Strategic Leadership & Team Management• Led a team of 5+ assistant editors in editing and distributing long-form articles in Hindi and English, while creating editorial guidelines to enhance credibility and gender sensitivity.• Mentored 100+ young writers on various topics, cultivating a diverse pool of voices for advocacy.Social Media & Content Strategy• Directed a social media team to grow traffic across platforms and launched a web-story division producing 30+ stories daily.• Achieved a remarkable increase in monthly website traffic from 3 million to over 20 million, while fostering enduring partnerships with publishers and NGOs.Campaign Management• Led projects and campaigns on social and policy issues, collaborating with sector organizations and businesses.• Organized public perception polls and surveys on critical issues like climate, health and policy interventions.• Orchestrated successful social media promotions for campaigns and surveys with a cumulative reach of over 50 million and an average click-through rate of 10%.Capacity Building & Training• Designed workshops on visual design and social media optimization, empowering staff and stakeholders with essential skills.• Conducted 10+ training sessions on storytelling and social media campaigning, facilitating impactful advocacy efforts.• Developed SEO guidelines and conducted training sessions for the team, optimizing content visibility.

Strategic Campaign Development & Social Media• Developed and executed strategic plans for over 5 digital campaigns focusing on social impact, consumer outreach, behavior change, and awareness initiatives, ensuring alignment with organizational goals and target audience engagement.• Managed a digital promotion campaign targeting rural audiences on maternal health, achieving a substantial reach exceeding 2 million, effectively raising awareness and fostering engagement within the target demographic.• Directed a social media promotion campaign aimed at enhancing brand awareness, achieving a cumulative reach of 3 million, and maximizing visibility across digital platforms.Content Creation & Multimedia Production• Conceptualized and scripted a 5-episode mini web series addressing maternal health awareness and challenging gender norms, tailored specifically for rural audiences, showcasing a commitment to impactful storytelling for social change.• Produced interactive videos for a WhatsApp-based chatbot campaign focused on financial awareness for women entrepreneurs, utilizing innovative multimedia formats to engage and educate target audiences effectively.Creative Design & Visual Branding• Designed compelling creatives for social media campaigns, multimedia products, and the organization's visual identity, ensuring consistency and resonance with target audiences across various digital platforms.Leadership• Led a team of 3 members in the visual design department, overseeing the creation and production of visual media assets, fostering collaboration and ensuring the delivery of high-quality content aligned with campaign objectives and organizational standards.

Social Media Management & Growth• Managed and grew Youth Ki Awaaz's social media handles, notably increasing Instagram following from 20,000 to 50,000 in 3 months.• Developed templates and visual guidelines for social media creatives, featured images, and promotional content, ensuring brand consistency and engagement.• Produced and anchored podcasts and video series including "PM Brief," covering pertinent topics including education, employment, and civil liberties.Campaign and Partnerships• Led collaborative social media campaigns with partner organizations, focusing on critical issues such as social justice, gender equality, education, and climate advocacy.• Directed the design and video team, overseeing their contributions to organizational objectives and campaign strategies.• Played a key role in organizing the organization's flagship youth event, managing speakers, volunteer groups, and facilitating audience interaction.

Brand Building• Developed comprehensive brand design guidelines and visual identity, ensuring consistency and brand recognition across all platforms.• Managed distribution channels for PatnaBeats, resulting in an average monthly traffic of 4 million+, enhancing brand visibility and engagement.• Envisioned and designed the merchandise vertical of PatnaBeats, diversifying revenue streams and enhancing brand presence beyond digital platforms.Social Media and Content• Led social media distribution efforts, optimizing content dissemination and audience engagement strategies to maximize reach and impact.• Produced 20+ videos and mini-documentaries, showcasing compelling storytelling and enhancing brand storytelling capabilities.• Led a team of 30+ writers and content creators, fostering collaboration and creativity in the creation of long-form and short-form digital content.Events and Collaboration• Planned and executed state-level public events in collaboration with government and non-government organizations, leveraging partnerships to amplify brand visibility and community engagement.• Formed business partnerships and brand collaborations, expanding PatnaBeats' network and enhancing opportunities for growth and impact.