As a part of the core marketing team at Glider AI, responsible for driving brand awareness, product marketing, generating leads, and enhancing customer engagement with a focus on C-Suite leaders, TA leaders, and hiring managers in the US and Indian markets.• Increased inbound leads by 24% through email marketing campaigns and targeted efforts. Oversaw a stable 25% increase in total website traffic and a 300% surge in blog traffic via content marketing and keyword optimization.•… Show more As a part of the core marketing team at Glider AI, responsible for driving brand awareness, product marketing, generating leads, and enhancing customer engagement with a focus on C-Suite leaders, TA leaders, and hiring managers in the US and Indian markets.• Increased inbound leads by 24% through email marketing campaigns and targeted efforts. Oversaw a stable 25% increase in total website traffic and a 300% surge in blog traffic via content marketing and keyword optimization.• Developed product positioning and messaging that differentiates Glider AI in the market. Focused on product-led market research including product strategy, pricing, and promotion to ensure market alignment and ensure success. • Planned and implemented Go-to-Market Campaigns (GTM) for new product launches (AI Guided Interview, Screening Interviews, Healthcare and Medical recruiting).• Implemented Loyalty and Retention Marketing Strategies to keep the customer base engaged and retain high value customers.• Managing Glider AI's LinkedIn Page, achieving a 33% organic increase in followers and launching a newsletter with over 3000 subscribers.• Utilized Google Analytics, HubSpot reports, Google Ads Manager, and Google Search Console for website analytics, ad campaign monitoring, and ROI analysis.• Led market research efforts to identify key pain points and challenges faced by recruiters. Developed campaign strategies and account-based marketing initiatives aimed at increasing brand awareness, enhancing industry presence, and positioning Glider AI as the preferred platform for recruiters in skill-based hiring.• Organize webinars and events focused on recruiters and hiring managers, generating over 60 relevant leads per event. Show less

Pre-sales support to the Sales Team focused on brand and product research and lead generation focused on global organizations. Key Involvements: -• As part of the Auto + Global cohort, researched digital footprint of global automobile companies and major global organizations like L’Oreal, Vivendi, Interpublic Group, Mondelez, Stellantis, etc. • Contributed $17.2M worth to the Sales Pipeline and researched over 90 accounts. Created prospect lists through different demand and lead… Show more Pre-sales support to the Sales Team focused on brand and product research and lead generation focused on global organizations. Key Involvements: -• As part of the Auto + Global cohort, researched digital footprint of global automobile companies and major global organizations like L’Oreal, Vivendi, Interpublic Group, Mondelez, Stellantis, etc. • Contributed $17.2M worth to the Sales Pipeline and researched over 90 accounts. Created prospect lists through different demand and lead generation strategies.• Initiated a new stream of research for sales expansion to Agency accounts (Advertising, Software, Event Planning, etc.). Collaborated with team members, and sales representatives to further enhance the process and officially make it a deliverable from the research team.• Worked on multiple projects like Quarterly reports, Customer/Industry insights, Salesforce reports, and product research to assess product penetration, and provide useful insights to Stakeholders.• Mentored/Trained the new hires and assisted the sales team on client calls. Show less