Building Personal Care and Home Care Category at Meesho Grocery.

Managed the Packaged Foods Category at Insanely Good (Swiggy) end to end and ensuring key target metrics are achievedBuilt Non-Foods Category which includes Personal Care, Home Care, Baby Care and Pooja NeedsSpearheaded the overall New Assortment Sprint Planning charter of launching 500+ Key SKUs for the new app within 2 months, contributed to 75% of total GMV

Managed the Staples category at Supr Daily (Swiggy), contributing to 40% GMV of the overall Grocery GMV. Achieved 31% category growth. Designed and led the complete revamp of Category Master Assortment. Launched 400+ new SKUs that filled the required assortment gaps.Revamped the app with new value proposition, launched Bangalore's iconic Iyengar's Bakery for the first time on an e-commerce. Made the brand a category leader in terms of Repeat %, Market share % and Gross margin compared to the top brandConceptualized and launched Private label home-made snacks brand which became a top seller in Packaged Foods categoryDeveloped a playbook of key metrics to analyze the success of New Products, helped in evaluating new product launches

Joined as the first NKAM at Supr Daily by Swiggy and spearheaded the complete Brand Partnerships from regional to centralOnboarded 50+ brands across categories, and led the brand monetization charterIncreased GMV sales of managed brands by 4.4xRecognized as the best NKAM with 5 star rating in yearly appraisal and promotedto Category Manager

Managed National Modern Trade accounts, E-commerce accounts, B2B Sales and General trade (Bangalore) which accounted for 40% of total SalesHandled a team of GT Sales Executives, Brand Executives and Sales PromotersResponsible for P&L, Joint Business Plan (JBP) and Terms of Trade (TOT) for all Key accountsIncreased YOY sales by 30%

Managed an average of 9Cr worth Raw-material inventory and 3.5Cr Finished- goods inventory. Handled monthly 80Cr worth of dispatches of Amul products.Handled a team of 16 officer level employees.Supervised first-ever Export consignment of Amul Virar Dairy successfully.

Project Title: Feasibility study of setting up a Tomato Ketchup Processing Unit in Lusaka, Zambia.Mapped value chain of fresh tomatoes and Estimated demand of Tomato ketchup in Lusaka province.Devised the best case scenario for revenue generation, setting up of a 10 TPD unit with a debt coverage of 70%, with an aggregate ROI of 21% from 48 production scenarios.Prepared a strategic marketing plan, product mix and proposed cost effective procurement strategies, leveraging price seasonality (Import & Domestic procurement).

Project Title - Marketing of Cattle Feed in Himachal Pradesh and Uttarakhand and formulate a plan of actionStudied the existing marketing mix of cattle feed in both the states and analysed the demand and supply gapEstimated market size and developed a strategic marketing plan for market penetration into unexplored territories.

Project Title: Understanding Impact of Animal Attack on Agriculture in tribal area of Attappadi, Kerala.Using Fuzzy Cognitive Mapping technique, conducted a feasibility study of using fencing wires to counter animal attacks on agriculture.Project Title: Assessment of NABARD - ASSO integrated TDF WADI project.Analyzed the impact of livelihood promotion project designed to promote agriculture and animal husbandry as a source of sustainable livelihoods in the tribal belt of Attappadi.