Siddharth Goel Email & Phone Number

Bengaluru, Ka, In

•Led an in-depth exploratory data analysis of a high-risk portfolio, reducing the delinquency rates from 2.07% to <1%•Formulated tailored discount campaigns based on customer behavior patterns, resulting in an incremental GMV of 8.4 Crs•Optimized the existing onboarding journey reducing the journey completion time by ~42% resulting in higher conversions•Managed the entire BNPL lifecycle for 8 enterprise portfolios across Travel, Electronics and FMCG, each with GMVs ranging from 15 to 75 Cr leveraging data visualization tools to track key metrics and optimize portfolio performance •Conducted on-site research significantly enhancing the product-market fit, driving a 34% increase in the adoption rates•Enhanced digital and voice outreach campaigns through A/B testing, resulting in a 9% increase in credit utilization

•Drove end-to-end execution for the successful launch of 'Intelligent Reviewer Allocation' feature, optimizing case assignment by language, product, and location, enhancing reviewer allocation accuracy by 28% and drastically reducing the TAT by 80%•Owned the development of multiple product features, starting from the prototyping to wireframe design and formalisation of Product Requirements Documents (PRDs). Effectively communicated requirements and specifications to the IT team•Orchestrated strategic growth initiatives for 5+ key client accounts spanning banking, gaming, and lending sectors, increasing the account revenue from 10% to 21% of the total business revenue•Conceptualized and executed the development a comprehensive knowledge base by creating a centralized repository of critical information enhancing the efficiency of employee onboarding processes

• The department of Reception & Accommodation is a student-led group of around 40 members and it handles all the logistics, accommodation, tender negotiations and inventory requisitioning in all three college festivals. (BOSM, Oasis and APOGEE)

• Elected member of a 8 member body, responsible for organizing and curating India's second largest cultural festival, Oasis.• Responsible for managing a participation of over 5000 students from over 150 colleges and a budget exceeding 1.5 cr INR.• Coordinating with 50+ departments and clubs to ensure functioning of 40+ events in a span of continuous 96 hours.

•Conducted User Experience Research to define and validate user personas, analyzing app behavior and translating insights into actionable strategies, resulting in a 17% increase in user engagement and a 15% improvement in app retention rates•Integrated user-friendly features into the event platform, driving 85% surge in conversion rates from attendees to paid users•Implemented UI enhancements, optimizing the app's interface based on user feedback and A/B testing methodologies, resulting in a more intuitive app interface which led to a significant 25% decrease in the average bounce rate•Utilised Google Analytics and Mix Panel for comprehensive metric tracking thereby making informed product decisions•Strengthened user engagement by hosting interactive community sessions, increasing average attendance from <100 to >250

• Conducted a Sectoral Study of Indian Renewable Energy based Power Sector w.r.t. installed capacity, pipeline projects, key players, their market share, asset base, upcoming technologies, financial performance etc. using Bloomberg terminal