Data Scientist | Analytics Lead
Current- Developed a recommendation engine to predict relevant financial products for clients leveraging collaborative filtering and content-based approaches, which helped the effectiveness of sales and marketing engagement
- Implemented a classification model to predict client’s segmentation to help sales and marketing teams optimize their client engagement strategy
- Implemented a lead generation model leveraging clustering algorithms on financial market investment data to identify clusters with top clients and generate new leads
- Implemented a document classification model using Naïve Bayes algorithm to identify if the firm has any legal obligation in the contract, which significantly reduced legal team’s manual effort
- Designed interactive dashboards leveraging Tableau, Python and Hadoop to better understand the business and identify growth opportunities, thereby facilitating strategic business decisions
- Architected a business intelligence platform where key stakeholders can analyze in-house and 3rd party financial data using Tableau and Jupyter Notebook to generate insights and improve sales effectiveness