Sidharth Mahajan Email & Phone Number

Gurugram, Hr, In

Herzogenaurach, Bavaria, De

Part of EM Digital Analytics team acting as the web analytics lead with a goal to provide the consumers with the best website experience by generating data-driven insights.

Herzogenaurach, Bavaria, De

Gurgaon, Haryana, In

1. Act as channel owner for prospecting marketing at Shopclues. Manages a monthly budget of ~1cr. Reduced CPA for prospecting marketing by 50%. 2. Defined and Monitored all the Key Metrics which were to be chased and maintained for full paced Growth of Digital Prospecting Channel3. Focuses on funnel metrics, channel optimization & website real estate usage. Improved conversion by ~150 basis points.4. Working with Analytics team, took complete responsibility of Reporting and Monitoring Marketing KBMs5. Responsible for creation of Easy to Understand Dashboards using Adobe Analytics and Report Builder for the Stakeholders6. Optimize spend on multiple marketing channels. Improved overall LTV by 20% at same overall CAC7. Set up automated reports for regular traffic and search data through Omniture for Shopclues.8. Single Point of Contact for all the Ad hoc Data Analysis and Requests related to Adobe Analytics and Marketing Metrics9. Served as the SPOC for GM (General Merchandising) cluster viz. Kids & Toys, Beauty & Perfumes, Books & Daily Needs, Automotive and Sports & Health categories. Closely monitored sales and profitability KPIs

Gurugram (Gurgaon), Haryana, In

1. Provided analytics support to fashion category’s visual merchandising teams for maximizing banners’ click-through rate & overall conversion for categories and minimizing bounce rate for landing pages2. Analysed user behavior basis conversion funnel & and customer filter usage date3. Analysed the top-selling products across all the regions on searches query level and filter-subcategory combinations 4. Segmented 2 million fashion products based on their discount sensitivity and discount elasticity; Identified area of opportunity to accelerate GMV, control inefficient burn & achieve strategic objectives like improving cart size, AOV, etc5. Promoted to Sr. Business Analyst from Associate Business Analyst in 8 months

TradingRats is India’s FIRST academy to acquaint potential investors to the method of Technical Analysis. Technical analysis in simplest form is the use of past information on security prices to predict future security prices often by using charts to reveal patterns in prices. Using charts, technical analysts seek to identify price patterns and market trends in financial markets and attempt to exploit those patterns.

New Delhi, In

Project titled: Influence of testing parameters on LPG stove performance under different conditions.

Bachelor Of Technology (B.Tech.), Mechanical Engineering

Education record