Sidharth Mohanty Email & Phone Number

Bengaluru, Ka, In

Bengaluru, Karnataka, India

Hyderabad, Telangana, India

Exploring avenues & initiating market development efforts to achieve annual profit plans byimplementing strategy PAN IndiaStrategizing plans & roadmap for two primary brand Birla A1 Premium Cement & Birla A1StrongCrete right from ideation, campaign, communication, business planning & projection, execution, post execution reports and tracking progressEnhancing market share for the specific category with a strong bend towards product,competition & consumer analyticsSteering new product launch; defining & managing a comprehensive GTM strategy and plan thatincluded positioning and launch strategySpearheading BTL as well as ATL campaigns for the launch of new routes & destinationDirecting digital marketing platforms including ideation & planning of content, SEOManagement, google keyword ranking, programmatic & performance campaign, organiccampaigns, web site ranking & revampExpanding reach through influencer management; collaborating with established influencers &designing innovative ways to approach influencer campaignsMeasuring ROI of all campaigns and recommending corrective actions for higher impactAcquiring detailed understanding of the current product mix and making effective additions to itthrough steering industry/ competition research and increasing brand penetrationManaging agency for developing creatives and content for the brandOvercoming business challenges and making high-stakes decisions using experience-backedjudgment and strong work ethicsCreating & sustaining a dynamic environment that fosters development opportunities &motivates high performance amongst team members

Karnataka, India

Responsible for sales and marketing activities to support market goals and stimulating a customer-oriented business mind-set in addition, participate with and support the rest of company in all aspects of the business with complete responsibility for Accounting & Provisioning of the Region.Responsible for meeting market top and bottom-line goals, and for maintaining company’s business prospects, pipeline and workload forecasting system, in the Region. Ensure proper Financial Closures through Vendor account reconciliation & PO closures. Prepare Detail Operating Plan to ensure smooth execution of BTL & ATL activities. Work collaboratively with the Leadership Team in carrying out corporate initiatives, adopting common systems, training and coordination including E-Office Management and Vendor management.

Pune, Maharashtra, India

Planned and implemented marketing programs / projects that support organizational marketing objectives for volume, revenue, profit, customer acquisitions, retention and satisfaction. Worked individually or with a team to analyze economic considerations, develop marketing forecasts, estimate costs, prepare pricing studies and manage program/project budgets. Provided consultancy to marketing and internal creative teams; collaborating with numerous company resources in a complex matrix setting.Responsible for strategizing the business operations including annual business plans, media and promotion pipelines; planning entire brand architecture, creating decision tree to rationalize numerous acquisitions; forming cross-promotional alliances, driving zonal level marketing to ensure an increase in customer satisfaction; formulating brand development plans and marketing calendars, delivering profitability at par with growth; and exploring opportunities to build strategic partnerships with relevant organizations to co-create reports and generate awareness about the organization. Initiated process launches to ensure improvement in agency deliverables and ensuring that work falls in place with the pre specified set of guidelines. Liaised with Sales & Product team to manage BTL activities and created new Online communication strategies for the circle. Spearheaded the conduct FGDs for the circle product team, which helped them to develop or change the product structure/communication plan as per market requirement.Key Results Areas included:Facilitated the development of 360-degree local campaigns for new products and services by working closely with the Ad-agency.Formulated strategies for better retail brand visibility of around 150000 outlets through on-shop signage, POS and merchandising dominance as per guidelines.

Pune, Maharashtra

# Spearheading activities encompassing brand building & implementing marketing strategies.# Conceptualisation of Annual marketing Calendar & Planning of budgets in tune with the marketing strategies for achieving business Objectives.# Strategies to drive business through specially designed BTL programs to zeroed down low utilisation sites# Driving Alliances to enhance bottom line revenue.# Consumer studies for new stores locations, Customer relationship management & Overseeing Visual Merchandising implementation.# Driving the PR agency for constant Brand Building Exercise and maintaining a healthy relationship with Media agencies.

Jaipur, Rajasthan

Bhopal, Madhya Pradesh

Pune, Maharashtra

Pune, Maharashtra

Bhubaneshwar Area, India

Bhubaneshwar Area, India

Bachelor’S Degree, Science (Chemistry)

B.Sc. (Chemistry) from Utkal University, Bhubaneswar in 1999

Master Of Business Administration (M.B.A.), Marketing

MBA in Marketing from The Institute of Co-operative Management, Utkal University, Bhubaneswar in 2001