Investing in the Indian financial markets, particularly the equities market, has been my passionate endeavour for the last several years. Since Google, I've been an independent equities investor.I invest in the stock market via direct investment in equity, mutual funds, ETFs and FOFs depending upon my specific investment objective, horizon of investment and opportunity assessments.

In my current role, I engage with the C-suite of some of India's fastest growing organizations. My goal is to enable these organizations to leverage the full value of the Google Ads ecosystem (Search, Display, YouTube, Programmatic etc.) and grow sustainably at their fullest potential.

At Google, I am part of the Media Operations team, a group of product specialists and consultants, that advises Google's largest customers globally on paid media strategy and performance management.During my four years at Google, my efforts have been focused largely on the Americas (the US and Canada). I have worked with some of the most sophisticated advertisers in brick-and-mortar retail, consumer packaged goods, F&B and automobiles. In addition to my professional responsibilities, Google has given me the platform to constantly take on stretch opportunities, contribute to its culture and ask challenging questions. Two of my best experiences at Google are - Conducting fireside chats with some of the senior most leaders at Google - I have conducted close to ten fireside chats with some of Google's senior-most leader (Directors, Senior Directors and VPs). During these conversations, I have had the opportunity to speak to them about pertinent topics such as the role of tech leaders in society, the importance of diversity and responsibilities associated with political advertising. Co-leading the organization of Synapse 2019 - A diversity summit themed "Break the Barriers" that was attended by close to 500 Googlers from the Hyderabad office.

I took on a rotation role during Q4, 2019 and Q1, 2020. I led account management responsibilities for one of the largest office supplies retailers in the US, while leading paid-search performance responsibilities for two other clients.My responsibilities includes - attaining revenue accomplishment of $11M, collaborating with the media agency partners on paid-search performance enablement, building narratives for strategic projects such as private label brand advertising and co-op marketing.

Cafe Coffee Day (CCD) is India’s largest cafe chain with over 1600 cafes, institutional vending and home delivery businessMy greatest accomplishment at CCD is planning and executing a home delivery pilot in Bangalore, including opportunity sizing, product development and partnership negotiations; the pilot delivered 13K incremental transactions in 2 months in Bangalore and I eventually scaled the initiative to five cities in IndiaCollaborated with the CMOs of the delivery partners and planned integrated co-marketing efforts; saved $70K in paid media spend by leveraging owned properties such as in-app carousels, café real estate and packagingManaged a media budget of $212K for the launch of four summer beverages, analyzed sales data to assess product wise success against projections and planned city wise activation strategies; achieved 25% growth over projections during a 2-month period

IRI is a market research and consulting company that offers consultative solutions across the spectrum of consumer and shopper Marketing. IRI's clients include Fortune 500 companies in the CPG, Retail, Media and OTC Healthcare categories. The company is considered a thought leader in integrating and analyzing point-of-sale, household panel and social media data.I worked on-site at the PepsiCo Headquarters in White Plains, NY and collaborated closely with the beverage analytic insights team. Analyzed YoY changes in consumption of several beverage categories by sweetener types and identified changing consumer preferences; leveraged the insights to demonstrate innovation potential in the stevia-based beverage and hydration categories

I worked part-time as a store associate at Panera Bread to be able to pay my bills. At Panera, I was responsible for managing the billing counter, washing dishes, cleaning, restocking products and maintaining overall hygiene.The experience at Panera Bread has played an important in teaching me the value of the dignity of labor, humility and community.

Oncology Trials Insights (OTI) aims to drive clinical trial participation for new drug molecules, by providing trial-matching services. At OTI, I identified deterrents among patients that discourage participation, hence informing outreach and product development insights.

I worked at Ogilvy and Mather while simultaneously studying at St. Xavier's College to understand the nuts and bolts of the advertising business. This experience has been one of the most formative experiences of my professional journey, and continues to guide my growth as a marketer. One of the most defining lessons that it taught me is the value of great messaging. My faith in the value of old school creative ad copy writing remains!At Ogilvy, I serviced 3 Vodafone (one of India's largest telecommunications services provider) circles - Bihar, Orissa and the Rest of West Bengal. As I result, I learnt the following - a. The end-to-end process of advertising collateral development.b. The pulse of the Indian consumer living outside big metros.c. Writing creative briefs and collaborating with copywriters and art directors.d. The value of trade relationships and incentivization programs.