Siddhartha Roy Email & Phone Number

New Delhi, Dl, In

Key Responsibility Areas:1. Developing Marketing Strategies: Formulate comprehensive marketing strategies tailored to the University’s objectives, target audience, and market trends.2. Brand Management: Maintain and enhance the institution's brand image through consistent messaging, branding guidelines, and strategic partnerships.3. Content Marketing: Oversee the creation and distribution of compelling content across various platforms, including website, social media, blogs, and more, to engage and attract prospective learners.4. Lead Generation and Conversion: Implement lead generation tactics to attract potential learners and nurture them through the enrolment funnel, optimizing conversion rates at each stage.5. Digital Advertising: Plan and execute online advertising campaigns across multiple channels, including Google Ads, social media ads, display ads, and affiliate marketing, to increase brand visibility and drive enrolment.6. SEO and SEM: Manage search engine optimization (SEO) efforts to improve organic visibility and search engine marketing (SEM) campaigns to drive targeted traffic and conversions.7. Analytics and Performance Tracking: Utilize analytics tools to track and analyze key performance metrics, such as website traffic, conversion rates, cost per acquisition, and ROI, and use insights to refine marketing strategies and tactics.8. Collaboration: Work closely with cross-functional teams, including admissions, academic departments, and product development, to align marketing efforts with institutional goals and ensure a cohesive brand experience.9. Budget Management: Develop and manage the marketing budget, allocating resources effectively to maximize ROI and achieve marketing objectives within budget constraints.10. Campaign Management: Plan, execute, and optimize marketing campaigns, promotions, and events to drive awareness, engagement, and enrolment.

India

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1. Preparing all press materials, media training and policy briefing for leadership team2. Manage the content development process for media interactions working with both internal and external content contributors and creative resources3. Responsible for the client reference program which entails developing case studies and customer playbook4. Market research and business intelligence for the pre-sales and the accounts team5. Execute integrated demand generation campaigns, including webinars, emails, social, google adwords, ad rolls, etc.6. Develop sales enablement assets and competitive pitches (RFI and RFPs) in collaboration with cross-departmental stakeholders7. Develop a thorough understanding of the market segments and define the overall go-to-market strategy including offering plans, value proposition, marketing channels/routes to market, messaging, etc.

1. Manage outbound product messaging, positioning, marketing and deliverables 2. Create playbooks that identify / define strategic and targeted opportunities, while enabling sale and marketing alignment for closed-loop execution3. Coordinate with various marketing execution departments including field marketing and corporate communications to ensure successful and targeted execution of campaigns4. Create compelling and differentiated content, including whitepapers, presentations, info-graphics, web content, brochures, newsletters, sales kits, customer testimonials, etc. that can be leveraged globally5. Design, develop and maintain the internal Oracle Sales and Marketing portal which was used by the sales, pre-sales and marketing teams worldwide 6. Collaborate with product strategy and product management to ensure digital marketing plans support product road-map and releases

Gurgaon, India

1. Create and revamp solution briefs, whitepapers and other sales collateral like cheat sheets and battle cards.2. Develop and revise executive level presentations and sales pitches.3. Design, develop and maintain the Sales portal for products and solutions. This portal was used by the sales and pre-sales team worldwide.4. Work with Oracle BPO team for profiling partners. Initiated the Oracle BPO newsletter for Partners and account teams.5. Introduced a new sales enablement tool ‘iPresent’ to help the sales and client teams to generate more leads.

1. Work closely with global field team to adapt marketing strategies to local needs and ensure that messages are relevant to local audiences, and integrated with other marketing activities2. Conceptualize and develop annual marketing and communication plan in conjunction with sales department3. Responsible for the achievement of frequent, timely and positive media coverage for CitiXsys and its programs across all available media4. Develop and implementing a company-wide go-to-market plan, working with all departments to execute. Analyze potential partner relationships for CitiXsys product lines5. Work closely with demand generation managers to execute campaigns, including webinars, direct mail, emails, paid search programs, google ad words etc.6. Was directly associated with the in-house Partner enablement team7. Drive a solution set across development teams (primarily development / Engineering, and Marketing Communications) through market requirements, product contract and positioning

1. Create and enrich the content of our Market Intelligence websites, which are specifically designed for our customers2. Prepare site-specific editing guidelines for all the Market Intelligence sites3. Work with content and visual designers to create final screen design elements including graphics, photos, flash movies and web interactivity4. Provide ongoing design of related web products such as newsletters and electronic communications and announcements5. Work closely with web developers to ensure correct implementation6. Conduct research on various topics for our products and services7. Provide information in the form of Daily Digest and Daily Updates (which are in html format) to our clients regarding their customers, competitors and their specific areas of interest8. Monitor the Market Intelligence sites of our customers

Digital Marketing Certificate Course, Digital Marketing

Activities and Societies: Digital Marketing: Customer Engagement, Social Media, Planning and Analytics Certificate course in digital.

Masters, Mass Communication

Education record