Operating under the name WhySidd? (Reg: WS Digital Solutions)I help businesses establish their brand presence across digital channels and drive revenue growth through effective content strategies and performance marketing. My clientele includes Shop Staple, Gush Beauty, Moxie, Vedica Foundation, Sleepover Party Shop, Better Greens, Acai Berry Cafe, Ninewatt Coffee, and others.

Successfully led paid and organic marketing efforts, helping team achieve a remarkable revenue growth from 2022 to 2023. Implemented strategic cross-channel utilization on Meta, Google, Zomato, and Swiggy. Designed monthly campaigns for new city outlet launches, menu items, and collaborations, utilizing a funnel framework and storytelling approach. Crafted engaging long-form content and social media copy, resulting in a consistent 10% week-over-week channel growth.Effectively managed a monthly marketing budget across channels and implemented a retention model that boosted repeat orders by 40%. Launched an influencer program with 200+ creators, achieving a 25% increase in organic brand reach. Maintained a domain authority score of 22 through regular off-page SEO activities.Led the successful Slow Down at Salad Days Farm seasonal weekly extravaganza, yielding a 62.5% increase in FY22 net profits. Initiated interactive QR cards to onboard customers from aggregator channels to the home channel, building a CRM database of over 12,000+ customers with a 6% order diversion. Introduced the 'Tattle Tale' affiliate program to attract new customers and foster community engagement. Built and led a talented marketing team to enhance brand communication and impact.

Launched full-funnel performance marketing channels, achieving 80+ monthly orders with a 24% reorder rate in the first year. Managed a 10 Lacs monthly budget across Meta and Google Search Network. Facilitated 9% M.O.M. organic growth on social media through monthly campaigns.Established an attribution-based CRM database for Klaviyo, achieving a 40% open rate, 12% CTR, and 25% conversion. Developed a D2C Shopify website with loyalty and affiliate programs. Collaborated with the Data team to define North Star Metric and KPIs.Conducted growth experiments, executed successful A/B tests, and managed SEO research, growing the domain authority score from 0 to 12. Implemented CRO using heatmaps and user action triggers. Optimized Amazon Seller Account, achieving 50+ monthly orders through PPC and dynamic pricing.

Role required me to have a sound command on CMS system, IBM Infosphere and DMS systems. Managed Toys and Nursery product category for the UK's 2nd largest E-Commerce platform. Played a pivotal role in optimizing product pages through effective collaboration with brand representatives and gathering valuable customer feedback for Conversion Rate Optimization (CRO).

Scaled digital campaigns with minimal budgets, consistently optimizing performance and fostering growth through Broadcast and Email marketing. Supported the sales team in cultivating alliances with key clients and organizations, including CPWD, Delhi. Played a pivotal role in Campus Recruitment and Training for the Sales and Marketing team. Led the successful development and launch of the new brand series, "Smart Sense by Grotto."

Contributed to the development of communication channels and brand collaterals, overseeing both in-print and digital mediums. Led content production for diverse customer touchpoints and conducted market research to grasp customer and end-user buying behavior. Supported in executing experiential activations, including in-store and outdoor branding. Managed vendors for creative, activation, merchandising, and store setup initiatives.

Managed social accounts for prominent Blockchain-based clients in the wellness and entertainment sectors, cultivating a follower base through pure organic reach. Crafted impactful ad copies for platforms such as Kynson, Zuen Chain, and GCOX. Conducted weekly performance analysis using in-app analytics tools. Designed effective drip flows for email automation, achieving an impressive 70% open rate. Additionally, oversaw the Telegram community for blockchain-based clients.

Led a 6-member team in printing over 4500 accredited IDs for the season, coordinating workflow and daily tasks in collaboration with the client, International Managing Group (IMG). Executed Venue Auditing, efficiently managed vendors and inventory, successfully concluding the season under 60% of the allocated budget.