Siddhi D. Email & Phone Number

Tampa, Fl, Us

• Implemented the Tasty Food Module for the Medkids Project, creating 21 interactive recipe guides toeducate children aged 4–10 on nutrition and promote healthy eating habits.• Boosted platform engagement by 40% compared to the previous version, driving repeat usage andimproving retention rates through engaging and age-appropriate content.• Performed in-depth user research and developed personas to ensure child-friendly and inclusive designs tailored to the target age group.• Addressed food safety concerns through allergy research, enhancing parental trust and resulting in a 20% increase in user loyalty.• Produced over 50 wireframes, illustrations, and high-fidelity prototypes using Figma, acceleratingproject timelines by 30% compared to initial estimates.• Orchestrated collaboration with developers, ensuring seamless design implementation, and provided CSS code support to reduce design-to-development turnaround by 20%• Conducted market research to identify and integrate trending features, projected to boost platformadoption by 35%.

Dearborn, Michigan, United States

• Enhanced user experience at the Renick University Center by streamlining ID card production, resolving user inquiries efficiently, and enforcing safety protocols to ensure smooth operations and user satisfaction.

• Revamped the DigiGov HRMS dashboard platform, simplifying complex workflows and improving usability, which reduced payroll errors by 30% compared to the legacy system and saved 10+ hours per week on manual corrections.• Led a design team of 3 members, facilitating collaboration with stakeholders, developers, and QA to ensure seamless delivery of user-focused solutions and timely implementation of the HRMS modules.• Defined and implemented a user-centered design process, starting with user research, personas, and journey mapping, leading to the creation of over 70 wireframes, prototypes, and interactive dashboards using Figma.• Created seamless onboarding and offboarding experiences, improving completion times by 25% and boosting HR productivity equivalent to adding 2 full-time employees annually.• Eliminated manual HR tasks through self-service portal designs, cutting operational costs by 20% and empowering 80% of employees to resolve queries independently.• Developed data-driven dashboards that improved HR decision-making, leading to a 15% improvement in performance tracking and optimization across teams.• Optimized compliance workflows with automated reporting dashboards, decreasing penalties by 15% and saving organizations an average of $10,000 annually.• Rebranded the UI for Byzzer, a NielsenIQ platform for small and emerging CPG (consumer packaged goods) brands, improving navigation efficiency by 30% and increasing user satisfaction scores by 25%, enabling faster, data-driven decisions.• Engineered a high-performance dashboard for TCS UVision, enhancing AI-driven field asset inspections, which reduced issue identification time by 40% and improved maintenance prioritization for utility companies.

Pune Area, India

• Reimagined a food delivery application using a systematic design thinking methodology, resolving key user pain points and boosting app engagement by 20%, which led to an increase in daily active users by 15%.• Constructed a parking application by implementing the entire design process (empathize, define, ideate, prototype, test), creating intuitive workflows that improved task completion rates by 25% and reduced drop-off rates by 18%.• Formulated a cohesive design system for a dating app, ensuring visual consistency, scalability, and improved development efficiency by 30%, reducing design-to-code handoff errors.• Directed workshops on Figma, design thinking, iOS UI guidelines, and Material Design, upskilling team members and improving design team productivity by 20%.• Crafted engaging company social media posts for daily LinkedIn updates, enhancing brand visibility and contributing to a 15% increase in audience engagement and improved inbound inquiries.• Prepared presentations on tools like UserZoom, Hotjar, and Optimizely, supporting research initiatives that improved decision-making for client projects and reduced guesswork in feature adoption strategies.

Mumbai Area, India

• Crafted a detailed brand style guide.• Collaborated on UI/UX and visual design, emphasizing usability.• Conducted user testing for optimal functionality and appeal.• Developed design concepts using sketches, prototypes, and wireframes using Sketch, Invision, and Figma.

Master'S Degree, Human Centered Design And Engineering

Courses: • Human Factors and Ergonomics • Foundation of HCDE • Doing Anthropology • Human-Computer Interaction • Research Methods in HCDE.

Bachelor Of Design, Industrial And Product Design