As the VP - Global Partnerships at Traffic Steer, I'm on a mission to forge strategic alliances with Brands, Digital Agencies & Publishers that drive growth and innovation.My role involves:- Negotiation Ninja: Mastering the art of negotiation to secure mutually beneficial partnerships.- Strategy Sorcerer: Crafting and executing strategic plans to foster strong Brand/Agency/Publisher relationships.- Innovation Instigator: Driving groundbreaking initiatives to elevate & drive industry-leading solutions.- Client Connoisseur: Building and nurturing high-level relationships with key stakeholders.

- Fostered and promoted cooperative and harmonious working climate conducive to maximum employee morale, productivity and effectiveness.- Reviewed performance results to target and take corrective measures with authorization and escalation.- Established and administered annual budget with controls to prevent overages, minimize burn rate and support sustainability objectives.- Drove year-over-year business growth while leading Sales, Operations, strategic vision and long-range planning.- New Business Development, Experiential Marketing, Events, BTL Brand Activation, Retail & Merchandising, Digital Integration & lot more...- Executed exciting projects for Clients: PhonePe – Central Agency for All Branding Solutions, Bosch, Flipkart, Sun Mobility, Vivo IPL 2017/18/19 VIP Fan Box, RCB Fan Park, Harman Audio, Godrej, Indian Oil, AB Inbev etc…

New Business Development, Experiential Marketing, Events, BTL Brand Activation, Retail & Merchandising, Digital Integration, Mobile Solutions & lot more...

Applied business and marketing knowledge to develop briefs and pitches for customer projects.- Obtained pricing deals, negotiated contracts and solidified beneficial agreements.- Directed client projects with eye for quality and customer needs.- Oversaw team of 10 professionals handling 20 accounts.- I have grown CREAM Bangalore from a boutique agency to a full-fledged experiential marketing agency. We look deeper into the possibilities within the brand, its strategy and position to find assets and solutions that have relevant consequences. We have also retained every client since our inception.

• Set up core team of Operations and Business Development for the Bangalore Division of PDM from scratch• Renewed focus on Business Development by cracking Key Accounts like ITC Foods, SAB Miller, Lenovo & Cloudnine• Was instrumental in making Bangalore office profitable through strategic team building and business development• Was part of the core team executing key events likeo Filmfare Awards South 2013,2014o Vanitha Awards – 2013,2014,2015o Mirchi Music Awards 2013o Puravankara Wedding (2014)o Mammamia 2014

Ad Sales, Brand Integrations and Events for Channel V• Responsible for Revenue maximization of Channel [V] to a Youth GEC platform• Instrumental is setting up a Non FCT team driving events & client based solutions increasing yield effectively in the region.• Strategically implemented solution driven approach to substantially increase ASR’s & Impact revenue for the Southern markets.

Was heading Strategic Alliances for South & East for Coffee Day Group. This consists of Café Coffee Day,Coffee Day Xpress, Fresh & Ground and Vending Business. Responsible for generating revenue through alliance partners based out of South & East by creating a platform for brands to leverage on the walk-ins that Coffee Day Group enjoys.

I’ve been heading Marketing and Alliances for BIGFlicks Pvt. Ltd. in Chennai for 1 year. Was responsible in planning, strategizing and executing marketing & alliance activities to increase customer base and brand image.

Worked with Entertainment Network India Ltd. (Radio Mirchi) for 3 years, from Feb 2005 handling key retail clients and servicing them also. Final 18 months, I had been the Marketing Manager, handling the Brand Radio Mirchi and Corporate Communications.

More than a year of sales experience in automobile and service industry. With MPL Hyundai for one year and exposure to direct and corporate selling in a very challenging and competitive environment where adding value to the clients’ needs acquires utmost importance. Gained in depth knowledge of the business dynamics of the automobile industry.