Siddharth Kalra Email & Phone Number

Bengaluru, Ka, In

Bengaluru, Karnataka, India

New Delhi, Delhi, India

- Designing the pricing architecture from cost to selling price by customer segment- Setting up the price benchmarking and price adherence process & norms- Planning & implementing promotions- Creating evaluation matrix for promotion performance and effectiveness- Building the pricing policies / promotional strategies from scratch in Hippo stores- Regularly monitoring the category margins and share the same with the category managers- Leading and directing pricing strategy formulation as well as ensuring to take pricing actions to enhance profitability- Stimulating market-based segmentation to collaborate with Product Managers as well as Sales Organization- Performing financial evaluation to assess pricing actions effectiveness- Managing total pricing procedure, enhancing processes to make most of efficiencies and ensuring timely response to market conditions- Supervising pricing analysts to support activities inclusive of new price generation and discrepancy resolution- Partnering with Category buyers and sales organization to assure integrated plus profit maximizing approach to market- Analyzing financial impact of price approach in view of overall history as well as profitability of customer

Gurgaon, Haryana, India

• Heading the pan India Pricing function for Walmart India.• Planning and implementing automation in the pricing functions• Providing inputs on pricing strategy in all promotional campaigns and offers• Working towards implementing predictive forecast modelling for pricing analytics for items at the store level• Scientifically designing reseller schemes and their implementation based on the historical purchase patterns.• Pricing of products based on the member segments – Resellers / Horeca / Office & Institutions.• Am part of the team working on the change management strategy with regards to the pricing perception of items at Best Price Stores in India• Ensuring timely reporting to the Management on pricing index vis a vis competition• Heading a team of associates at the stores level involved in capturing competition pricing and head office level, involved in pricing analytics.Key Achievements: • Designing the new pricing policy for all categories based on the category role matrix• Increasing productivity of the team, by streamlining systems and working on basics, thus reducing the market reaction time by 50%.

Dubai, United Arab Emirates

Developing the Sales & Marketing Plan for the Food & Non Food categories in the MENA RegionConsumer preference research to identify newer segments with Business potentialSetting up Sales and Marketing monitoring systems to effectively identify growth areasEnhancing team Productivity by developing an effective team incentivisation and monitoring mechanisms.

New Delhi Area, India

Home Automation products distribution

New Delhi Area, India

Chocolates Redefined

New Delhi, Delhi, India

Consultant and distribution of Wellness productsGuiding people to earn more by joining the Network Marketing industry

Abuja, Nigeria

Handling Central & North NigeriaStrategic Planning for the zoneMarket Input PlanningSales & Distribution Management for World Renowned Companies/Brands - L'oreal, Kimberly Clarke (Huggies Diapers), Dabur, Wipro Unza (Enchanteur), Mirato (Malizia), Leosmart Pen & Energiser Batteries, Multi Purpose (Glide) and Beauty Soaps (Palmolive, Irish Spring, Malizia)Customer ManagementCredit ManagementBusiness DevelopmentReceived the STAR PERFORMER of the year Award for 2014-15

Gurgaon, India

Handling the Account (Bharti Wal-mart) at a Pan India level based out of Gurgaon.Ensuring a healthy business growth from Wal-Mart Stores in the country.Ensuring the availability of the relevant product categories in both the Retail (Easy Day) and Cash & Carry (Best Price) StoresRegularly analyzing the market share and share of shelf for our categories in both formatsPlanning Consumer Promotions and Activation schedules with Wal-Mart to ensure ITC growth higher than Category growth across product categories.Ensuring 100% Fill Rates for all categories for all the DC’s and Stores.Merchandising management through a third party agency for effective implementation for various visibility inputs.

Western Uttar Pradesh & Uttarakhand

Sales & Distribution for Western UP & Uttarakhand regionSupply Chain/ Stock Management for all FMCG CategoriesDistributor & Channel managementFeasibility Analysis, design and launch of FMCG Categories in regionPlan & implement trade marketing activities in the regionReporting and Management Review PresentationsMarket planning & MISHandling team of 2 Area Managers and 10 Area Executives

Kolkata Area, India

Analyse and redesign the Supply Chain Network for all FMCG product Categories for ITCOverview the project being handled by IBM TeamAnalyse and redesign the Stock flow of all product CategoriesProviding MIS reports on a daily basis to the Chairman, Directors, and Divisional CEO's.

New Delhi Area, India

Supply Chain/ Stock Management for all FMCG for North IndiaCoordination with the SBU's for stocks planningIdentifying / rationalizing the SKU mix for the region based on consumer preferencesReporting and Management Review PresentationsMarket planning & MIS for the North region

New Delhi

New Product Launch Management - Aashirvaad Atta, Sunfeast Biscuits, Bingo Snack FoodMarket Wise Stock planningDistributor ManagementEnsuring Coverage for the products as per the normsWas Instrumental in a tie up with BPCL In and Out Stores in Agra Region for ITC Food Products

New Delhi Area, India

Significantly engaged in conceiving, developing and managing home delivery network for Paras Milk in the Vasant Kunj area.Actively involved in setting up and managing the operations of retail Milk booths in the Vasant Kunj area; the same helped in increasing sales in the area. The same was later replicated in the East Delhi and Ghaziabad Areas.

Job Location: DelhiJob Profile Sales & Distribution of Paras MilkPlan, design and implement various consumer oriented sales promotion schemesHandling a Team of 4 supervisors and 12 route salesmanAchievementsConceive, Develop and managing home delivery network for Paras Milk in the Vasant Kunj area.; Sub Brokers for NSE & BSE) Job Location: NoidaJob Profile Understanding the Share Broking Business

Bhubaneshwar Area, India

Leading US based MNC dealing in Consumer durables); Job Location: Bhubaneswar, OrissaJob Profile Distributor & Channel managementAchieve agreed sales & Collection targetsHandling Institutional sales (Paradip port Trust)Increasing the width & depth of distributionTraining Program's attendedCompetitive Manager's Series -B (Resource Management & Result Orientation) Designed in house by ITC.SAP Power User Training Program - Designed by SAP

Business Analytics Certificate Program, Business Analytics

Advanced Post Graduate Diploma In Global Sales & Marketing, Sales, Distribution, And Marketing Operations, General

Post Graduate Diploma, Pgd Journalism And Mass Comm; Science

Bachelor Of Arts (Ba), Economics / Political Science

High School, Science