Siddhi D. Email & Phone Number

Tampa, FL, US

• Implemented the Tasty Food Module for the Medkids Project, creating 21 interactive recipe guides toeducate children aged 4–10 on nutrition and promote healthy eating habits.
• Boosted platform engagement by 40% compared to the previous version, driving repeat usage andimproving retention rates through engaging and age-appropriate content.
• Performed in-depth user research and developed personas to ensure child-friendly and inclusive designs tailored to the target age group.
• Addressed food safety concerns through allergy research, enhancing parental trust and resulting in a 20% increase in user loyalty.
• Produced over 50 wireframes, illustrations, and high-fidelity prototypes using Figma, acceleratingproject timelines by 30% compared to initial estimates.
• Orchestrated collaboration with developers, ensuring seamless design implementation, and provided CSS code support to reduce design-to-development turnaround by 20%

Dearborn, Michigan, United States

• Enhanced user experience at the Renick University Center by streamlining ID card production, resolving user inquiries efficiently, and enforcing safety protocols to ensure smooth operations and user satisfaction.

• Revamped the DigiGov HRMS dashboard platform, simplifying complex workflows and improving usability, which reduced payroll errors by 30% compared to the legacy system and saved 10+ hours per week on manual corrections.
• Led a design team of 3 members, facilitating collaboration with stakeholders, developers, and QA to ensure seamless delivery of user-focused solutions and timely implementation of the HRMS modules.
• Defined and implemented a user-centered design process, starting with user research, personas, and journey mapping, leading to the creation of over 70 wireframes, prototypes, and interactive dashboards using Figma.
• Created seamless onboarding and offboarding experiences, improving completion times by 25% and boosting HR productivity equivalent to adding 2 full-time employees annually.
• Eliminated manual HR tasks through self-service portal designs, cutting operational costs by 20% and empowering 80% of employees to resolve queries independently.
• Developed data-driven dashboards that improved HR decision-making, leading to a 15% improvement in performance tracking and optimization across teams.

Pune Area, India

• Reimagined a food delivery application using a systematic design thinking methodology, resolving key user pain points and boosting app engagement by 20%, which led to an increase in daily active users by 15%.
• Constructed a parking application by implementing the entire design process (empathize, define, ideate, prototype, test), creating intuitive workflows that improved task completion rates by 25% and reduced drop-off.
• Formulated a cohesive design system for a dating app, ensuring visual consistency, scalability, and improved development efficiency by 30%, reducing design-to-code handoff errors.
• Directed workshops on Figma, design thinking, iOS UI guidelines, and Material Design, upskilling team members and improving design team productivity by 20%.
• Crafted engaging company social media posts for daily LinkedIn updates, enhancing brand visibility and contributing to a 15% increase in audience engagement and improved inbound inquiries.
• Prepared presentations on tools like UserZoom, Hotjar, and Optimizely, supporting research initiatives that improved decision-making for client projects and reduced guesswork in feature adoption strategies.

Mumbai Area, India

• Crafted a detailed brand style guide.
• Collaborated on UI/UX and visual design, emphasizing usability.
• Conducted user testing for optimal functionality and appeal.
• Developed design concepts using sketches, prototypes, and wireframes using Sketch, Invision, and Figma.

Master'S Degree, Human Centered Design And Engineering

Courses: • Human Factors and Ergonomics • Foundation of HCDE • Doing Anthropology • Human-Computer Interaction • Research Methods in HCDE.

Bachelor Of Design, Industrial And Product Design