15 years experience with Strategic Vision. Marketing Expertise. Business Growth.Profit Centre Operations, Multi-Distribution Channel Management, New Setups, P&L Accountability, Turnaround Management, Revenue ExpansionSPECIALITIESDigital Transformation Consulting, Corporate & Brand Strategy, Digital-First Marketing Strategy, Omni-channel Retail Planning, Technology Integration (eCommerce, ERP, OOH technology, Socio-Commerce, Social CRM, Big Data & Analytics, Loyalty programs, PoS, Retail Innovations, Shopper etc.), Product Launches, Go-to-market, Competition Auditing, Customer / User Experience (UX), Marketing Automation, Capability Assessment, Insights & Opportunity Mapping etc.Marketing: Digital Innovation, Integrated Marketing Campaigns Development Planning, Content Marketing Strategy, Consumer Insights & Journeys, Digital Marketing, Social Media and Mobile Marketing Roadmaps, Social Media Management, Online Reputation Management, Influencers Marketing Strategy & Management, Budget Planning, Partnerships & Alliances, Performance Measurement & KPIs, Campaign Analytics & Optimization,Media: Paid/Owned/Earned Media Campaign Planning, Consumer Journeys and channel planning (programmatic, display, retargeting, SEO, SEM, PPC, social & mobile), Performance Marketing, Lead Generation, Customer Acquisition, Content Alliances, Influencers, Social and Digital led Sales CampaignsBusiness Development: #Lead generation, vendor management, account management, cross selling, corporate sales, B2B, B2CCRM: Customer relationship management, client assessment and analysis, client retention, loyalty programs, software implementation, training, resource planning, contracting, billing, invoicing, payment collection, trouble shootingOperations: Process implementation, new process set up, software implementation, price mechanism, rewards and recognition programs, supply chain, team management, career planning
Listed skills include Marketing Strategies And Campaigns, Digital Marketing, Public Relation, Media Relations, and 19 others.