Sidhartha B.

Sidhartha B. Email and Phone Number

Chief of Marketing and Product Innovation @ Jarsh Safety
Lucknow, UP, IN
Sidhartha B.'s Location
Kolkata, West Bengal, India, India
About Sidhartha B.

With over 12 years of dynamic experience in brand strategy, I've cultivated a passion for diving deep into the realms of Technical Product Marketing. Fascinated by the intersection of AI, electronics, and mechanics, I thrive on crafting innovative solutions that resonate with audiences.Driven by my fervor for building smarter solutions, I've embarked on an exciting journey into the Health, Safety, and Environment (HSE) segment. Through collaborating with prestigious institutions and industry leaders, I've honed my expertise and garnered invaluable experience in this critical field.

Sidhartha B.'s Current Company Details
Jarsh Safety

Jarsh Safety

View
Chief of Marketing and Product Innovation
Lucknow, UP, IN
Website:
myjarsh.com
Employees:
20
Sidhartha B. Work Experience Details
  • Jarsh Safety
    Chief Of Marketing And Product Innovation
    Jarsh Safety
    Lucknow, Up, In
  • Jarsh Safety
    Product Development And Marketing Consultant
    Jarsh Safety May 2024 - Present
    Hyderabad, Telangana, India
  • Safetech Insights
    Founder And Product Consultant
    Safetech Insights Feb 2024 - Present
    India
    At Safetech Insights (STI), we're on a mission to bring smarter solutions to the Health, Safety, and Environment (HSE) industry. We believe the future lies in integrating Artificial Intelligence (AI), electronics, and mechanics to develop next-generation safety solutions.We're currently pioneering remote worksite monitoring and reporting systems, empowering companies to ensure worker safety and wellbeing even in challenging environments
  • Live For Being
    Founder
    Live For Being Feb 2024 - Present
    India
    Empowering Underprivileged Children Through EducationLive for Being (LFB) is a grassroots initiative that champions equal access to quality education for underprivileged children. We recognize the transformative power of education and are dedicated to breaking down financial barriers that prevent children from achieving their full potential.Our ApproachIn our first phase, we provide targeted financial assistance to cover 60-70% of a child's education costs. This enables them to enroll in better schools with smaller class sizes, well-qualified teachers, and enriched learning environments.Transparency and AccountabilityWe believe in fostering strong relationships with our contributors. That's why we offer a unique tracking system that allows you to monitor the progress of the child you're sponsoring. This level of transparency ensures that your contribution directly impacts a child's life journey.
  • Karam
    Assistant General Manager Marketing
    Karam Apr 2022 - Apr 2024
    Lucknow, Uttar Pradesh, India
  • Karam
    Chief Lead Marketing
    Karam May 2019 - Apr 2022
    Lucknow, Uttar Pradesh, India
    A Chief Lead is a Team Lead profile in KARAM. While in this profile I am managing a MARCOM team of 24 people divided into 2 wings Creative and Technical. My profile demands me to set road maps and milestones and define matrixes for the team. As Chief Lead I work on laying out a plan of action and allocating team members. I do closely work with the creative team to ensure the tone and communication is as per our plan.
  • Mallcom India Ltd.
    Manager Marcom
    Mallcom India Ltd. Feb 2016 - Jan 2019
    Kolkata Area, India
    As a Brand Communication Specialist for a leading Personal Protective Equipment (PPE) manufacturing brand, I spearheaded comprehensive marketing communication efforts spanning both digital and traditional channels. This encompassed crafting and executing cohesive strategies for online platforms, including social media, websites, and email marketing, as well as utilizing traditional channels such as print materials and events.In 2018, I initiated a successful brand revitalization project, which involved a thorough reevaluation and redesign of the brand's visual identity, messaging, and market positioning. This meticulous effort resulted in increased brand visibility, heightened customer engagement, and a significant surge in brand loyalty, attracting a new demographic and leading to notable market share growth.Collaborating closely with cross-functional teams including product development, sales, and customer service, I ensured our marketing efforts harmonized with overall business objectives and highlighted the unique value propositions of our PPE products. Staying attuned to industry dynamics, I proactively adapted strategies and messaging in response to evolving trends, regulatory shifts, and technological advancements in the dynamic PPE market.
  • Pedagoge
    Brand Manager
    Pedagoge Jul 2016 - Feb 2018
    Kolkata Area, India
  • Showoff Retail
    Marketing Ops Manager
    Showoff Retail Aug 2014 - Jan 2016
    Bengaluru Area, India
    As a Marketing and Operations Manager in an offline retail format, I specialized in orchestrating comprehensive marketing campaigns within specified budgets, ensuring optimal resource allocation. My strategic approach encompassed campaigns, with meticulous attention to foot traffic analysis for campaign effectiveness.I excelled in media outreach, proficiently crafting and refining press materials, including press releases, backgrounders, and fact sheets. This was complemented by a rigorous analysis of media coverage. My strategic acumen extended to timely placements of advertisements in newspapers, radio, and various media channels, maximizing brand reach and impact.Negotiating prime branding spaces in malls and organizing engaging activities were integral components of my brand visibility initiatives. I played a pivotal role in spearheading franchisee development, significantly expanding brand presence in key markets.Collaboration with digital marketing agencies led to strategic partnerships, resulting in impactful online campaigns. I further streamlined online representation through the development of succinct one-page websites. I adeptly managed social media campaigns, fostering audience engagement and growth.The execution of targeted Google Ads campaigns directed traffic and promoted exclusive offers on our online platforms.Employing cost-effective strategies, I elevated brand image and visibility, contributing to sustained market prominence. I conducted regular training sessions for the sales team, elevating product knowledge and customer engagement.A hallmark achievement was the pioneering establishment of online selling formats, culminating in pivotal partnerships with major e-commerce platforms. This initiative significantly bolstered revenue streamIn 2015, I designed and executed impactful hoarding campaigns, notably the HALF PRICE SALE in Bangalore, Mangalore, and Mysore, solidifying our brand presence.
  • Creative Factor Integrated Marketing Pvt. Ltd.
    Client Relationship Manager
    Creative Factor Integrated Marketing Pvt. Ltd. Nov 2011 - Jul 2014
    Bengaluru Area, India
    To be the servicing and relationship manager to the accounts assignedSchneider ElectricGladmindsAppleCRIZAL To meet the Marcom team and pitch new strategies.To be a marketing consultant to clients. To take care of the deadlines for the release of artwork and ensure positive feedback by the client on the same. Taking care of exhibitions and expos, Adding new accounts to the company’s profile, coordinating and briefing the creative team on jobs coming in, and making sure that the exact message is conveyed to them.
  • Ogilvy
    Client Servicing
    Ogilvy Feb 2011 - Nov 2011
    Bengaluru Area, India
    To go out and meet potential clients and take up projects of promotional and branding exercises, space selling, pitch for events and exhibitions, coordinating with creative and sales team, meet monthly targetsAssist in the development and implementation the company’s marketing strategy.Assist in the management and running of large scale events and branding activities. Creating and implementing marketing campaigns from end to end. Liaise with sales department to co-ordinate strategy. Creation of relevant marketing collateral for internal and external stakeholders . Prepared detailed reports and analytics of digital and traditional communications.
  • Indian Oil Petronas
    Marketing Trainee
    Indian Oil Petronas Aug 2010 - Jan 2011
    Pune Area, India
    To look for better ways of marketing our product, look into new marketing strategies make a complete report after doing research and give a presentation at the month end sales meet.

Sidhartha B. Education Details

Frequently Asked Questions about Sidhartha B.

What company does Sidhartha B. work for?

Sidhartha B. works for Jarsh Safety

What is Sidhartha B.'s role at the current company?

Sidhartha B.'s current role is Chief of Marketing and Product Innovation.

What schools did Sidhartha B. attend?

Sidhartha B. attended Indian Institute Of Management, Lucknow.

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