Sidharth Shankar Email & Phone Number

New Delhi, Delhi, India

Delhi, India

• Strategic Leadership & Team Management
• Led a team of 5+ assistant editors in editing and distributing long-form articles in Hindi and English, while creating editorial guidelines to enhance credibility and gender sensitivity.
• Mentored 100+ young writers on various topics, cultivating a diverse pool of voices for advocacy.Social Media & Content Strategy
• Directed a social media team to grow traffic across platforms and launched a web-story division producing 30+ stories daily.
• Achieved a remarkable increase in monthly website traffic from 3 million to over 20 million, while fostering enduring partnerships with publishers and NGOs.Campaign Management
• Led projects and campaigns on social and policy issues, collaborating with sector organizations and businesses.

Delhi, India

• Strategic Campaign Development & Social Media
• Developed and executed strategic plans for over 5 digital campaigns focusing on social impact, consumer outreach, behavior change, and awareness initiatives, ensuring alignment with organizational goals and target.
• Managed a digital promotion campaign targeting rural audiences on maternal health, achieving a substantial reach exceeding 2 million, effectively raising awareness and fostering engagement within the target demographic.
• Directed a social media promotion campaign aimed at enhancing brand awareness, achieving a cumulative reach of 3 million, and maximizing visibility across digital platforms.Content Creation & Multimedia Production
• Conceptualized and scripted a 5-episode mini web series addressing maternal health awareness and challenging gender norms, tailored specifically for rural audiences, showcasing a commitment to impactful storytelling.
• Produced interactive videos for a WhatsApp-based chatbot campaign focused on financial awareness for women entrepreneurs, utilizing innovative multimedia formats to engage and educate target audiences.

Delhi Area, India

• Social Media Management & Growth
• Managed and grew Youth Ki Awaaz's social media handles, notably increasing Instagram following from 20,000 to 50,000 in 3 months.
• Developed templates and visual guidelines for social media creatives, featured images, and promotional content, ensuring brand consistency and engagement.
• Produced and anchored podcasts and video series including "PM Brief," covering pertinent topics including education, employment, and civil liberties.Campaign and Partnerships
• Led collaborative social media campaigns with partner organizations, focusing on critical issues such as social justice, gender equality, education, and climate advocacy.
• Directed the design and video team, overseeing their contributions to organizational objectives and campaign strategies.

Patna Area, India

• Brand Building
• Developed comprehensive brand design guidelines and visual identity, ensuring consistency and brand recognition across all platforms.
• Managed distribution channels for PatnaBeats, resulting in an average monthly traffic of 4 million+, enhancing brand visibility and engagement.
• Envisioned and designed the merchandise vertical of PatnaBeats, diversifying revenue streams and enhancing brand presence beyond digital platforms.Social Media and Content
• Led social media distribution efforts, optimizing content dissemination and audience engagement strategies to maximize reach and impact.
• Produced 20+ videos and mini-documentaries, showcasing compelling storytelling and enhancing brand storytelling capabilities.