• Defining & developing B2B business growth strategy with Pan HP Commercial portfolio by shifting brand perception from box-selling to hyper-personalized solutioning. • Conducting market analysis, defining every customer touchpoint communication, customer journeys & competitive landscape. Craft go-to-solutions & develop a brand narrative for Sales teams for stronger go-to-market. • Leading comprehensive Marketing strategy by launching India-specific research, market analysis & understanding barriers and triggers to design personalised solutions.• Managing & creating brand experiences for 12 physical centres & a unique digital platform to drive coverage leading to brand growth. • Leading cross-functional project with internal business growth team member, Zonal sales teams, creative partner, global go-to-market (GTM) teams & local/global technology partners. • Planning & executing vertical-specific clusters of SMBs driving increased coverage of HP in that geography. Empowering Sales teams to drive customer lifecycle management & developing assets for opening net new TAM (total addressable market) for HP business.Leveraging AI to develop and create assets for discovery & sales enablement.

• Launched world’s-first refillable Laser Printer product launch campaign across ATL and BTL, with communication planning, overseeing trade shows & local activations by partnering with trade marketing teams. • Plan and execute end-customer 360-degree marketing & channel partner activation campaigns to drive brand metrics aligned with business objectives. • Worked with channel partners and national/zonal teams to understand local problem statements and drive demand to the stores nearby. • Leading performance marketing for entire HP portfolio - a unique project to India to drive online demand to footfalls at retail stores. With 4P analysis, market analysis, category analysis and understanding seasonalities - gained market share to win at Etail (Amazon and Flipkart). Successfully launched LaserJet Tank Printer, gaining substantial mix in Laser folio within the first 3 months of launch at retail and top 10 best sellers on Amazon within 18 days.Communication planning with sales & trade marketing teams, across L3F retail stores & at Etail platforms. Leading GenAI projects for discoverability & buyability across brand website and E-commerce sites.

Responsible for driving Digital transformation for Oral Care, HealthCare, Ethicals/Branded Ethicals & Foods that constitute 80%+ of the Digital spend.Tasked to manage & develop a joint business plan with Google, Facebook, and OTT partners to drive Y-o-Y Media efficiency.Develop & evolve the Content Strategy for power brands by building customized Content models like Hero, Hub, Hygiene or Fix and Fluid moments or Topical Moments.Mapping Consumer journey for brands to develop customized Media principles for Digital-first brandsIntroducing programmatic buying for Dabur brands to establish single-view customers to drive media efficiency across platforms.Responsible for driving D2C, 1PD and other MarTech initiatives 2 CEO Awards for Oral Care & Healthcare brands.

Digital Media Strategy for GSK Horlick's Nutrition extension business - Protein Horlicks, Growth Horlicks, Mother Horlicks, and Growth Horlicks. Collaborated with Social, Content, and Media teams to map effective consumer journeys delivering 11% efficient Media & customized Creative for multiple cohorts.Delivered Annual Operating Plan for 2019-2020 for all extension brands across Media Worked extensively on Mother Horlicks to make it a digital first brand

The most amazing company & its people I have ever worked with. Kudos & shout out to all of themStarted as an executive & worked across domains of digital Handled clients across Technology (Micromax & Gionee), Automobile (Royal Enfield) & a part of Coca-Cola Business on Digital. Tasked to bring in new clients. Won Emami, YU & other clients. 4 Best Social & Best Digital Innovation Awards for Micromax & Gionee campaigns.

Responsible for managing TV Media data across clients. Converting Data into simpler UI/UX Based interfaces for brand managers to enable a smoother experience. Helping marketing managers in administering their brand investment planning requirements by collection of data through interactions with media plannersInteracted with TV media planners & designed the process workflows for improving document management system at the client and agency endConnecting with CMOs, Marketing Managers & Media planners & buyers via cold calling, emails for business developmentLeading Emailer marketing and Website digital asset for the brandAssisted in creating & producing marketing collaterals guiding designers & developersFormed and headed the UI/UX and Design team for the company

From pitching to successfully delivering the project on time.Briefing and de-briefing of the client's brand needsHandling clients like TDI developers and Swastik marbles (biggest Delhi/NCR marble trader)Actively involved in brainstorming sessions for clients and company's brandBeing with a start-up gave me cross-functional learning (branding, communications, Social Media campaigns)Handling Brand strategy for company Brands (Sparklin, Pixelonomics, Pixel Jobs) too.

Collected, conducted and came out with valuable insights of distribution analysis through primary research. Also understood the company's protocols and systems.

Launched my own start-up which provided personal dance trainers, Corporate events, Wedding choreography and much more. Successfully conceptualized & presented shows for Zee and Star TV latest upcoming serials in 7 malls of Delhi/NCR. Ran digital campaigns (Facebook & Search) to on-board the intent based audience looking out for personal dance training at-home.