Siddhi Sharma Email & Phone Number

Bengaluru, Ka, In

Bengaluru, Karnataka, India

Working in the Credit Cards Team owning Growth and Transactions for RuPay and VISA Credit Card• Collaborated cross-functionally with the risk and analytics teams to identify and mitigate false positives within transaction risk policies, resulting in a 10% enhancement in transaction success rates.• Owning the User Communication Framework for improving the activation by developing 50+ campaigns to onboard 3.5k+ users and set up contextual drop off journey to improve the funnel conversion by 7%• Managed product backlog, crafted Product Roadmap, and consistently improved product and business metrics. Authored PRDs, user stories and conducted A/B experiments to drive metric enhancements.

Bengaluru, Karnataka, India

Worked in the Central Analytics Team to solve for platform-level Business Problems• Analyzed Data to understand drop in Activation and recommended optimized new funnel to increase balances by 45% in a span of 3 months• Developed Engagement Score based on user’s app interaction using Random Forest Classifier which empowers the Customer Service team to prioritize Power Users and Product team to effectively cross-sell products• Performed User Profiling based on their demographics to understand the user base of Digital Gold product for better targeting and improved activation by 70%• Collaborated with multiple business, finance and product stakeholders to do CLTV analysis and understand what type of users are bringing in higher value in Jupiter in terms of Revenue• Closely worked with strategy and product leaders to leverage data during the ideation and execution of several product/growth strategies• Created dashboards on Metabase, Tableau and Amplitude for effective tracking and reporting to provide stakeholders with real-time visibility into key metrics, enabling data-driven decision-making

Gurugram, Haryana, India

Worked in the Allowance for Credit Loss (ACL) team to calculate loan loss reserves(LLR) based on CECL for Personal Installment Loans(PIL) portfolio for a US based banking client. • Calculation of reserves using different components of Current Expected Credit Loss (CECL) like Interest & Fees, TDR Accounts, etc.• Understanding the trend and applying the Qualitative Management Adjustments related to any unforeseen circumstances on the reserve calculation

Bengaluru, Karnataka, India

YOptima is a digital marketing agency based in Bangalore which specializes in Programmatic Advertising•Optimized and Scaled up campaigns for a client in the hospitality sector in the European market to deliver a 4% CTR and generate leads•Managed multiple branding programmatic campaigns bringing in a revenue of 8,000 Euro in April’21

Mumbai, Maharashtra, India

Futures First is a private limited company that provides services in global derivatives markets• Analyzed real-time market data to prepare reports and dashboards providing actionable insights for trades• Implemented strategies based on research and insights in market booking an overall profit of $800 in 3 weeks

Ranchi, Jharkhand, India

Procured experience in Business Development, Marketing and Sales with a focus of community building and creating awareness about MyCaptain in our college campus.

Mumbai, Maharashtra, India

4 weeks of vocational training where I was briefly trained through the process and layout of Power Plant Generation and acquainted with various mechanical maintenance process.

Bachelor Of Engineering - Be

Cbse