• Managing & coordinating around 4000+ avg monthly Microsoft marketing projects using Microsoft’s project management tool MASH on Dynamics 365.• Events – In person, Webinars and Gated content• Email – Drive demand generation on SFMC/AEM and Lead Nurturing on Adobe Marketo• Data – Audience segmentation for campaigns • Digital – Website development, Digital Asset Upload • Currently managing marketing operations for – Microsoft Canada, USA and LATAM with 7 project managers in the team.• Providing strategic marketing communication, implementation, and support for all Microsoft products like Azure, Dynamics, Office 365, M365, D365, Teams, AI, Security etc. • Driving operational cadence, including weekly/biweekly/monthly meetings, Monthly business review with key MS stakeholders. • Working as a consulting partner to the Microsoft stakeholders and marketing managers to manage projects deadlines and prioritizations.• Review business performance, including campaign effectiveness and operational pipeline contribution.• Driving cross-functional process improvement and providing key inputs for internal tools development to enhance user experience, efficiency and other important features using competitive analysis.• Managing resource utilization to ensure ongoing operations of the teams within established budget, productivity, and efficiency standards.

> Managed Google's global marketing operations on Google's home page and other products pages like Maps, Gmail, Sheets, Slides, Drive, Photos etc for all countries.> Created engaging marketing strategies to increase Google's brand love among audiences around the world, new product launches, brand support for various events and campaigns for security & trust.> Evaluate effectiveness of the global campaigns and share it with various stakeholders including product marketing managers and top executives of Google.> Managed day to day marketing activities like campaign planning, implementation, A/B testing, performance overview and optimization.> Major contributor in short term and long term process improvement initiatives making it more streamlined, robust and efficient.> Provided key inputs for internal tools development to enhance user experience, efficient and other important features using competitive analysis.> Worked closely with Google Product Marketing Managers across the globe to develop various marketing strategies, creating effective target sets of audience to run Google's brand, products and security campaigns globally.

> Managed digital marketing brand campaigns including creative development, website refreshes and landing page development, newsletter marketing, content marketing.> Managed team of graphic designer, SEO, Adwords & Analytics, Email and content writers.> Created engaging social media strategies and execution plans that cultivated audiences, increased web presence and enhanced brand awareness> Researched competitive landscape to determine how to create a differentiated product within the marketplace.> Monitored the success of Social Media Campaigns through media analytics, KPIs, and dashboards> Evaluating the effectiveness of marketing programs, provided market analysis and competitors insights to senior management using benchmarking tools like SEMRush, Similar web etc.> Handled day-to- day Search Engine Marketing (SEM) activities including campaign planning, implementation, budget management, performance review, and optimization of paid search campaigns> Reporting of campaigns with in-depth analysis on performance of keywords, ad copies, bounce rates, etc. > Formulated digital strategy for delivering best ROI for campaigns on various result oriented matrices of cost per click> Developed of short and long-term strategic plans including annual business plans, media, promotion and innovation pipeline strategy with P&L and budget responsibility> Developed and maintained a content marketing strategy and content handling of Art Widget on NDTV.com website.> Utilizing affiliate network to increase marketing promotions reach.> Worked closely with product development team for the development of custom marketing automation engine to retarget potential customers/visitors by sending them web push notifications, emails, pop ups and improve there personalize browsing experience.> Provided key inputs to product development to enhance user experience, landing page experience and other important features using competitive analysis.

Key Responsibility Areas:> Develop digital marketing roadmaps to help define a series of initiatives which will help achieve the key business goals of the company> Managing team of graphic designer, SEO, Adwords & Analytics, Email and content writers.> Design, build and maintain our social media presence> Measure and report performance of all digital marketing campaigns, and assess against goals (ROIand KPIs)> Identify trends and insights, and optimize spend and performance based on the insights> Utilize strong analytical ability to evaluate end-to- end customer experience across multiplechannels and customer touch points.> Mobile application promotions using Google Universal app campaigns and other affiliate partnersfor App downloads.> Worked on Mobile optimized campaigns using Google admob and other affiliate partners as part ofthe conversions strategy> Worked on traffic driven campaigns by creating content promotion strategy utilizing platforms likeTaboola and Outbrain.> Used marketing automation engine (Intercom) to retarget potential customers in targeted funnelsby sending them automated and manual app push notifications and e-mailers.

Key Responsibility Areas> Perform daily account management and of pay per click accounts on Google AdWords for a varietyof clients.> Assist in the maintenance and monitoring of keyword bids, account daily and monthly budget caps,impression share, quality score and other important account metrics.> Attended Review meetings for existing clients' campaigns.> Assist in the management of Display network placement lists on AdWords and through othercontextual advertising platforms.> Provide recommendations and execute strategies for keyword opportunities, campaign structuring,targeting, display network, and other facets of paid search in accordance with client goals.> Generate weekly and monthly client reporting for all major metrics, goals tracking, revenuetracking, and other paid search initiatives.> Keep pace with search engine and PPC industry trends and developments.> Monitor and administer web analytics dashboards, reports and key reporting tools, and point outkey areas of importance in accordance client goals.> Monitor and evaluate search results and search performance across the major search channels.> Communication to team and management on project development, timelines, and results.> Work closely with the other team members to meet client goals.

Working as a Web & Graphics Designer