Sidharth Singh Email & Phone Number

Tokyo, Japan

Super excited to partner the Food, Beverage and Wellness industry in Japan in creating products that amaze consumers and are responsible towards the planet.

Tokyo, Japan

Singapore

I lead evolution of capability and strategy in AMA region for GSK Consumer Health. Scope of work includes design of Go To Market, Net Revenue Management, IT infrastructure, channel strategy and Salesforce effectiveness.

Gurgaon, India

As CD Director I lead a 700 strong sales force, delivering market beating growth to generate a top line of £500M p.a. through health drinks, oral care and wellness brands. In the last 3 years GSK has grown distribution faster than any Indian FMCG co. (Source: Nielsen) and gained market share in each of the 5 participated categories. GSK has dramatically sharpened market execution using field automation, analytics and capability building. Our decision to turbocharge Modern Trade and Pharmacy has… Show more As CD Director I lead a 700 strong sales force, delivering market beating growth to generate a top line of £500M p.a. through health drinks, oral care and wellness brands. In the last 3 years GSK has grown distribution faster than any Indian FMCG co. (Source: Nielsen) and gained market share in each of the 5 participated categories. GSK has dramatically sharpened market execution using field automation, analytics and capability building. Our decision to turbocharge Modern Trade and Pharmacy has paid rich dividends and GSK has now leadership in every single channel brand cell. India has been recognized as the best performing GSK country delivering in excess of 30% of worldwide growth delta. My critical experiences include transforming the organization through sharp strategic focus, enhanced execution and inspirational leadership based on values of transparency, customer oriantation and respect for people. Show less

Mumbai Area, India

As RCVP my brief was to turbocharge a relatively small South Asia business (~€100M to €300M by 2015) in the process developing a full line portfolio of Savoury, Spreads and Dressings products. My role included the 1) creation of a clear strategic roadmap (portfolio choices), 2) populating the innovation funnel, 3) getting Op Co alignment on the plan and 4) leading a team to develop market ready mixes that are financially viable.Results: In 2010 and 2011 the business grew 70% and 60%… Show more As RCVP my brief was to turbocharge a relatively small South Asia business (~€100M to €300M by 2015) in the process developing a full line portfolio of Savoury, Spreads and Dressings products. My role included the 1) creation of a clear strategic roadmap (portfolio choices), 2) populating the innovation funnel, 3) getting Op Co alignment on the plan and 4) leading a team to develop market ready mixes that are financially viable.Results: In 2010 and 2011 the business grew 70% and 60% respectively (fastest growing UL foods business). Our mix quality targets were on or ahead of plan. Market Shares were up in every cell of the region (except one). Show less

Mumbai

My four year stint had three distinct phases. The A) creation of an FnB strategy for HUL and getting the resources committed for this, B) Envisioning key local jewels to participate in relevant Unilever categories like Beverages, Margarine and Dressings and C) Developing the requisite capability to deliver in market success for foods innovations (experience based marketing, winning in key MT channels etc).Results: Between 2006 and 2010 the business grew from €19M to €67M, making it the… Show more My four year stint had three distinct phases. The A) creation of an FnB strategy for HUL and getting the resources committed for this, B) Envisioning key local jewels to participate in relevant Unilever categories like Beverages, Margarine and Dressings and C) Developing the requisite capability to deliver in market success for foods innovations (experience based marketing, winning in key MT channels etc).Results: Between 2006 and 2010 the business grew from €19M to €67M, making it the fastest growing business in HUL. At the same time the business was ‘re-engineered” for profit. Show less

Gurgaon, India

As VP for the Helathy Beverages portfolio (Aquafina, Lipton Iced Tea, Juices Baed Drinks) I was responsible for both brand innovation and Go To Market Activation for this fast growing range of drinks.

Manila

As Marketing Director for the handset business I was responsible for fighting off competition from low priced brands, premiumize the market and work with telcos to secure long term consumer loyalty for the top end ranges.

Mumbai

As part of this assignment, I lead HUL’s No.1 “must win battle” to defend share in Laundry. My brief was to gain share and block competition advances based on their steep price cut, in the process grow top line to meet the annual plans. We developed and executed brand activation and trade promotion for Surf, Rin and Sunlight, created 23 city and state micromarketing plans and corrected the pricing for our laundry portfolio. I was operationally responsible for leading this thrust : we developed… Show more As part of this assignment, I lead HUL’s No.1 “must win battle” to defend share in Laundry. My brief was to gain share and block competition advances based on their steep price cut, in the process grow top line to meet the annual plans. We developed and executed brand activation and trade promotion for Surf, Rin and Sunlight, created 23 city and state micromarketing plans and corrected the pricing for our laundry portfolio. I was operationally responsible for leading this thrust : we developed high intensity review mechanisms, aligne the organization and tactically pre-empted competitive moves. Show less

Kolkotta

I headed the Eastern Region (Bihar, Orissa, WB and the North East) for HUL's personal Care division and the team drove it to become the fastest growing region over the two year period. Leading a large and diverse team of sales professionals, managing a rapidly evolving trade environment and leading market creation activities for Personal Care were the challanges and focus areas

Mumbai Area, India

As Brand Manager for the Close Up brand we drove shares in a bitterly contested market to wrest leadership as portfolio in Top towns in India. Close had a great runup in shares and volumes driven by some exciting marketing, differentiated proposition and relavent product innovations.

Delhi Area, India

As ASM for HUL's largest Personal Care market I was in charge of driving share growth versus key competitors in Oral Care, Hair Care and Paper products. In Skin Care and Deos the nature of challange was market development. Critical experiences included customer management, deployement of channel programs,shopper marketing and leveraging IT to drive sales effectiveness.

Easter Region

I Joined Castrol as a Management trainee in Sales and Marketing and was handling Eastern U.P. post my MT stint. Critical experiences in Sales management, channel development, customer management and KOL influencing.

Master Of Business Administration (M.B.A.), Marketing/Marketing Management, General, 1St

Activities and Societies: I was actively involved in the Governing Council of the student association, placement committe and represented.

Bachelor’S Degree, Physical Sciences, 1St

Activities and Societies: Wildlife Society, Quizzing and debating

High School, 1St

Activities and Societies: Debating, Wildlife, Quizzing, Student Council