Siddharth Bakshi Email & Phone Number

Mumbai, Maharashtra, In

Online business unit lead for one of the largest beauty & personal care (BPC) brands in India. Managing P&L for 3 brands (SUGAR, SUGAR POP, QUENCH) , leading a team of 15 members across growth managers, category marketing & alliance managers, creative & operations executives- Driving profitable growth for annual topline of INR YY Cr+ / $XMn+ across 3 brands at differentgrowth stages- Improved SUGAR profitability by 20%, grew SUGAR POP topline by 5X and Quench topline by2X- Focussed on improving repeat user through better customer segmentation, A/B testingcommunication across cohorts and improving LTV- Built & restructured a 15 member team to a pod structure for focused & effective growth of theSBU- Mentored growth & marketing managers to improve ROAS & CAC- leading acquisition & retentionand managing annual marketing budgets of INR 16CR+

San Francisco, Ca, Us

Country growth leader for largest, global professional skilling edtech brand. Led and driven global and ‘glocal’ initiatives across brand & PR, performance marketing, research, pricing & product- within a multi-cultural, cross functional and matrixed org structureKey Responsibilties:- Driving Business Growth and Cross Functional Strategic initiatives- Performance & Digital Marketing- Brand Management, Consumer Research & PR- Global Integrated Marketing Campaign Management- Agency ManagementKey Results- Grew India GMV 2x in 3 years, 1Cr learners, 2nd biggest market for Udemy (after US)- Grew to market leadership on awareness (50%+) and traffic in highly competitive professional skilling category- Grew overall traffic and conversions through global and local integrated marketing campaigns- Pioneered influencer marketing leading to incremental GMV at 100%+ ROI, Launched and managed influencer marketing campaigns in India & led long term deals with top influencers- Sustained new user revenue at 15-20% lower spends through efficient media mix planning (Brand + Direct response)- Developed and executed annual/quarterly marketing plans for India-Drafted & executed brand communications strategy for India across marketing channels, social media and PR-Owned the creation and execution of brand campaigns with global/local agency partners and internal creative team- Responsible for evaluating, shortlisting and managing creative, media, influencer & PR agencies and local production houses

Gurgaon, In

-Responsible for Brand Marketing @ Lenksart-Driving brand growth, traffic(organic & direct/store footfall) and managing brand marketing budgets-Creative development and tracking effectiveness of the creative through brand health track-Deriving consumer insights through market research and surveys-Defined performance metrics for TV to streamline spends-Tracking ROI of branding channels and performance marketing channels to optimize spends-Consumer segmentation- led targeted SMS campaigns for customers and leads-Delivered ROI & maintained revenue with 20% lower spends by optimizing spends-Generated saving of 30% YoY by optimizing media buying on TV-Conceptualised and led the celebrity (Katrina) launch campaign-Analysing Store footfall and recommending brand and media strategies for growth-Conceptualized and led local campaigns with Region Heads to boost growth at region and city level

Built Doot- a community based peer to peer platform connecting travelers and shoppers.Travelers (with valid Govt. ID proof) can travel and earn as they help people in getting specialties or personal items shipped from their place of travel. Shoppers can enjoy specialties from any part of the country or get personal items carried-creating a community of mutual trust and sharing.-P&L Management-Partnerships with cabs/self drive car rentals and bus operators for user acquisition-Online advertising to build brand DOOT among travel community; FB, email and SMS advertising for growth; SEO for site-Conceptualizing positioning, site design to include CTAs for better site conversion-Designing marketing collaterals including logo, emailers, FB posts and flyers

New York, Ny, Us

Media duties for Tanishq and Sonata-Managing media budgets worth INR200Cr+ for the portfolios across multiple media-Conceptualized Annual marketing plan with marketing teams-Recommended client with communication strategy addressing business challenges and delivering through efficient media-Aligning brand positioning to attain business objectives

Mumbai, Maharashtra, In

-Strategic media planning for portfolios worth INR200Cr+-conceptualizing ideas, communicating with and educating brand and media teams and formulating brief-to-implementation media plans-Analyzing campaign performance through sales and brand track scores and recommending communication strategies to brands-Built a team of media planners and account managers-Presentations to senior management at client’s end on category and consumer insights, media strategies and innovations-Set up the ‘Madison Metrics’ Dashboard-an online portal for in-time competition tracking and deep diving into competition’s media strategy

London, Gb

Responsible for writing industry reports, view points and deal analysis for the petrochemical sectorResponsible for primary and secondary research and demand forecasting for petrochemicals market

Bachelor Of Engineering (B.E.), Chemical Engineering

Master Of Business Administration (M.B.A.), Marketing