Marketing and Communication, Retail , PR , Digital, branding and Product

Handling Marcom, Retail, Digital, Product Marketing and PR @Pan India

Handling Marcom, Retail and Product Marketing @Pan India

Created Logo, Name, Vision, Mission, Value and tagline of the HospitalWorked closely with Board of Directors, architects & Interior Designers team to establish new hospital which includes finalsing floor plans, both internal and external branding as per given plan and NABH. Drafting press notes/articles, for the press release, conducting press conferences & ensuring the media coverage in the local newspapers. Finalizing hospital printing materials (corporate brochures, leaflets, pamphlets, monthly spotlights, standees, print advertisement, hoardings etc.) This includes content development in different languages, photo-shoot of hospital, and guiding in house designing team for final output on daily basis.Developed Standard Operating Procedure of Business Development Department which includes area wise recruitment of sales professionals, Hiring Designing team, reporting formats, internal and external event flow, approaching and finalsing vendors related to prints and other activities etc.Conduct market research to determine market requirements with sales professionals for existing and future servicesAs per the research, develop, plan and execute marketing/Marcom plan (includes ATL, BTL and other PR activities) for new and existing services, creation and publication of all marketing materials in line with marketing plans.Planning and execution of other promotional campaigns specialty wise (CME, QC, Workshop, trade fairs, live surgeries, health checkup camp, cricket matches, healthcare talks, dabba parties etc.) to create awareness about the hospital among medicos and Non- medicos group.Manage and improve lead generation campaigns, measuring results.Handling Social media& other digital strategies (Facebook, Twitter, LinkedIn, You Tube, just dial, practo, SEO, Google analytic, website and Branded.me) to reach maximum people directly through daily updation

Assist Marcom Department in researching, planning and execution of marketing plans and activities (both online and offline) in the regionsWork with internal and external parties on marketing and sales promotion campaigns and on development and localization of marketing collaterals.Work with external vendors and designers to produce marketing materials of visual impact and within brand guidelines.Develop and distribute monthly e-newsletter to company databaseActively involved in allocation of marketing collaterals, PR activities, services launches and other projectsAssist in arrangement of company events including workshops, trainings, seminars, CME etc.Maintain and update of websites and social media with information on new Services, events, Photos, videos etc.