Siddhi Saraiya Email & Phone Number

Berlin, DE

Herzogenaurach, Bavaria, DE

• Led & deployed first commercially used use-case of generative AI at adidas by creating B2B product copy from product data. Brought down copy cost per model by 95%; work presented to CEO & supervisory board
• Owner of B2B Digital Suite comprised of 9 products. Product portfolio includes B2B eCom site, Digital Showroom, Marketing engagement, Customer Service tools, Product Data Syndication to marketplaces, Data & Analytics
• Comfortable operating digital products at global scale: B2B eCom site is the second most visited website at adidas; Active in 60 countries and 50 languages with $XB in net sales per year
• Built team of 35 Product Managers located in Germany, India, Netherlands and China; supported by +30 agile teams and $XXM annual budget
• Drive annual roadmapping & budgeting for all tools in the Digital B2B Product domain; responsible for ensuring teams are properly resourced to deliver against goals
• Drive vision & strategy for overall B2B customer journey, including establishing a multi-year product North Star, building roadmaps on an annual basis, and quarterly OKR setting for all products

Herzogenaurach, Bavaria, DE

- Led the technology & data workstreams for Digital Strategy in the 5-year strategy cycle “Own the Game”- Looked at opportunities at the intersection of sport, fashion, and culture to help drive digital innovations, including web 3 opportunities, innovative mobile experiences, sustainability efforts

San Francisco, CA, US

Part of small founding team that focused on changing advertising in the influencer-marketing space. Responsibilities included:- Creating & communicating our product strategy, owning roadmap- Ideation of product vectors related to influencer marketing including eCommerce, analytics, marketplace. Evaluating ideas to choose direction; completed wire-framing.

Berlin, DE

Roadmap planning: Created roadmap in areas of product ownership, which are campaign / ad management, targeting, tracking, and supply integrations. Researched user needs, competitive offers, and industry trends. Designing products: Designed how a product feature should work, and then refined functionality by sharing with internal and external users. Worked.

• Worked with international teams to complete projects including:
• Authored positioning document and marketing plan for a major release of a mobile supply-side platform
• Was main marketing point of contact for one business unit, managed workflow and deliverables
• Developed annual Corporate Marketing budget
• Delivered Key Note at SwissMobi Camp 2012, "App Economy"
• Instructor of 5 week General Assembly course, "Finding Your Product / Market Fit"

Athens, GR

Team management: Main point of contact for Product Marketing for all business units, direct report to Chief Marketing Officer, led weekly meetings, reviewed work progress for 3 individual contributors Product suite rationalization: Developed and proposed streamlined product suite, names, and logos; presented to and approved by CEO, COO, Chief Product.

Palo Alto, CA, US

Mobclix was a leading mobile ad exchange. We worked with over 25,000 app developers and 45 ad networks on iPhone, Android, and mobile web.Designing and Building Products: Gathered input from business stakeholders, Wrote user stories, Led user story and functional criteria reviews with Engineering team, Represented Product team in Engineering Daily Standup.

San Francisco, California, US

Los Angeles, US

Led customer discovery for Y-Combinator startup that creates web-based financial management software for small and medium businessesTranslated insights from customers to product team. Recommended concrete changes to improve user experience, especially for first time visitorsDeveloped an active advisory board of customers and influencers

IN

Distributed World Power is an Idealab startup that produces solar home systems for rural markets.Joined the founders to establish sales and manufacturing operations in IndiaCreated geographic expansion plansIdentified distributors, established primary contact, negotiated initial sales contractsSourced and structured partnership with micro-finance.

Worldwide, OO

Project Highlights:Worked with Corporate Venture Capital of Fortune 50 company to help understand customer needs in "Health and Wellness". Developed detailed reports of potential acquisition targets, including discussions with industry experts, fielding primary market research, examining historical growth and revenue, and conducting valuation analysis..

Los Angeles, California, US

Helped to coordinate show details, and ran the band and media guest list

Los Angeles, California, US

Mba, Business

Ba, Political Science