1. Responsible for designing 360° MarketingCommunication Strategy to build aspiration andPremium Brand imagery for the OPPO Reno Series2. Preparation and Rolling out of agency briefs alongwith Positioning direction to ensure a strong BrandNarrative3. Working on Product Launch strategies to createlaunch moments for the Brand4. Budget Management for the Reno Series5. Marketing effectiveness through a differentiatedMedia Mix which helps to create PR &… Show more 1. Responsible for designing 360° MarketingCommunication Strategy to build aspiration andPremium Brand imagery for the OPPO Reno Series2. Preparation and Rolling out of agency briefs alongwith Positioning direction to ensure a strong BrandNarrative3. Working on Product Launch strategies to createlaunch moments for the Brand4. Budget Management for the Reno Series5. Marketing effectiveness through a differentiatedMedia Mix which helps to create PR & Organicchatter for the Brand6. Tech Driven Solutions to enable BTL activationscreating motivation and excitement for ChannelPartners7. Collaboration with Internal Stakeholders toformulate process flows and automate deliveriesduring Campaign execution phase Show less

1. Program Management: Establishing differentiated Retail Footprint for upcoming Electric vehicle segment for the Brand.2. Responsible for immersive customer experience at retail - Physical and Digital3. Design agency briefing for weaving the brand story with the spatial design philosophy4. Digital Interventions to create futuristic retail brand experience and engagement5. Strategic identification of Real Estate6. Preparation and tracking of program timelines along with… Show more 1. Program Management: Establishing differentiated Retail Footprint for upcoming Electric vehicle segment for the Brand.2. Responsible for immersive customer experience at retail - Physical and Digital3. Design agency briefing for weaving the brand story with the spatial design philosophy4. Digital Interventions to create futuristic retail brand experience and engagement5. Strategic identification of Real Estate6. Preparation and tracking of program timelines along with stakeholder management Show less

1. Responsible for designing 360 degree Marketing Communication Strategy for Television Category under the Home Entertainment Department.2. Responsible for Handling Marketing Budget for TV Category.3. Ad Agency Briefing and coordination for TVC/Print/OOH Creative Development4. Conceptualizing Celebrity Influencer digital brand films5. Responsible for overseeing In Store Management via category differentiating Point of Sale Material (POSM)6. Responsible for handling Marketing… Show more 1. Responsible for designing 360 degree Marketing Communication Strategy for Television Category under the Home Entertainment Department.2. Responsible for Handling Marketing Budget for TV Category.3. Ad Agency Briefing and coordination for TVC/Print/OOH Creative Development4. Conceptualizing Celebrity Influencer digital brand films5. Responsible for overseeing In Store Management via category differentiating Point of Sale Material (POSM)6. Responsible for handling Marketing Budget for the Product Category7. SEO & SEM for FPD Category.8. Strategizing and Creating Premium A+ and A+ content for E-COMM giants like Amazon and Flipkart.9. Managing Key Brand Alliances: Bundling offers with JIO & Airtel / Capturing Impact Property EPG (Electronic Program Guide) on Airtel DTH PAN India / Harley Davidson Partnership making Harley Consumers experience LG Premium TV's10. Managing 2018 IPL Sponsorship for Kings XI Punjab undertaking Digital Amplifications & BTL Activations11. Coordinating with Marketing Vendors Show less

1. Managing a workforce of 430 SSE’s (store sales executive) with a team of 7 team leaders & 5 trainers2. Planned and executed “Freedom Fest” to increase customer footfall and enhance customer experience 3. Mapped strategic outlets and drive branch sell out by carrying out branch level sell out contests4. Successfully increased category performance by incorporating catchment analysis

Profile: Operations Jan 2014-PresentProject: Samsung market operating price auditsKey Job Responsibilities:1. Account Management2. Heading and managing a team of 3 people3. Keeping a check on channel hygiene for Samsung Consumer Electronics segment4. Maintaining MOP through mystery audits via field force of freelancers PAN India5. Streamlining… Show more Profile: Operations Jan 2014-PresentProject: Samsung market operating price auditsKey Job Responsibilities:1. Account Management2. Heading and managing a team of 3 people3. Keeping a check on channel hygiene for Samsung Consumer Electronics segment4. Maintaining MOP through mystery audits via field force of freelancers PAN India5. Streamlining Processes to reduce Cost & Increase efficiency Show less

Profile: OperationsSeptember 2014, November 2014, June 2015Project: TATA GS Yuasa Battery market operating price audits.Key Job Responsibilities:1. Account Management2. Solely responsible for Planning, Execution, Quality Check and drafting reports.3. Identifying outlets where audits were to be conducted which were ambiguous

Profile: Sales September 2013-December 2013Project: NowFloatsKey Job Responsibilities:1. Managing a sales project with a field force of five people for Delhi region.2. Training and development of the team3. Identifying business opportunities and guiding the team on how to define target market

Worked under the project Brand Communication at Point of Sale for 3 months to identify the communication points relevant to the target market.