Played critical role of Project Delivery Manager and Lead BA for D2C Digital Transformation Project for an automotive manufacturer. Bridged the gap between business needs and technological solutions. Analyzed business processes and identified areas for improvements. Coordinated with cross-functional teams to ensure seamless execution and integration of solutions.

• Developed & Implemented the Marketing Strategy for Digital Media to generate revenue. • The Project Lead for creation of Forma - E-Commerce Portal from scratch and its systems integration with the backend business processes of Finance, Warehousing, Service, Supply Chain, etc. in ERP. Successfully launched the 1st phase of the E-Commerce website, which was for B2C users• Planned the targeting, budgeting, content creation, and implementation on Google Ads, Facebook & Instagram. •… Show more • Developed & Implemented the Marketing Strategy for Digital Media to generate revenue. • The Project Lead for creation of Forma - E-Commerce Portal from scratch and its systems integration with the backend business processes of Finance, Warehousing, Service, Supply Chain, etc. in ERP. Successfully launched the 1st phase of the E-Commerce website, which was for B2C users• Planned the targeting, budgeting, content creation, and implementation on Google Ads, Facebook & Instagram. • Derive user insights based on the data analytics gathered.• Responsible for the content creation for all the digital assets of Forma and ensuring they follow the brand strategy. Show less

At Sylvn Studio, we specialize in the creation of highly curated and brilliantly designed home décor products, made from corrugated cardboard and other recycled materials by combining fine craftsmanship and luxury with utility and durability. • Conducted market study, plus analyzed the past 4 years of Sylvn’s business history. • Shifted the strategy from E-Commerce to B2B Art Industry, whereby focusing on developing relations with Interior Designers, Architects viz. Drishti… Show more At Sylvn Studio, we specialize in the creation of highly curated and brilliantly designed home décor products, made from corrugated cardboard and other recycled materials by combining fine craftsmanship and luxury with utility and durability. • Conducted market study, plus analyzed the past 4 years of Sylvn’s business history. • Shifted the strategy from E-Commerce to B2B Art Industry, whereby focusing on developing relations with Interior Designers, Architects viz. Drishti Architects, Kiran Gala Associates, Nina Puri Architects. As well as with Corporates (Raymond & Blackberrys) and Art Patrons (Harsh Goenka, Sangita Jindal)• The strategy was created and executed in developing the founder of Sylvn Studio, Ms. Bandana Jain as an Artist and her name as the Brand. She would be the leader for creation of Luxury Art Pieces and Designs made from recycled cardboard. • Worked out the Marketing & Product Strategy, Pricing, Team Development and Business Process Streamlining. Show less

Tenilo(Mango) Revolutions plans to re-evolve the way we move, the way we transact, interact and the way we consume in our day to day lives. It is to explore, incubate disruptive ideas & technologies that will simplify user experience in domains of food, social, automotive and more, with a vision to become a Mango Revolution one day.To embark on our journey, we have launched this platform – Homely. With Homely we want to redefine how we access, experience and consume food in a whole new… Show more Tenilo(Mango) Revolutions plans to re-evolve the way we move, the way we transact, interact and the way we consume in our day to day lives. It is to explore, incubate disruptive ideas & technologies that will simplify user experience in domains of food, social, automotive and more, with a vision to become a Mango Revolution one day.To embark on our journey, we have launched this platform – Homely. With Homely we want to redefine how we access, experience and consume food in a whole new way. It provides the quickest and the simplest way to order incredibly delicious "mommy-style" meals. We partner with the best home cooks in your locality, whom we call 'Yummakers', who want to extend their food warmth beyond their own families. It's the same food what they cook for their own kids !!!Involved in every aspect of the business be it Marketing, Logistics, Packaging, etc. and single handedly created, executed and managed the Technology Show less

Worked on identifying new innovation and business opportunities for Godrej. Prototyped two applications of Thermoelectric Technology. The first application was to provide localized cooling in a small form factor for objects. The second application was for dehumidification and water extraction from the air. This application was further selected for the internal Sprint Programme for further development of the prototype and testing. Also worked on GodrejLab, a Home Interiors Design… Show more Worked on identifying new innovation and business opportunities for Godrej. Prototyped two applications of Thermoelectric Technology. The first application was to provide localized cooling in a small form factor for objects. The second application was for dehumidification and water extraction from the air. This application was further selected for the internal Sprint Programme for further development of the prototype and testing. Also worked on GodrejLab, a Home Interiors Design Platform. The aim of the platform was to make it easier for the customer who is looking to customize his or her home interiors by providing designers as well as the execution capability of Godrej. Plus at the same time, be a design platform for aspiring designers as well as established ones to reach out to new clients. Took up the task of prototyping, conducting qualitative research in Mumbai, Bangalore & New Delhi and planning the workflow of the platform.For the next version of the Chotukool E-Commerce Website (http://www.chotukool.com/) mapped out the UI & UX, plus developed the wireframes and design brief for the design agency to create the website design. Ensured execution of the design & user testing through Godrej Infotech within timelines to ensure a timely launch at the national level.With the team, executed ground level activations at NH7 Weekender Festival at Bangalore, Pune, Delhi NCR and Harley Rock Riders at Mumbai. Single-handedly executed the live social media campaigns during these events through Digital Marketing Agencies. Successfully handed over my responsibilities of the Chotukool project to Godrej Appliances post the launch for further scaleup Show less

Was a part of the 3 member team for chotuKool Marketing and Communications project. Primarily responsible for ensuring development of the Chotukool E-Commerce website. Developed the UI & UX, website content, wireframes for the desktop as well as the mobile version, user stories, requirements document, etc. and ensured execution of the same with the Godrej Infotech team.Additionally contributed towards developing the Communication Concept, ChotuKool Stakeholder Eco-System, Pricing… Show more Was a part of the 3 member team for chotuKool Marketing and Communications project. Primarily responsible for ensuring development of the Chotukool E-Commerce website. Developed the UI & UX, website content, wireframes for the desktop as well as the mobile version, user stories, requirements document, etc. and ensured execution of the same with the Godrej Infotech team.Additionally contributed towards developing the Communication Concept, ChotuKool Stakeholder Eco-System, Pricing Models, Marketing Content, Teaser Campaigns, etc.Also, involved in the Kaleidom project, which is an Experience Centre to reach out innovations from Godrej. Kaleidom is all about creating experiences, awareness and ensure visibility for a bundle of Innovation products through Kaleidom activations in major regions across India. Taken up the primary responsibility of providing digital experiences such as Augmented Reality, Digital Drawing, and Motion Sensing.Responsible for the Social Media Platforms of Chotukool. Developing content along with the team carried out paid promotion across Facebook, Google and YouTube first self and then through Digital Marketing Agencies. Conducted A/B testing to decide which content performed better before investing higher budgets. Measured the performance of these promotions and the website using Google Analytics Show less

• Started negotiating possible projects with different clients• Successfully received a project from Pipe2Path Incorporated, USA• Developed a mobile application ‘Nursing PPC’ targeted for medical personals in hospitals

• Production support for LightSpeed Ordering Management System of AT&T• Worked on solving production issues and developing fixes to bugs within the application

• Maintenance of PRISMA, ‘Product Information System for Marketing’ for Philips in VB 6.0 and SQL 2000• Worked to provide bug fixes to PRISMA application• Worked on migration of PRISMA to the .NET Platform and SQL 2005• Part of the development team for LOR, Lighting Ordering Redesign for Philips in .NET & SQL 2005• Developed small utility applications such as Automated Stored Procedure deployment and Excel macros for overall team improvement