Client: Vedant Fashions Ltd + AO Smith Water ProductsBudgets: 24 Crores INR / Annual (E-Comm, FB, Google, Programmatic, OTT, Native, Innovative customcampaigns, Store Visits)Job Responsibilities:-• Research and study audiences and products to make a robust and efficient media strategy.• Keeping track and ensuring that business objectives of the Client is fulfilled along with media KPIs that are expected• Responsible for addressing client queries and actively… Show more Client: Vedant Fashions Ltd + AO Smith Water ProductsBudgets: 24 Crores INR / Annual (E-Comm, FB, Google, Programmatic, OTT, Native, Innovative customcampaigns, Store Visits)Job Responsibilities:-• Research and study audiences and products to make a robust and efficient media strategy.• Keeping track and ensuring that business objectives of the Client is fulfilled along with media KPIs that are expected• Responsible for addressing client queries and actively participating in strategic discussions in addition to performance analysis and post campaign evaluations • Identifying room for growth and improvement in existing business, striving for efficient utilization ofresources and media • Website traffic and heat map analysis through Google Analytics and customer behavior analysis usingDelve.AI and various other third-party tools Show less

Client: Reckitt & BenckiserJob Responsibilities:-- Manage a product portfolio of Reckitt India digitally- Implement innovative ideas on the digital channels for the brands based on the cohort analysis- Prepare analysis & reports of performance and key insights

Clients: iROCKERs (E-Commerce & Hospitality)Budgets: ~$30K / MonthConversion Value: 2M+ / MonthROAS: ~10XSelf Profile: Leading a team of developers, data analysts, market research/analysis, SEO and account executives/senior account executives and managers managing a list of e-commerce US-based clients trying to provide 10X ROAS.Achievements:-Built processes and systems for better efficiency of task managementCreated account health best practices, SOP’s… Show more Clients: iROCKERs (E-Commerce & Hospitality)Budgets: ~$30K / MonthConversion Value: 2M+ / MonthROAS: ~10XSelf Profile: Leading a team of developers, data analysts, market research/analysis, SEO and account executives/senior account executives and managers managing a list of e-commerce US-based clients trying to provide 10X ROAS.Achievements:-Built processes and systems for better efficiency of task managementCreated account health best practices, SOP’s and campaign optimization structure for scalabilityInnovated client-facing automated dashboards for macro account-level reporting Show less

Client: GSKBudgets: $50 Million / Annual (Google & Bing Search)Job Responsibilities:- Manage a portfolio of GSK & Pfizer products for NA region on Search Implement innovative ideas for the account such as beta featuresAchievements:- Effective optimizations skills and hacks to achieve 20% growth in traffic and 10% growth in Conversion in July - Aug' 2020.

Profile: Handling advertising accounts for Google's hardware products across continents NA, APAC & EMEA and through multiple advertising channels while leading a team of 10+ people. Job Responsibilities:- > Ensuring timely activation for campaigns and promotional setups are delivered for client. > Preparing Weekly, Monthly & Quarterly performance reports for client servicing teams. > Taking actions on the accounts to optimize performance of campaigns. >… Show more Profile: Handling advertising accounts for Google's hardware products across continents NA, APAC & EMEA and through multiple advertising channels while leading a team of 10+ people. Job Responsibilities:- > Ensuring timely activation for campaigns and promotional setups are delivered for client. > Preparing Weekly, Monthly & Quarterly performance reports for client servicing teams. > Taking actions on the accounts to optimize performance of campaigns. > Taking brief from client servicing teams for new product or promotion activation for/in a quarter.> Innovating quicker ways to perform tasks at scale. > Debriefing the team to deliver the ask from client in a timely fashion. Coaching & mentoring team members to setup campaigns, ads & extensions at scale across accounts and markets. > Pitching new ideas to client servicing & planning teams for new product launches in upcoming quarters.> Managing team members and ensuring motivation is constant. Projects:-1. Launching Pixel 4 & 4 XL in 12 Markets in EMEA across platforms successfully. 2. Driving ROI (Return On Investment) by 50% for Google Store as an E- Commerce website for selling Google's hardware products in APAC and EMEA through QoQ/MoM analysis and optimization suggestions. 3. Successfully handling and optimizing Pixel accounts for EMEA to achieve ROI goals for the client across markets. 4. Presenting insights and recommendations to Client Servicing and Planning teams on a weekly/Bi-Weekly basis. Show less

Job Responsibilities:-Consulted 500+ LCS (Large Customer Segment) clients as a vendor to Google.Achievements:-Achieved 90% account optimization score with 99% customer satisfaction rate.Promoted as an Operations Lead.

Self Profile: Journey in Digital advertising starts here as a consultant to SMB's across the globe as a vendor to Google.Job Responsibilities:-Consulted 10,000+ SMB's with 98.5%+ client satisfaction rate and account growth rate of 80% in ROAS, CPA & optimization score.Achievements:-Promoted to a process specialist leading a team and training new hires in an auxiliary role.