Jade Kite is an AI-enhanced qualitative insights agency. We partner with the best and most reliable providers of Emotive AI to make our research faster, our insights deeper, and our recommendations more impactful.

— Qualitative research and client workshops in 12 markets— Leadership and sponsorship of projects with $100k-$350k individual value— Ground-up brand creation for the global market, including entirely new categories— Portfolio architecture definition and other pure-consultancy work— Business development through management of content creation, client development and new business— Line management and mentoring responsibilities

— Project-by-project creation of methodologies using emerging technologies (data science, social mining, wearables, speech recognition, video mirroring, quantitative observation…)— Most profitable project of the year on volume (£350k) and margin (55%)— Established a functional research and innovation department from a production/ethnography hybrid, with strong focus on internal and external innovation: product development, services and organisation, B2B structures, communication formats, apps, branding. — Client growth through close relationship from brief to project follow-up across a variety of industries (energy, automotive, FMCG, policy, media, DIY, property, training, hospitality, tourism…)— Business development, PR, and profile building through award submissions and conference presentations (MRS, AQR, ESOMAR, QUAL360)— Line management and career development

— Co-founded a tech-based market research startup relying on a combination of machine learning and distributed, itemised analysis workforce— Responsible for new business development, including identification of client needs, proposals writing, and client growth; presentation of strategic recommendations for multi-billion global brands— Created and implemented an entirely new research method involving wearable technology and never-before-done distributed video indexing mixing quantitative strength with qualitative depth— Built the agency’s brand identity from scratch: values, logo, a change of name, visual identity, etc to express innovation and expertise at every touchpoint— Day-to-day team management in a constantly evolving environment, project management and fieldwork supervision with up to 10 simultaneous markets per project

— Management of Research and Innovation projects from brief to final delivery. Design, set up, management, writing, presentation, with teams of 5 researchers or more— Personal focus on innovative tech based solutions to accelerate the research process using either data from primary research, or pre-existing client data— Client growth and relationship building; Solo projects totalling £400k in 2013— Presentation of findings in a formats including art creative workshops, installations, music videos, conferences and more to global C-suite clients— Over 1.200 hours of moderation in both French and English, in 14 different countries (out of 24 in which attended and managed fieldwork) in Europe, Africa and Asia

— In charge of tech migration, overseeing the development team to ensure clear communication with CEO and generate brief, proposal, and delivery in record time. — Created the first market research organisation in the country. Delivering in-house quant censuses of marketplace (over 3.000 retailers), brand audits, comms development, media purchasing.