Sidharth Menon Email & Phone Number

Bengaluru, Ka, In

Kanagawa, Japan

Client Account Management: Expertly manage multiple client accounts, optimizing key performance indicators (KPIs) and delivering customized marketing solutions that align with specific client objectives.Market Research: Conduct comprehensive market research and present data in actionable formats to inform client decision-making.Social Media Strategy: Develop and implement monthly social media calendars across various platforms, ensuring consistent, engaging content that drives user engagement.Search Engine Optimization: Enhance web content by adhering to SEO best practices and resolving design flaws in marketing creatives to boost visibility and performance.Content Strategy: Devise strategic content plans and generate compelling blog topics, significantly increasing user engagement and organic traffic.SEM and PPC Campaigns: Execute targeted search engine marketing (SEM) and pay-per-click (PPC) campaigns to achieve client goals and maximize return on investment (ROI).Data Reporting: Create detailed reports and analytics dashboards, leveraging data visualization to support strategic decision-making.Web Scraping and Data Processing: Utilize advanced web scraping tools to gather and process valuable information, aiding in market analysis and strategy formulation.Customer Journey Analysis: Analyze customer journeys on e-commerce websites, developing optimization frameworks that enhance user experience and increase conversion rates.AI-Powered Pipelines: Develop AI-powered pipelines in Google Sheets for seamless translation of marketing content into multiple languages, increasing operational efficiency.Data Feed Management: Manage data feeds for regular updates on Google Dynamic Ads, Google Merchant Center, Meta Business Center, and other shopping platforms, ensuring accurate and timely product information.

India

Team Leadership: Led a team of three to execute successful promotional campaigns, ensuring effective coordination and goal achievement.Market Analysis: Conducted in-depth market trend analysis to develop marketing strategies that align with industry shifts and consumer behavior.Customer Engagement: Achieved an 825% increase in organic traffic for the startup Ikiru through targeted marketing efforts and enhanced user experience.Social Media Management: Oversaw social media marketing activities, creating monthly content calendars to maintain consistent and engaging communication.ROI Growth: Maximized return on investment (ROI) through innovative marketing activities, optimizing budget efficiency and driving significant growth.Email Marketing: Planned and implemented effective email drip marketing campaigns to nurture leads and drive conversions.Marketing Automation: Established marketing automation pipelines to streamline processes and increase operational efficiency.Influencer Collaboration: Identified and partnered with influencers and bloggers to enhance brand awareness and reach new audiences.Performance Reporting: Provided regular weekly and monthly marketing reports to founders, offering insights and updates on campaign performance.

Bengaluru, Karnataka, India

YouTube Marketing Operations: Managed basic YouTube marketing operations for multiple channels, ensuring optimal performance and audience engagement.Channel Ownership: Took complete ownership of individual YouTube channels across various categories, overseeing all aspects of channel management.Thumbnail Design: Designed and uploaded visually appealing thumbnails for all educational videos, enhancing click-through rates and viewer retention.SEO Tracking: Maintained and tracked SEO scores for every video, implementing strategies to improve visibility and search ranking.Performance Audits: Conducted daily audits of channel performance, identifying areas for improvement and reporting findings to the manager.Content Quality Assurance: Ensured overall channel sanitation and content quality standards, maintaining a consistent and professional brand image.Process Automation: Drove process automation using UiPath, collaborating with multiple teams to set up bots and streamline workflows.

Bengaluru, Karnataka, India

Digital Marketing Strategy: Oversaw the entire digital marketing strategy for the e-commerce grocery delivery platform, TheFreshFactor, ensuring cohesive and effective marketing efforts.E-commerce Platform Design: Designed the e-commerce platform and regularly updated product details to ensure accurate and appealing product listings.Dynamic Pricing Management: Managed the dynamic pricing of items for sale on the website, optimizing pricing strategies to maximize sales and profitability.Social Media Promotions: Handled promotions across all social media platforms, creating engaging content and campaigns to drive traffic and increase brand visibility.

Bengaluru, Karnataka, India

Website Development: Developed a new website to enhance the company's online presence, improving user experience and visibility.Website Updates: Regularly updated the website with the latest project details, ensuring content was current and relevant.Content Curation: Curated content for the website blog and off-page articles to boost SEO, driving organic traffic and improving search rankings.Social Media Management: Created social media profiles and devised content calendars, ensuring consistent and strategic posting across all channels.Profile Optimization: Optimized social media profiles and managed posts across all channels, enhancing engagement and brand visibility.Email Setup: Set up organization-level email IDs for all employees using the company domain, ensuring professional communication.Email Newsletters: Composed monthly email newsletters for customers and employees, keeping them informed and engaged with the latest updates.Creative Direction: Directed the videography team to acquire creatives for marketing activities, ensuring high-quality visual content.Brand Consistency: Worked closely with the CEO to ensure brand persona consistency across all communications, maintaining a unified brand image.Graphic Design: Designed posters, visiting cards, pamphlets, flyers, promotional emails, and banners, supporting various promotional campaigns.Trend Research: Researched the latest growth hacking trends and attended digital marketing conventions to stay updated and innovative.Progress Reporting: Reported regularly to the CEO with daily progress reports, keeping leadership informed of ongoing activities and results.

Cochin

Learned basic SEO & content writing skills. Fostered a sense of working in an environment with employees from various departments and learned the work ethics.