Sidharth Macherla Email & Phone Number

Auckland, Nz

New Zealand

I am an independent consultant. Here are the projects that I have delivered successfully.- Migrated on-premise Machine Learning models to Azure- Generated synthetic data for a startup that needed fake data for their product prototype.- Built reporting suite for executive team for insights into their business- Currently working on building productized servicesHere are the projects that I enjoyed delivering to the data science community.- Author and… Show more I am an independent consultant. Here are the projects that I have delivered successfully.- Migrated on-premise Machine Learning models to Azure- Generated synthetic data for a startup that needed fake data for their product prototype.- Built reporting suite for executive team for insights into their business- Currently working on building productized servicesHere are the projects that I enjoyed delivering to the data science community.- Author and maintainer of SaaS product for generating synthetic tabular data called Uncovr. (https://foyi.developer.azure-api.net/)- Author and maintainer of open source synthetic data generator Conjurer with more than 23K installations.(https://www.foyi.co.nz/posts/documentation/documentationconjurer/)- Author and maintainer of multiple python packages (https://pypi.org/user/SidharthMacherla/)- Contributed to multiple Natural Language Processing problems on Stackoverflow. (https://stackoverflow.com/users/7762036/sidharthmacherla)- Built a custom visual for Power BI using R. (https://community.fabric.microsoft.com/t5/R-Script-Showcase/Topic-and-Sentiment-Analysis-Chart/td-p/1316618) Show less

Auckland, New Zealand

- Supported presales teams in proof of concepts for more than 20 clients.- Provided technical support to building a predictive model for student pass rates for an education institution. This support enabled the strategy team to propose tutor intervention for students with low propensity to complete the course.- Built a machine learning pipeline to enable marketing analytics based proprietary product for a retail client.- Supported reporting suite migration from… Show more - Supported presales teams in proof of concepts for more than 20 clients.- Provided technical support to building a predictive model for student pass rates for an education institution. This support enabled the strategy team to propose tutor intervention for students with low propensity to complete the course.- Built a machine learning pipeline to enable marketing analytics based proprietary product for a retail client.- Supported reporting suite migration from on-premise to cloud transition for a logistics client. This helped them to maintain existing reports on-premise while building new ones on the cloud. Show less

Karnataka, India

- Maintained a maketing lead generation model for a gaming client. This enabled the marketing team to generate qualified leads for offering free chips to players with high propensity to play at tables with higher minimum bet.- Supported director of data science and strategy with presales support. This enabled in getting 2 new projects signed off.- Managed a team of 3 analysts to support the above operations.

Karnataka, India

- Responsible for training and maintaining a theme and sentiment analysis model.- Worked with inside sales teams to deploy Natural Language Processing automations for 21 clients.- Hired a 3 member team to maintain the operations of the above work.

Telangana, India

- Supported social media director to measure the impact of digital marketing campaigns on the sales conversions. This enabled data driven backing of social media budget.- Translated free text customer verbatim into a measurable metric. This enabled marketing communication teams in identifying relevant messaging in their campaigns. The free text was sourced from multiple channels such as call center recordings, Twitter comments, customer complaints, emails to sales team.-… Show more - Supported social media director to measure the impact of digital marketing campaigns on the sales conversions. This enabled data driven backing of social media budget.- Translated free text customer verbatim into a measurable metric. This enabled marketing communication teams in identifying relevant messaging in their campaigns. The free text was sourced from multiple channels such as call center recordings, Twitter comments, customer complaints, emails to sales team.- Managed a 2 member analyst team to maintain existing predictive models for North America and Europe marketing teams . Show less

Karnataka, India

As part of Cerrid Solutions, my role was to support a Seattle based solo founder with everything from pre-sales, project management, predictive modelling, reporting, analysis & hiring. This enabled the founder to focus on strategy and sales. The startup I supported grew into a 300+ consultants over the last decade.

Karnataka, India

- Hired a 7 member reporting and analysis team to rebuild ~120 reports in 4 months for an insurance client and improved the timeliness of 90% of high priority reports from 53% to 92%. - Provided advisory service to other reporting teams on hiring and managing report migration projects.- Mentored team members with 2 of the 7 members getting promoted to advanced analytics analysts in less than 1 year of them getting hired.

Telangana, India

Started as an inbound customer service representative and moved into analytics role helping marketing teams to evaluate campaign performance and identify leads for Xsell and Upsell.

Post Graduate Certificate In Computer And Information Sciences, 7.25

Course Work: Neuroinformatics, Video & Image processing, Text Mining, Research Methods

Bachelor Of Science

Course Work: Computer Applications, Bio-Chemistry & Chemistry