Siddhish Sriganesh Email & Phone Number

Burlington, On, Ca

Greater Toronto Area, Canada

Halifax, Nova Scotia, Canada

Dubai, United Arab Emirates

I was heading two major functions at Jumbo Electronics - the eCommerce business as well as Marketing for the group.eCommerce:They key metric was to grow revenue across our website www.jumbo.ae as well as through franchise eCommerce websites for Dyson & Sony, and through marketplaces. I did this along with my team through focus on site merchandizing, SEO & rank improvements, conversion rate optimization, and a slew of new site features. On the technology front, I was responsible to evaluate and implement various tools and SaaS platforms including a search engine, marketing automation & CRM tool, personalization engine and auto attachment recommender. I also led a rigorous RFP process to select a new eCommerce platform for Jumbo. In less than 3 years, we increased online sales by 4X and organic traffic by 5X. Marketing:Creating a shift from using traditional media channels, to more focussed digital channels to drive conversions amongst the target customer groups was a major change that I led. I created a channel to leverage partnerships with banks, fintech organizations and other partners to drive customer acquisition and create value for our customers - through this we increased penetration for installment plans on electronic devices, launched affordability campaigns and recently went live with a BNPL offering. We worked to create communities for key cohorts such as Gamers, Photography enthusiasts and more recently to launch a premium Grills brand in the region. We used an OmniChannel CRM tool to evaluate impact of marketing programs on driving conversions both online & in-store, and targeted repeat purchases and customer retention. In this stint I also led PR for the group as well all digital and social marketing - across Facebook, Instagram, LinkedIn and Google Ads.

Dubai

I headed the marketing function for Sharaf DG, the largest specialty electronics retailer in UAE, with presence in four other countries in the region. My responsibilities included all communication (Digital, ATL and BTL), consumer insights & market research, social media, e-commerce, SEO & SEM, CRM & loyalty programs, visual merchandising and partnerships.Using data analytics, understanding digital behaviour trends and using social media targeting are new areas I used to drive preference and awareness for the brand as well as online buying through the website & mobile app. Through various strategies we increased website visits >2X over the last year with exponential growth of the e-commerce businessKey objectives are driving visits to the website/app, footfall to over 25 stores across UAE, building the brand and its key USPs and driving business value through high value customers of the franchise. I led a team of over 25 marketing and design professionals and interacted closely with the retail operations and category management teams internally as well as various agencies - advertising, media, digital - externally.

Mumbai, Maharashtra

Handled the Asian Paints Corporate Brand, digital marketing, colour marketing & media planning portfolios. Launched two major TV campaigns - 'Return Gift' (https://www.youtube.com/watch?v=EGEHe7mQHps) and 'Har Ghar Kucch Kehta Hai' or 'every home has a story' (https://www.youtube.com/watch?v=b_u5C749aKQ).Managed the Asian Paints website transformation project, consumer research to understand the relationship with the home & the influence of digital on decor choices. Was involved in the ideation & conception of the Beautiful Homes property (www.beautifulhomes.in)Worked for over 4 years on the annual trend forecast ColourNext (https://www.asianpaints.com/colournext/) which is India's only decor & colour trend forecast study.

Mumbai Area, India

Handle the Asian Paints corporate brand as well as Colour Marketing & ResearchI have worked on various communication for Asian Paints - including TV, radio, print & digital. After the launch of our new logo, I have worked on the new AP brand manual and development of the service brand with Fitch, Singapore. Have led the planning & execution of the Beautiful Homes integrated marketing activation for Delhi and a few other cities along with the Beautiful Homes Guide. I lead a team of four managers & designers who work on Colour Marketing & Research. Some of the key projects are ColourNext, the ColourSchemePro mobile app, Colour Quotient - a quarterly publication for architects & interior designers as well as various colour tools for consumers.

Mumbai Area, India

Part of the marketing team at Asian Paints - I handle Asian Paints' rural brand "Utsav" and the Enamel paints portfolio. New product innovations, activations, packaging development and communication are part of my role

Handled the Mumbai metro region for Asian Paints - comprising retail, institutional & direct-to-consumer sales channels. This is through a team of 10 Executives & Managers and >150 Sales + Commercial Officers.

Handled Sales for the Andhra Pradesh region - this included retail sales, project sales (institutional customers) and Home Solutions (direct-to-home painting service). I had a team of 7 executives & managers as well as 50+ sales & commercial officers working with me. From five godowns in the state, we serviced over 1500 dealers and retained a market share of over 65% in the state.Key successes were building the brands Tractor Emulsion and Apex Ultima during my stint in Hyderabad, as well as ensuring that over 90% of our dealer network had ColourWorld tinting machines installed in their shops.

Handled Sales & Branch Operations for two branches during this period - firstly at Cuttack/Bhubaneswar for 19 months and later at Secunderabad for 15 months.

Started off as a Management Trainee, and later was handling retail operations (marketing tie-ups, promotions, offers) for South India - based at Bangalore

Summer Intern as part of my MBA course, working on the brand "RIN"

Mba, Marketing

B.Com, Commerce, Ecnomics, Accounting