Passion Gaming, a leading name in the online real money gaming in India, stands at the forefront of innovation and growth. As the Head of Inbound and Retention Marketing at Passion Gaming since November 2021, I have been instrumental in shaping and driving the company's strategies for expanding its online game Rummy Passion through a robust combination of Inbound Marketing, Marketing Automation and Retention.Skills: Content Marketing, Email Marketing, Inbound Marketing, Social Media Marketing, SEO, Influencer Marketing, Marketing Automation, CleverTap, SMS, Excel, Landing Pages, Agile, Project Management, WordPress, App Retention, App Marketing, Multi Channel Marketing, Tableau, Joomla

Since 2000, Net Solutions has been developing web applications for companies across the globe. The client roster includes leading enterprises like Unilever, Microsoft, Harvard Business Review, IMG, Mothercare, and Euro Car Parts. Net Solutions specializes in technology-agnostic solution development driven by Design Thinking, implementing the solution using world-class engineering practices across a spectrum of technologies with our custom flavor of Agile methodology, and using insightful analytics to help drive growth.As a Digital Marketer, my work included:# Inbound Marketing and Marketing Automation- Marketing Automation via HubSpot for Inbound Leads. Successfully migrated the existing Sales and Marketing teams from SalesForce to HubSpot- Identify and implement tools of success for Sales and Marketing resulting in increased Sales rep productivity and provide visibility to the management of Leads and Sales activities- Full Content Marketing cycle - content needs analysis, content creation/ monitoring (eBooks, Guides, White-papers, blogs, webinars, videos), Landing Page Optimization, SEO, Email Marketing, Social Media Marketing, Lead Qualification and Nurturing- Lead Nurturing via Content and Newsletters- Page Speed Optimization and A/B TestsSkills: Content Marketing, Email Marketing, Inbound Marketing, Digital Marketing, Social Media Marketing, Marketing Automation, HubSpot, Excel, HTML, Agile, Project Management

akoyaSoft is a Bangalore, Gurgaon and Chandigarh-based IT-enabled Services and Business Process Outsourcing company offering a wide range of services from blogging to Internet marketing to support to organizations worldwide. We have a blend of full-time and consulting partners who work on your projects. This helps us leverage the best minds for your projects. In a short period of two years, our personalized focus and attention to each of our clients success has ensured that we have a 100% retention of all our clients. I looked after pre-sales and account management for our key accounts. I was also responsible for content and internet marketing projects for akoyaSoft.Key Skills: Blogging, Content Writing, Wordpress, Conversions, Internet Marketing, SEO, Facebook Ads, Analytics, Relationship Management, Pre-sales, Account Management

WizIQ eLearning suite of products allowed teachers and teaching organizations teach online via LIVE Virtual Classroom and a modern Learning Management System. It was earlier backed by Educomp and later by Kaizen Equity and Bertlessmann before being eventually sold to iTutor. As a Product Consultant, my work included:# Full-stack Product Management for the most critical component of WizIQ - Awareness, Acquisition, Onboarding and Conversion - FTUE (First Time User Experience)# Product Management and Operations for:- Pre log-in website- Presales- Customer Relationship Management- Zoho Apps Integration - Invoicing- Subscription Management# Account Management:- Owner of relationships with key accounts - monitor health via one-on-one chats, product support transcripts, data and feedback from different teams - sales, developers, marketing and MIS executives- Identify accounts with problems and opportunities and work with teams across the organization in managing them- Present reports and data on retention and revenue growth for each of the key accounts- Gather requirements, do feasibility analysis and feed product backlogs Skills: Excel, SQL, HTML, WordPress, Business Models, Zoho, Subscription Management, Payments, Conversions, Lead Generation, Lead Nurturing, SEO, Ads, Content Marketing, Newsletters, Retargeting

My role involved Product Management and Program Management of Business Analytics, Business Intelligence, Content Marketing, Digital Marketing, Product Support and Lead Generation # Pre-sales & Support:- Improved sales productivity by 33% by ensuring compliance, audit and training of the business process and performance metrics - Identified key steps in pre-sales : lead qualification, product training, requirement analysis, proposal reviews and set metrics and milestones for each- Implemented Drishi, a Customer Information System used by Customer Success Team for managing relationships with clients- Implementation of Avaya IP Office to manage calls for Inside Sales and Lead Generation teams# Business Analytics, Intelligence and Investor Relationships:- Implemented rigorous performance and operational metrics and tracking mechanisms across marketing, sales and product teams in line with industry-best practices- Provided organization wide real-time business analytics via reports and dashboards for business/ product performance using BI tools like Tableau, Zoho Reports- Reduced schedule variance by aligning engineering goals to organizational metrics - Interacted and reported organization performance data and forecasts with Tier-A investors closing a round of funding with Kaizen and Bertelsmann group# Team Management:- Grew the team from 1 to 7 employeesSkills: Tableau, SQL, Excel, Zoho, PowerPoint, HTML, Google Spreadsheet, Digital Marketing, Content Marketing, P&L and Business Modelling

# Account Management:- SPOC for relationship management with key accounts - monitor the usage patterns, advise them of best practices and create up-sell and cross-sell leads for the sales team- Evangelize new product features to all key accounts via newsletters, blog posts and webinars- Help large accounts build custom websites and solutions by integrating WizIQ API# Pre-sales and Product Support:- Complete ownership of the Pre-sales and Product Support - Grew the team from 1 to 14 employees and from one shift to 24*7 support- Built and defined process for pre-sales support and business intelligence to help identify and close high potential accounts faster and with higher average revenue per user- Initiated and implemented the migration of Customer Support from Helpdesk Pilot to Freshdesk - Set up support processes and metrics for complete support automation- Prioritized the product backlog based on customer complaints, issues and feedback by working with the CEO and Product HeadSkills: FreshDesk, Avaya, Excel, Zoho, SQL, Pre-sales, Product Support, Account Management

- Marketed the full range of corporate banking products and services in order to achieve the set targets- Analyzed and provided personalized service and advice to the customers based on their profile- Identified opportunities to develop income by recommending and implementing solutions, analyzing new lending proposals, negotiating terms of credit facilities and provide a consultative service- Created strategies to enhance customer loyalty and retention- Responsible for managing a portfolio of varied customer relationships- Trained branch staff across the region on SEG products

- Managed the day to day planning, operation and problem solving of a team of agents to meet with the required service level components- Assist team members as needed in order to meet client deadlines and quality standards- Keep track of the team performance and identify areas of improvement- Update the team about the process and develop their call handling skills- Compiling weekly and monthly reports related to process and team- Provide feedback to the agents- Handle escalated and retention calls- Identifying training needs of team- Prepare and present reports to senior management