Siddhi Mehta Email & Phone Number

Bengaluru, Karnataka, India

India

Led (& built) a team of 15, scaled business 1.6X in 7 months; owned category P&L, order growth & revenue maximization. Best part? We were always driven by what users want & not what the competition is doing.Things I had a lot of fun working on:- Completely revamping how users interacted with & 'reached' Blouses - was a game changer in the 1.5x Blouses scale up- Improving our P&L by plugging the biggest GMV to NMV leaks - all of which was driven by actually listening to our users… Show more Led (& built) a team of 15, scaled business 1.6X in 7 months; owned category P&L, order growth & revenue maximization. Best part? We were always driven by what users want & not what the competition is doing.Things I had a lot of fun working on:- Completely revamping how users interacted with & 'reached' Blouses - was a game changer in the 1.5x Blouses scale up- Improving our P&L by plugging the biggest GMV to NMV leaks - all of which was driven by actually listening to our users - on user calls AND via their actions on their app (that translated to data for us)- Building the annual plan on the next 10x levers which would make our category scale up higher & faster - Driving a permanent price drop (~33 Rs) across the portfolio via suppliers - ZERO burn from our end- Building systems to drop our stock outs by ~30% during the biggest sale of the year (Diwali sale!)- Ideating & executing a way to scale sale discount opt-ins by our suppliers by a whopping 223%! Show less

Mumbai Area, India

Ithaka is the world’s first chat-based travel-curation platform out to re-define how you travel and is one of the fastest growing startups in India. Highlights of this role - • Led a team of 7 to increase Ithaka’s coverage of global travel destinations from 2 to 20 countries in merely 9 months. (Increased revenue by 200% & customer acquisition by 400%)• Conceptualised & launched a product for our market launches - slashed execution time, increased data accuracy & automated 90% of… Show more Ithaka is the world’s first chat-based travel-curation platform out to re-define how you travel and is one of the fastest growing startups in India. Highlights of this role - • Led a team of 7 to increase Ithaka’s coverage of global travel destinations from 2 to 20 countries in merely 9 months. (Increased revenue by 200% & customer acquisition by 400%)• Conceptualised & launched a product for our market launches - slashed execution time, increased data accuracy & automated 90% of the cross functional interaction• Introduced a system of running promotional offers to strategically improve booking conversion rates• Increased sales conversion & created significant buzz amongst travelers by introducing a unique premium product offering - Personal Shopper-like services for travellers Show less

Mumbai Area, India

In this role I worked directly with the Founder-CEO on projects involving growth strategy, service-launches in new countries and process ideation and optimisation. Highlights:• Reduced time spent on each market launch by 86% - from 7 weeks to 1 week by re-engineering existing processes• Established all financial workflows & frameworks from scratch - streamlined ALL finance related activities & enabled an on-demand review of financial reports• Optimised operations to increase… Show more In this role I worked directly with the Founder-CEO on projects involving growth strategy, service-launches in new countries and process ideation and optimisation. Highlights:• Reduced time spent on each market launch by 86% - from 7 weeks to 1 week by re-engineering existing processes• Established all financial workflows & frameworks from scratch - streamlined ALL finance related activities & enabled an on-demand review of financial reports• Optimised operations to increase sales-lead coverage by 40%, save 60-man hours/client, & improved the booking conversion rate from less than 1% to 4% Show less

Mumbai Area, India

Analyst for the $904 Mn India - Chocolates business of Mondelez International, accounting for 65.4% of the market share in India & ~70% of the total revenue from India. Key highlights :• Managed a $75 million advertisement budget – this involved forecasting, spend strategy & spend analysis• Drove CXO level (Asia Pacific region) critical investment decisions, for the $904 million product portfolio by creating an analytical tool & decision-making framework• Engineered a 2%… Show more Analyst for the $904 Mn India - Chocolates business of Mondelez International, accounting for 65.4% of the market share in India & ~70% of the total revenue from India. Key highlights :• Managed a $75 million advertisement budget – this involved forecasting, spend strategy & spend analysis• Drove CXO level (Asia Pacific region) critical investment decisions, for the $904 million product portfolio by creating an analytical tool & decision-making framework• Engineered a 2% increase in profit margin & $3.8 million increase in revenue of Gems, a major Cadbury brand, via a cross-functional project • Implemented a framework for tracking of advertisement spends for the all business verticals• Financial custodian of allotted chocolate brands Show less

Worli (Ho)

As a part of the Management Trainee programme, worked in 2 RPG group companies for stints of 6 months each - Stint 1 : International Taxation, KEC LimitedStint 2 : FP&A, CEAT.Apart from standard projects, the highlight was: Identification of the potential for automating the cost-benefit analysis of capital purchases for CEAT's $880 million business, previously done manually: this facilitated a 60% increase in accuracy & $0.1 million cost reduction

Lower Parel, Mumbai

Internal Audit of Private Equity leg of Tata Capital Limited comprising of domestic and offshore venture capital funds.

Mahim

Post Graduate Programme

Chartered Accountant

Bachelor Of Commerce (Bcom), Business/Commerce, General

Activities and Societies: Group Discussion Cell, Speakers' Academy, Artists Guild, Quizzers' League

Education record