- Joined as a consultant to overhaul the B2B marketing strategy, leveraging market trends and consumer insights to enhance conversion rates and strengthen customer loyalty.- Revamped lead nurturing strategies with new lead scoring models, resulting in a +$2.5M ARR through securing three major contracts. Streamlined the MQL handoff process to sales for increased efficiency.- Leveraged automation tools such as SFMC to optimize lead generation and enhance campaign management.

Secured role as a graduate intern to assist in customer journey map development tailored for larger enterprises, aligning products with customer needs and preferences. Further supported the organization as a co-op with change management implementation for improved customer satisfaction and retention.- Mitigated use-case data discrepancies cited across the new customer journey, forecasting potential revenue risks exceeding $20M+.- Analyzed customer feedback on customer support for the Q1 2022 Voice of Customer report. - Collaborated with SendGrid Product and Engineering teams to design a centralized data visualization dashboard featuring CX scores (NPS, CSAT & KPIs). Provided insights focused on enterprise customers, reducing time to market for product enhancements.

Supported the Associate Dean of Admissions for the Admissions for Specialized Masters (MS) Programs.

Supported professors and students, ensuring seamless operations and thorough understanding of course objectives including understanding and utilizing Alteryx, a data analytics and visualization tool.➟ Professor Michael Cheah - Clinical Associate Professor and Academic Director, MS Global Finance at Fordham University Gabelli School of Business➟ Professor Martin Blech - Director at Deloitte & Adjunct Professor at Fordham University Gabelli School of Business

Implemented data-driven strategies and orchestrated targeted social media campaigns to increase organic traffic for leading brands such as Sony Music, OnePlus, Times Group & Universal Music Group. Featured accomplishments: ➟ Leveraged marketing automation tools and executed a data-driven PPC campaign, achieving a 30% reduction in cost per click (CPC) and a 25% increase in conversion rates within 3 months.➟ Devised and executed an influencer marketing initiative with more than 600 mid-size influencers, generating a 40% increase in brand mentions and a 30% growth in social media referral traffic.

- Orchestrated a strategic realignment of sponsorship investments for Smirnoff Experience by conducting a cost-value ratio analysis to optimize budget utilization, solidifying Smirnoff's market positioning.- Executed data-driven market research to identify untapped market segments for Johnnie Walker. Strategized targeted content marketing and influencer outreach to amplify brand awareness while ensuring regulatory compliance.- Managed the sales enablement initiative for Kingfisher Ultra Witbier and accelerated the sales velocity. , enhancing sales teams' proficiency in the new craft beer and its market dynamics. - Led the GTM strategy for Beck's Ice - India debut, prioritizing social inclusivity for branding and unconventional beer advertising. - Earned +33% customer satisfaction for Pioneer Electronics' DJM V10 by analyzing user feedback on product design to tackle feature complexity issues. - Maintained a 95% client satisfaction rate with on-time project delivery, leveraging global corporate experience to support client counterparts effectively.- Represented as spokesperson at INCA 2019, positioning the company as an industry leader, resulting in extensive media coverage.- Negotiated global partnerships with industry leaders such as Condé Nast, Cred, Expedia, Meta, Spotify, Vice Media, and YouTube to drive business development initiatives.

Initially hired to manage end-to-end execution of mission-critical projects for Diageo (Smirnoff, Johnnie Walker & Ciroc), I progressed to project head for three major accounts—Ab InBev, Diageo, & Viacom18—due to exceptional performance and surpassing target achievements.

- Originally hired to refine the leverage of customer data and initiate an advanced ROI tracking system.- Promoted to helm expansion, client acquisition, and business development, in addition to conceptualizing and implementing multi-channel campaigns for prominent brands such as Bentley, BMW, Kanakia, Nikon, and Sula Vineyards. - Achieved a Guinness World Record and Fundraiser of the Year at the WOW Asia Awards '17 for a global NGO Rotary's 100-year fundraiser campaign.

Joined as Associate Database Administrator to aid upgrades and maintenance of the Extraction-Load-Transform (ETL) for Nordea Bank's database infrastructure.- Restructured ETL processes for Nordea Bank, reducing execution times by 6% through testing and writing modified SQL queries.- Contributed to QA of data partitioning solutions, reducing processing time by 10% and decreasing bug rate by 6%.- Maintained documentation, including data mapping and error handling, ensuring smooth knowledge transfer within the team- Recognized as Best New Employee for introducing novel strategies for database optimization.