Siddhartha Paul Email & Phone Number

Gurugram, HR, IN

• Partnered with CXOs to build a comprehensive business and financial model that guided the launch of a digital logistics marketplace
• Product 1: Launched a platform that has empowered 1500+ MSMEs to discover the best logistics service providers at the lowest price. It offers a seamless experience for booking, tracking and managing orders.
• Boosted order conversion rate by 30% by understanding customer needs and implementing features like price estimator and consignee payments, products like goods insurance and hub-drop orders and improving product.
• Improved m-o-m retention by 16% by mapping pain points in user journey maps and introducing features along the order journey like cloning orders, AI-based OCR, bulk ordering, wallet and ML-based service provider.
• Elevated average revenue per user (ARR) 1.6x times by instituting a pay-later functionality
• Product 2: Launched an order management system for end-to-end management of orders

• Increased customer acquisition rate by 100% by strategizing and executing initiatives like business expansion, multi-density price cards, referrals, introducing VAS, and activating feet-on-street for sales
• Enhanced m-o-m customer retention by 36% by devising and implementing a unique loyalty program
• Developed pricing for PTL services using cost-based pricing and competitor price benchmarking
• Led cross-functional teams in developing AOPs and sales strategies, driving business expansion and launching new business and VAS
• Led a team of 26 people to manage P&L activities, new business development, relationship management and BTL marketing activitiesAwards:Recognized for the contribution and awarded in FY21

Gurugram

• Lalamove is primarily a on-demand vehicle aggregator for intra-city goods movement. Headquarted in Hong Kong and operated in 12 countries. I was a part of the global strategy team primarily driving India projects and.
• Conceptualized and piloted an ML-based fraud and abuse order identification dashboard and mitigation policies, which reduced fraud and abuse orders from 19% to 10% within 5 months
• Increased order fulfilment by 7% and GMV by 4% by developing a pricing strategy and program managing price-related changes for mini-trucks
• Accelerated customer acquisition by 6% through the implementation of CRM, revamping KPIs, and re-engineering business processesAwards:Recognised for the tangible contributions to operations and performance of the.

Gurgaon, India

• Rivigo a new-age, technology-enabled, industry-first logistics service provider through relaying of trucks. I program managed 3 different programs during my tenure with the objective of business growth, customer.
• Boosted EBITDA by 12% and revenue by 17% through process transformation, pioneering initiatives, and new product launches
• Enhanced operation metrics by 19% by instituting an operation scorecard to benchmark performance and drive improvements
• Decreased credit cycle by 15 days within 9 months through customer credit risk modelling and the implementation of a credit policy
• Spearheaded hiring of 1,800 operation associates in 5 months and program-managed training and retraining of executives
• Realized a 14% cost reduction by influencing better planning through accurate demand forecasting, leveraging AI/ML methods like random forest, recursive neural network, and ARIMA

Navi Mumbai

• Formulating and implementing QoE/QoS
• Testing of IMS network nodes (SIP & DIAMETER protocol), debugging and root-cause analysis of issues in calls flows (4G-LTE)
• Conceptualization of dashboard for pro-active fault resolution
• Handling cross-functional responsibilities

Pgdim, Supply Chain And Op Management At Nitie, 9.04/10, Institute Rank - 3

Activities and Societies: Coordinator: Finance forum of NITIE

Engineer’S Degree, Electronics And Communication Engineering, 84.3%

Activities and Societies: • Member of Electronics and Communication Society, NIT Silchar • Member of National Social Service (NSS)