▪ Solely led key mega sale events for Nykaa Private Label, delivering ~35% of FY23’s annual revenue. Managed discount and inventory strategies for 1800+ SKUs of 8 brands, optimized visibility across touchpoints and executed unified 360-degree marketing, achieving over 96% of targets across events.▪ Brand launch: Launched and built Nykaa Naturals Hair, a brand currently generating >₹10Cr. annually with a 1.5% MS on the hair category on Nykaa.com.▪ Orchestrated annual operating plans… Show more ▪ Solely led key mega sale events for Nykaa Private Label, delivering ~35% of FY23’s annual revenue. Managed discount and inventory strategies for 1800+ SKUs of 8 brands, optimized visibility across touchpoints and executed unified 360-degree marketing, achieving over 96% of targets across events.▪ Brand launch: Launched and built Nykaa Naturals Hair, a brand currently generating >₹10Cr. annually with a 1.5% MS on the hair category on Nykaa.com.▪ Orchestrated annual operating plans for Nykaa Naturals Hair, driving market share growth. Spearheaded the launch of ~40 key SKUs and strategic brand-building efforts including sampling, quantified claims and routine finders directly leading to market share gain.▪ Independently leading and strategizing share of homepage visibility for 8 Nykaa Private Label brands on the online channel (Online: ~60% of total sales). Successfully took average CTRs from 1.9% in FY22 to 2.4% in FY23.▪ Built and executed stock liquidation strategies for 46L worth of close to expiry stock in FY23, minimizing loss due to product expiry. Created brand IPs like the stock up sale and leveraged the CTE stock to create customer delight through gifts with purchase leading to customer acquisition. Show less

Corporate Relations

▪ Generated 42 qualified B2B leads in 30 days through strategic email marketing during COVID era, achieving up to 60% success rates in select industries: ~25L in revenue.▪ Boosted efficiency by automating the sales process with product demo videos, saving sales reps 4 hours daily.▪ Co-led onboarding and training for prominent clients including HDFC Bank, IDFC, Bankbazaar, AU, Fincare and more. Personally trained 462 agents in video KYC, ensuring effective implementation.

Established a distribution network with 6 key partners, resulting in the sale of 300 products within a 2-month timeframe.

▪ Contributed to 7 events focused on rewards, recognition, motivation building and CSR, managing ideation, design, operations and negotiations. ▪ Independently acquired proficiency in Tableau to create reports and enhance data visualization through interactive dashboards.▪ Key contributor in various cross-functional projects, providing essential inputs for new product ideation, channel expansion, employee tracking and communication restructuring initiatives.

Effectively generated ₹50,000 in sales revenue within 2 months through successful cold-calling efforts.

▪ Proficiently oversaw customer order deliveries and maintained a comprehensive steel goods stock inventory. ▪ Efficiently led a team of 3 employees, overseeing their expenses, motivation and task assignments.