Associate Manager
Current▪ Solely led key mega sale events for Nykaa Private Label, delivering ~35% of FY23’s annual revenue. Managed discount and inventory strategies for 1800+ SKUs of 8 brands, optimized visibility across touchpoints and executed unified 360-degree marketing, achieving over 96% of targets across events.▪ Brand launch: Launched and built Nykaa Naturals Hair, a brand currently generating >₹10Cr. annually with a 1.5% MS on the hair category on Nykaa.com.▪ Orchestrated annual operating plans… Show more ▪ Solely led key mega sale events for Nykaa Private Label, delivering ~35% of FY23’s annual revenue. Managed discount and inventory strategies for 1800+ SKUs of 8 brands, optimized visibility across touchpoints and executed unified 360-degree marketing, achieving over 96% of targets across events.▪ Brand launch: Launched and built Nykaa Naturals Hair, a brand currently generating >₹10Cr. annually with a 1.5% MS on the hair category on Nykaa.com.▪ Orchestrated annual operating plans for Nykaa Naturals Hair, driving market share growth. Spearheaded the launch of ~40 key SKUs and strategic brand-building efforts including sampling, quantified claims and routine finders directly leading to market share gain.▪ Independently leading and strategizing share of homepage visibility for 8 Nykaa Private Label brands on the online channel (Online: ~60% of total sales). Successfully took average CTRs from 1.9% in FY22 to 2.4% in FY23.▪ Built and executed stock liquidation strategies for 46L worth of close to expiry stock in FY23, minimizing loss due to product expiry. Created brand IPs like the stock up sale and leveraged the CTE stock to create customer delight through gifts with purchase leading to customer acquisition. Show less
