senior Brand Manager. Rated as Outstanding in the first year of performance itself.Led the complete P&L for the Home Care, Home Cleaning, Insecticide & Freshners business, with the support of 3 Assistant Brand Manager's. Launched over 100 SKU's across both Type 1 and Type 2 store brands, along with moving to multiple manufacturing locations to deliver over half the profitability of Private Label business.Key member of Strategic Projects including Deep Discount retailing business model & Private Label contribution maximization.

Bengaluru, Karnataka, India

Blore Metro was the 2nd largest branch of ITC for Foods with a team responsibility of 7 ASM's (5 GT + 2 MT) and 28 Sales Executives. The business grew upwards of ~54% annually, clocking over Rs. 100 Cr revenue. The launch of new category of Personal Care (Fiama Di Wills / Vivel Di Wills / Vivel) through distribution led approach targeting placement & visibility leading to 17% market share in 6-month period.

Bhopal, Madhya Pradesh, India

Having understood the mature business of Cigarettes, the next stint was leading MP for the new business of Foods & Snacks. With the support of my team which included 3 ASM's and 9 Sales Executives, turned around the business with an annual growth to 56%. In addition to this, launched the category of snacks across all 3 major markets of MP.

Lucknow, Uttar Pradesh, India

Joined ITC as an AUT from campus and was trained at Vizag Branch, which handles Coastal AP & Orissa. Having completed my stint, I moved as Assistant Manager, Sales for Cigarettes & Matches for Central & Eastern UP, leading Cigarettes and Matches business worth ~Rs. 500 Cr in Apr'05. Significant contribution was in integrating Wimco people and business, leading to the largest matches business in the country. Overall, growth of 9% in Cigarettes & Matches business was higher than other regions.

Pgdm, Marketing, Operations

B.Tech, Chemical Engineering