Siddharth Mall Email & Phone Number

Hyderabad, Telangana, India

Noida, Uttar Pradesh, India

New Delhi, Delhi, India

Marketing Strategy Advertising Public Relations Digital Marketing Performance Marketing Marketing Research Brand Management

264,Okhla.New Delhi

Brand development/Communication Market strategy/Research Market Communication Media Planning & Buying Digital Marketing & Lead GenPR Management Events & Sponsorship Market budgeting & spends Vendor Management Creative & Content(Both Offline & Online)

Noida

Designing and managing Positioning & Communication strategy of the Brand •Collaboratively work with Branch Managers on the overall territory plan to maximize opportunities and generate sales activity with customers and partners•Leading the marketing campaigns across ATL (TVC, Radio & Print) in consultation with our Agency “Creative Thinks Media” & outdoor advertising across PAN India with Pioneer Advertising.•Formulation of yearly and quarterly marketing budgets by considering the business objectives and ensuring that the marketing objectives are achieved at the most efficient cost within timelines.•Supporting execution of go-to-market strategy like High end club activity at NFC club, Delhi Golf club & Noida Golf course etc. for customer acquisition & engagement. •Recruitment & management of BTL agencies and all other vendors for effective delivery of marketing activities•Branding of branches and POS across the country and ensuring consistency with the corporate brand.•Developing communication (Newsletter) for all stakeholders such as investors, group employees in order to create top of the mind recall for products and the brand.•New Business Development: Fully responsible for developing new client base across Golfers, Charted Accountants & Doctors etc… •Events, Webinars and Campaign Management: Select the events industry event to participate and plan the complete execution to create better brand awareness, increased visibility and business development.•Strategic Selling & Account Management: Selling services to ensure maximum client satisfaction and generation of repeat business.

New Delhi Area, India

Provide integrated Brand Marketing/Market Communication services like:•A strategic and pragmatic leader focused on engaging, inspiring and leading the marketing team to deliver integrated marketing solution. (i.e. Brand Plan/Strategy, ATL/BTL activity, Online Marketing (SEO, PPC & SMO) Product Launches/ Events/Management of Ad Campaign, Media Selection & Event ROI evaluations etc•Planning & execution of market activities within the agreed resources to generate enquiries at dealership to achieve the sales target•Planning & Execution of all market activities as per Audi India directivesPositioning & Communication:•Custodian of all customer-facing brand deliverables – campaigns, brand values + brand look, Showroom manuals, branding guidelines, POS etc.•Lead resource on Media planning and buying. Coordination with PR agency on brand-PR stories.•Strategic Planning, execution & monitoring of joint promotions, brand strategy & product launches •Ensure creative marketing campaign , positioning plan and content development•Monitor Print Ad plan for generating enquiry to drive sales & ensure activity for generating brand awareness and preference though innovations in OOH marketing. •Identifying and collaborating with like mind brands for leveraging continuous cross promotions & brand offerings(i.e. premium clubs e.g. fitness first, gymkhana & Delhi golf club etc & Citi gold/diners club)•Monitor & Analyze the efficacy/ROI of all promotions and deliver report’s recommendations•Develop & Consulting Heads of Marketing on possible concepts/research papers that brand needs or can be covered by ATL & BTL activity.•Come out with innovative solutions which would increase the profitability of the brand.(Sponsorship activity) and manage the marketing spends of the brand•Manage & conduct on ground events(i.e. Expos / Auto shows activities, High end Mall & RWA activity) to ensure customer engagement and sellout activations

New Delhi Area, India

Responsible for total “Marketing & Brand Communication” includes:•Managing the production of marketing collaterals (i.e. Brochures, Leaflets & Flyers) for brand/Product communication pan India.•To standardize the communication strategy through new product launch and brand campaigns with our Brand Ambassador in consultation with our Ad agency “Contract” and media buying house “Group M”•Maintaining Marketing Budget annually and allocating it to region per se market needs & sales forecast•Reinforce the mother branding of JK tyre tubeless tyre and formulate dealer’s discounting structure. •Creation, Promotion & Execution of market promotions, brand strategy & Product launches for JK Tyre•To build brand image through various kinds of ATL/BTL events and other promotional tools. •Has responsibility for effectively monitoring market prices, bench marking with competitors.•Responsible for timely and authentic market feedback taken from the Regional Sales Managers and make a report for the Chief Product Manager (Passenger Cars) and Marketing Director.•Making timely sales targets/Plan for the region with the help of Chief Product Manager & Sales MIS report by collating it from the regions and share of market potential by accurate sales forecasting.Customer Engagement & Activation•Organized regular camps to educate customers on tyre care basics and automobile essentials along with automobile leaders like Tata Motors and Maruti Suzuki etc.•Strategic Planning & Implementation of Direct marketing through E-Newsletter,EDM’s & SMS data burst •Revamped delivering service at the customer’s doorstep through Dial a Tyre services.•Customer loyalty initiative to reward/motivate and target marketing campaign for discount/offers •Sponsoring Motorsports and road safety campaign during Auto Expo with SIAM.•Organized Dealers meet to take the feedback on the consumer scheme and Dealer’s discount Policy.

M.B.A(Marketing & Finance), Marketing & Finance

Education record