-Identifying and implementing Above the Line, Below the Line as well as Through the Line Marketing Activations with special focus on Key Trade Partners, Exclusive Brand Outlets, Preferred Brand Outlets and Godrej Green Air Conditioners' Hubs-Designing and setup of Brand Outlets-Organizing grand inaugurations of Exclusive Brand Outlets, Preferred Brand Outlets and Green Air Conditioners' Hubs-Complementing business results through marketing, catering to existing requirements as well as identifying and fulfilling the scope of increasing outdoor as well as instore visibility of the brand Godrej Appliances-Deploying innovative on-ground marketing campaigns for ensuring incremental brand hammering and visibility -Deployment of Product Merchandise through Visual Merchandisers across all key outlets -Recruitment, target setting and performance monitoring of Advisors driving tertiary sales across-Training of Visual Merchandisers for effective deployment of SKU-wise Point of Sale Merchandise-Training of Advisors to build up/enhance product knowledge and selling skills through frequent classroom training sessions and team bonding activities, resulting in spiked up tertiary sales-Planning and execution of Trade Partner Meets for ensuring brand representation in the market and amongst the trade-Ensuring constant stakeholder and brand engagement through regular market visits and supporting the sales team in the process-Ensuring effective roll-out of all consumer offers in the market-Effective Vendor/Agency Management