Sidharth Bhasin Email & Phone Number

Singapore

Singapore

Suwon-Si, Gyeonggi-Do, Kr

New Brunswick, Nj, Us

Lead media procurement for J&J in APAC covering 14 markets. Total billings of USD 400MM++=> Cross sector role: Covering Consumer, Visioncare & Pharmaceuticals businesses of J&J=> C-suite and senior stakeholder engagement: Cross sector engagement with senior stakeholders across APAC – Marketing Directors, Managing Directors & Company Group Chairs=> Drive efficiency/value goals: Responsible media agency savings and P&L impact delivery across APAC. Annual category strategy development=> Agency negotiations: Helped negotiate agency scope, annual fees as well as cost / quality targets=> Manage of media agency and auditors relationship and performance: C-Suite engagement with agency partners. Role includes setting of strategic direction, improvement areas, conflict resolution and contract negotiation

Our MissionInspire good in people through givingWhat we doFreegood Pte. Ltd. is a social enterprise that provides a platform for individuals and organisations (both for and non-profit) to give away and request for goods.Our mobile app has the potential to dramatically reduce waste by making it easy to reuse goods and keep them away from landfills.

London, London, Gb

Role covered APAC markets, with direct report to the Chief Operating Officer APAC and a functional report to the Chief Strategy Officer APAC. Key responsibilities include:=> New business pitches: Led and accountable for RFI responses and pitch presentations across APAC. Built a collaborative working process across global, regional and local teams. Key successful pitches that I have led include Globe Philippines, Merck, and Nestle. => Digital inductions & trainings: Creation & delivery of training and workshops to key clients to help drive digital understanding and adoption. => Strategic planning lead on key ZenithOptimedia clients: Thought leader for local markets. Conducted workshops to local market leads on ZenithOptimedia’s digitally focused LIVE ROI proposition=> Trusted creative agency partner: Worked closely with leading creative agencies, on new business pitched such as the Zalora win with BBH and JobsDB win with TBWA.

Chicago, Il, Us

Responsible for over 50% P&G business with est. billings of USD 70 Million. Led a team of eight who collectively were responsible for strategic communication planning for 3 P&G categories in ASEAN - Healthcare, Haircare & Babycare=> Innovation & thought leadership: (a) Shifted P&G spend into digital by establishing a measurement framework. (b) Created a portfolio planning frame work for Hair care in ASEAN which aligned media investment with business priorities (c) Migrated from GRP based to reach-based planning and buying (d) Pioneered mobile ‘tests’ for P&G Haircare in ASEAN=> Communications planning: Set the direction in creating holistic media strategies to achieve specific brand /market objectives via in-depth knowledge of brand challenges, consumers & competitive/media landscape=> Key senior client engagement: Client engagement at marketing director levels with objective of driving business understanding to impact media strategies=> Talent development: Coach & mentor talent with candor, create training and coaching programs based on individual talent requirements

New York, Us

Successfully managed the entire TBWA portfolio, including clients such as Nissan, Standard Charted Bank, Arabian Automobiles & Shangri-La, to name a few.Managed a team of 6 planners & buyers•Drove synergies between brand and reseller advertising for Nissan Motors & Arabian Automobiles•Led brainstorm sessions in collaboration with brand teams, to arrive at media activations that cut thru clutter•Strong collaboration with thru the line agencies such as BTL & Direct marketing

New York, Ny, Us

Led a multifunctional team (planning, buying, and accounting) to plan and execute regional (GCC, N Africa) and local (UAE) advertising campaigns for a large amount of Multi-national clients. Total billings within the team was approx. AED 120 Million (USD 32 Mln).•Managed the Motorola & Sony AORs (Laptops, TVs, DSC, Video Cameras, MP3 Players and PlayStation.•Executed holistic campaigns across GCC markets, most notable was the Sony Bravia•Strong understanding of media scene in Iran as well as Morocco

Norwalk, Connecticut, Us

Worked in the marketing department and helped organize various roadshows & seminarsIdentified lucrative market segmentsGenerated sales through telemarketing

Armonk, New York, Ny, Us

Employed by IBM to be trained in the direct marketing unit of their authorized business partner-GBMLiaised with product managers to help achieve sales targetsAssisted customers with their complaints and helped in solving problems

Exchange, Doing Business In India

International Mba, Marketing

Bba, Marketing

Education record