Data Scientist | Analytics Lead
Current• Developed a recommendation engine to predict relevant financial products for clients leveraging collaborative filtering and content-based approaches, which helped the effectiveness of sales and marketing engagement• Implemented a classification model to predict client’s segmentation to help sales and marketing teams optimize their client engagement strategy• Implemented a lead generation model leveraging clustering algorithms on financial market investment data to identify clusters with top clients and generate new leads• Implemented a document classification model using Naïve Bayes algorithm to identify if the firm has any legal obligation in the contract, which significantly reduced legal team’s manual effort• Designed interactive dashboards leveraging Tableau, Python and Hadoop to better understand the business and identify growth opportunities, thereby facilitating strategic business decisions• Architected a business intelligence platform where key stakeholders can analyze in-house and 3rd party financial data using Tableau and Jupyter Notebook to generate insights and improve sales effectiveness• Leading the transition from on-premise technology infrastructure to Microsoft Azure and Snowflake for data and analytics