• Deriving insights using data design and analytics skills to serve DEG Publicis Groupe of Agencies in USA such as Hawkeye and Razorfish• Primary and secondary market research projects covering industries like- FMCG, Banking and Finance and Tech

• Conducting custom market research projects covering industries like- FMCG, High-end retail, Automobile, Finance and Insurance• Creating questionnaires, deep analysis, charting and reporting for large sets of quantitative data for syndicated reports• Conducting focus group and in-depth interviews to derive verbatims and deep insights for qualitative studies• Providing clients with recommendations and strategies for their marketing mix to improve positioning and capture market share

• Setting up the marketing strategy that will be a foundation for the social media content shared for YoRipe across Facebook, Instagram and YouTube.• Curating partnerships with influencers that'll increase YoRipe's exposure and reach• Campaign specialist for various upcoming festivals and holidays.• Event organiser

The SMU MiM Business Consulting Club bridges the gap between established business professionals/ budding entrepreneurs with MBCC members. It does so by the organization of engagement talks, networking events and company visits. The MBCC also deals with business case competitions to hone business skills through solving real world problems.

• Working on one of the largest Telco and Media companies in Singapore as clients. • Facilitated with the launch of the Instagram and Twitter handles and formulation of their social media strategy.• Developed a report on the competitive landscape of the client’s industry and provided them with insights for their rebranding• Gained 1000 organic followers in just 1 week for Instagram and also won the pitch for the next project of the media client

Carried out a research project aimed at improving relations with leading analyst firms such as Forrester, Gartner, Frost and Sullivan, etc. Understand the dynamics of the analyst firms industry, study their competencies, initiatives and abilities in order to evaluate the complementarity of these factors to PwC India's branding and positioning among the BIG 4. Also, devising a proposed execution plan in order to execute better relations with one of the chosen analyst firms.

Learnt and experienced a lot about B2B marketing. Even though EY is already one of the most well established consulting firms worldwide it still has to maintain its reputation and position itself as an edge above its competitors (the BIG 4). Carried out the outreach for the The Digital Tax Symposium on behalf of EY which is one of EY India's flagship event. he event involved prestigious speakers (CFOs and CIOs) from the finance and tech industry discussing about tech and its affects on tax. Ensured that we reach our minimum target considering the huge amount of investment made by EY into this event. Other than this, also created tweets for the EY twitter handle, helped in the formation of a few surveys and also give in my inputs for ideas of new events. Moreover coordinated each of my task with the other teams that sat in the offices across Delhi NCR and Mumbai.

Working in the Client Servicing team involved with clients like VECV, Perfetti, Yum and Pernod Ricard. Involved in meeting up with the demands of the clients, how to maintain each target as per the pre-defined timeline and coordinate between the various departments in the firm and the client at the same time. Coordinate the changes in the artworks with the client. Even conducted a proper market research for an upcoming pitch. I interviewed almost 25 candidates and tried to understand the customer sentiment and attitude towards the product and brand. Also, I over looked online interviews of children for Chupa Choops and helped initiate a niche event for Absolut Vodka. My final project involved developing new strategies for VECV that was facing great competition and threat to its current position in the Commercial Vehicle Industry.