Siddhi Saraiya Email & Phone Number

Berlin, De

Herzogenaurach, Bavaria, De

• Led & deployed first commercially used use-case of generative AI at adidas by creating B2B product copy from product data. Brought down copy cost per model by 95%; work presented to CEO & supervisory board• Owner of B2B Digital Suite comprised of 9 products. Product portfolio includes B2B eCom site, Digital Showroom, Marketing engagement, Customer Service tools, Product Data Syndication to marketplaces, Data & Analytics• Comfortable operating digital products at global scale: B2B eCom site is the second most visited website at adidas; Active in 60 countries and 50 languages with $XB in net sales per year• Built team of 35 Product Managers located in Germany, India, Netherlands and China; supported by +30 agile teams and $XXM annual budget• Drive annual roadmapping & budgeting for all tools in the Digital B2B Product domain; responsible for ensuring teams are properly resourced to deliver against goals• Drive vision & strategy for overall B2B customer journey, including establishing a multi-year product North Star, building roadmaps on an annual basis, and quarterly OKR setting for all products• Lead stakeholder management of SVPs, Global Wholesale Leadership, Market Leads, Tech teams, and Operational teams• Established customer centric mindset, focused on increasing adoption and product NPS across portfolio• Drove excellence in product management mindset, and built a culture of data-driven product management• Proudest achievement: Building a high performing team with a high employee NPS, low turnover, internal referrals to join the teamTeam achievements include:• Expanded coverage of eCom storefront by 3x to cover +$XB in revenue • Innovations in generative AI including product copy and on-model / in-situ image generation• Significantly increased average customer NPS across B2B Digital Product portfolio• Created innovative physical + digital experiences in Digital Showroom redesign & build

Herzogenaurach, Bavaria, De

- Led the technology & data workstreams for Digital Strategy in the 5-year strategy cycle “Own the Game”- Looked at opportunities at the intersection of sport, fashion, and culture to help drive digital innovations, including web 3 opportunities, innovative mobile experiences, sustainability efforts

San Francisco, Ca, Us

Part of small founding team that focused on changing advertising in the influencer-marketing space. Responsibilities included:- Creating & communicating our product strategy, owning roadmap- Ideation of product vectors related to influencer marketing including eCommerce, analytics, marketplace. Evaluating ideas to choose direction; completed wire-framing and market testing- Establishing initial product + engineering communication tools and meeting cadence- Raised funding; competed in and won the Launch incubator and competition- Wrote and validate product requirements; prioritized tickets for engineering- Managed team of Engineers, Data scientists, QA, and UI / UX designersHead of Product: 2015-2016Advisory: 2017Head of Product: 2018 - 2020

Berlin, De

Roadmap planning: Created roadmap in areas of product ownership, which are campaign / ad management, targeting, tracking, and supply integrations. Researched user needs, competitive offers, and industry trends. Designing products: Designed how a product feature should work, and then refined functionality by sharing with internal and external users. Worked with UI team to build UI mocks and prototypes. Managing development: Directly managed team of 6 engineers to build products in Kanban agile development. Created tickets, led daily stand-ups, worked to resolve any issues that prevented engineering from moving forward.Release planning: Worked with marketing to build PR, user manuals, and newsletters to support product release. Worked with engineering to ensure test and deployment plan was in place and executed against.Partner management: Main point of contact for all supply side integrations. Managed +20 partner relationships to ensure our supply meets the needs of demand partners.

Worked with international teams to complete projects including:• Authored positioning document and marketing plan for a major release of a mobile supply-side platform• Was main marketing point of contact for one business unit, managed workflow and deliverables • Developed annual Corporate Marketing budget• Delivered Key Note at SwissMobi Camp 2012, "App Economy"• Instructor of 5 week General Assembly course, "Finding Your Product / Market Fit"

Athens, Gr

Team management: Main point of contact for Product Marketing for all business units, direct report to Chief Marketing Officer, led weekly meetings, reviewed work progress for 3 individual contributors Product suite rationalization: Developed and proposed streamlined product suite, names, and logos; presented to and approved by CEO, COO, Chief Product Officer Product launch: Led product marketing activities for new mobile advertising products, including naming, positioning work, and initial sales enablement pieces PR: Created monthly data reports and product release announcements which regularly garnered coverage from mainstream tech media and American broadcast media

Palo Alto, Ca, Us

Mobclix was a leading mobile ad exchange. We worked with over 25,000 app developers and 45 ad networks on iPhone, Android, and mobile web.Designing and Building Products: Gathered input from business stakeholders, Wrote user stories, Led user story and functional criteria reviews with Engineering team, Represented Product team in Engineering Daily Standup, Responded to Engineering answers for design questions, Wrote test cases, Provided input in UI designPlanning: Key participant in company-wide roadmap planning; Evaluated and prioritized incoming product requests; Gained consensus on rolling 4-quarter roadmapAnalytics and Forecasting: Created financial models to determine targets, and operational models to determine design for Real Time Bidding, Cost-Per-Install, Mobile Web, Advanced Payments, Content Application ProductsMarketing: Contributed to building PR releases and sales collateral supporting product releases

San Francisco, California, Us

Los Angeles, Us

Led customer discovery for Y-Combinator startup that creates web-based financial management software for small and medium businessesTranslated insights from customers to product team. Recommended concrete changes to improve user experience, especially for first time visitorsDeveloped an active advisory board of customers and influencers

In

Distributed World Power is an Idealab startup that produces solar home systems for rural markets.Joined the founders to establish sales and manufacturing operations in IndiaCreated geographic expansion plansIdentified distributors, established primary contact, negotiated initial sales contractsSourced and structured partnership with micro-finance organization that led to first product sales

Worldwide, Oo

Project Highlights:Worked with Corporate Venture Capital of Fortune 50 company to help understand customer needs in "Health and Wellness". Developed detailed reports of potential acquisition targets, including discussions with industry experts, fielding primary market research, examining historical growth and revenue, and conducting valuation analysis. Resulted in one announced acquisition and one joint venture. Was awarded with an Outstanding Achievement Award from DeloitteHelped medical device company analyze unmet customer needs, and conducted in-depth competitor and industry research, expert interviews, and brainstorming sessions with management teams to develop potential new offeringsFacilitated pre-merger activities of two video game companiesHelped fair trade labeling organization re-structure their approach to pricing across different product categories

Los Angeles, California, Us

Helped to coordinate show details, and ran the band and media guest list

Los Angeles, California, Us

Mba, Business

Ba, Political Science