• Conceptualize a concrete GTM strategy for the complete category• Work with regional and local stakeholders to develop and execute marketing programs• Develop insights to identify opportunities and feed strategies• Develop narratives, collateral, events aimed at increasing engagement with internal and external stakeholders and measure the impact of programs• Creating and implementation of processes for GTM of products• Ensure RoI measurement of GTM initiatives

AO Smith’s Accelerated Leadership Program is a Fast Track Management Program aimed to develop future leaders of the company in the functions of Sales and Marketing.

Deliverables/ Recommendations:• Analysed the factors behind low market share and created a strategy to tackle the same• Mapped the consumer journey and profile for the segment to draw out key consumer insights• Classified consumers on basis of primary research and survey to create relevant cohorts for the segment• Identified key influencers for the category and proposed tactical plan for the same• Executed BTL planning and promotional activities• Analysed cities across Uttar Pradesh to identify varying trends and develop region specific plan

Key Responsibilities:• Responsible for B2B and B2C Sales• Development of marketing & promotional activities• Prospecting clients and generating leads• Driving top-line growth through customer acquisition• Supervising and managing the industrial dyeing plant with production capacity of 100 ton per monthKey Assignments/ Initiatives:• Installation of ETP (Effluent Treatment Plant) under CSR initiative• Standardisation and Implementation of daily accounting techniques• New Website development and deployment