- Led the creation, design and delivery of all marketing collaterals including Club collateral, press material, weekly and monthly emailers, presentations, membership sales material, etc. - Assisted in developing and executing hyper-targeted brand and marketing campaigns (Print & Digital) for lead generation - Played an integral role in developing, implementing, managing and monitoring digital customer acquisition campaigns as well as customer engagement campaigns on Social Media- Assisted in appointing and effectively managing digital agencies for day to day activities on digital medium apart from project-based activities like devising and executing search engine optimization plan, website redesign, etc. - Worked with the sales department to manage internal and external databases through CRM software and exercised lead generation through external corporate databases by data mapping & verification- Spearheaded conceptualization, planning and promotion of Club events on a regular basis and worked closely with the founder to research and plan exclusive VIP experiences for Club members - Assisted the Marketing Head in establishing strategic tie-ups, partnerships and alliances with brands & service providers

- Conducted computer-based interviews with a variety of Indian dealers for local brands to ensure relevant and accurate data collection which was then used to publish reports for stakeholders

- Managed brands like Godrej, Leela Group of Hotels, Monsanto India - Successfully led the roll-out of National 360 Campaign for Godrej Goldilocks (new security product), the Leela Brand Campaign with low-cost high impact ideas, ‘Monsanto 40 years of commitment’ print and digital campaign along with daily operational jobs and seasonal & festive promotions to further company’s revenue generation

- Worked for Client Ferrero including brands such as Kinder Joy and Ferrero Rocher and managed daily operational jobs of artworks, packaging, research for case studies and in-depth competition analysis, also participated in the TVC shoot for Kinder Joy’s new ‘Lui-Lei’ product Launch

- Assisted the director on sets, supervised costumes, scripts and post-production work such as edits and promotion of a Hindi Television fictional show