Housejoy is India's leading home services company providing a range of services such as Plumbing, Electrical, Beauty, Laundry and many others. The company secured its series B funding from some of the leading venture capital firms- Matrix partners, Vertex ventures, Qualcomm, Ru-Net technology partners and Amazon.com. -Built the Home repairs, cleaning, laundry and fitness services for the company from scratch. Was the P&L owner for all categories - Managed the demand and supply for all categories across 11 cities. Handled sourcing, training and creation of SOP for each service. - Forged B2B alliances with hardware companies to ensure predictable and profitable growth.- Partnered with companies, enabling them to outsource installation and repairs to Housejoy- Looked into demand generation via BTL/ATL activities in each cities. Overlooked the creatives and direction of each campaign. - Devised quality metrics for service providers to adhere to during service executions. Improved service quality metrics to above 4.2 across all categories- Trusted with the creation and execution of new business through tie up with apartments in the city. - The initiative lead to a dramatic increase in revenue and creation of hyper local demand in the city

Bookadda.com is an e commerce company selling books, education material/content and products for the children segment. The company is one of India's leading education portal focused on becoming a One Stop Shop for students to gain access to education material and digital content. The company has 3 sites under management. Bookadda.com: Has over 14 million titles ranging from fiction to literature ; Management to self help. Acadzone.com: A platform selling education books and examination content for schools and colleges. KoolSkool: Selling products from education to toys targeted at the children segment aged 3-16 years1. Launched the Campus Ambassador Program which is a referral program for students to their friends on college compuses about acadzone.com and earn commission on sale using a unique code given to them. Through innovative and creative marketing campaigns the program generated a surge in enrollments and sales for the company.2. Entrusted with the launch and marketing of the online business. We started selling online tests and courses for both competitive examinations and college level courses. Sales rose by 300% with no marketing spends.3. Product manager for koolskool.com. Koolskool.com was a company we acquired in October, 2013. The site was focused on selling toys, sports and education products targeted at the children segment.4. Supervised operation functions and helped improve on time delivery of orders shipped from Bangalore.5. In charge of the company's foray into B2B sales in schools. A new initiative by the company tap into the annual book sale to students and also look into secondary sales through our site (www.koolskool.com) for the rest of the year.

Opened new channels of business by expanding into the Apartment market. Closed 3 deals worth an estimated 4 crore. • Set up a “3 hour service promise”, thereby ensuring all customers’ machinery were serviced and operational within 3 hours, down from 8 hours earlier.• Started operations in Tier 2 cities-Mysore and Dharwad, where business now stands at 2 crore.• Devised a Go to Market strategy for the company to expand into the apartment and hotel market. Strategy involved tweaking product assortments and pricing to adapt to these markets.• Negotiated with clients; to get new business and suggest upgrades to new products.

• Selected by management to help set up the company’s first distribution center in Bangalore. The center serviced more than 50 stores across the city.• Interacted with over 132 vendors and oversaw delivery of over 15 crores a month of stock. Ensured prompt payment, supplies and services to franchisee and company owned stores.• Negotiated and signed vendor agreements with 28 companies. New agreements increased margins by an average of 2% across categories.• Increased in store promotional display income and starter promotions for all new vendors which in turn increased vendor promotional income from Rs. 20,000 to over Rs. 250,000 per month. • Worked on SAP software and supervised its integration into stores.• Revamped the product assortment for stores in Bangalore, bringing in 32 new vendors, leading to new products and a strong USP for our stores. Received great reviews from top management and received the “Employee of the Month” for the activity