Ginni Suri is a National Award-Winning Studio Potter based out of Delhi. I have created multiple new revenue streams for the Art Studio in the last year. My responsibilities involve owning the end-to-end Digital Sales Cycle, New Product Development, B2B partnerships, managing production cycle and E-commerce Operations. Below are the major highlights of my stint here◘ Set up B2B partnerships with organized retailers like FAB India, Reliance Retail, Jaypore.com etc for hand crafted tableware◘ Started Ceramics Jewelry business unit from the scratch supplying to various fashion brands in IndiaInstituted a learning centre within the studio to conduct pottery classes. Involved in course design, promotions and enrolment◘ Manage the Digital Marketing of the Studio including Search and Social. Recruited a team to manage these operations◘ Setup the eCommerce operations for the brand including setting up the Web infrastructure and Backend/Logistic Operations. Hired and trained resources to handover the operations to them

Business Development and Strategic Partnerships at VinBox MartechVinbox Martech leverages Telco user insights to run segmented campaigns over multiple channels including SMS, WhatsApp, OBD, Email, social media etc. Consulted to pivot the business proposition from “promotion capacity provider” to “Performance marketing agency” Validated the “pivot” by hunting for new accounts for “Performance Marketing” generating a business of 50K USD with 3 campaigns. Mentored the Sales Team for the new pivot.

Driving Strategic Partnerships at the COO's office at the Times Internet Group, India's Largest Digital Products Company. ◘ Mobile Connect with GSMA : Drove the initiative with Airtel, Idea and Vodafone via GSMA. The project enabled TIL to unify the profile of its users across different properties and platforms (irrespective of the user logging into the platforms). One can consider it as a perpetual super cookie. This enabled TIL to identify repeat users across TOI, ET and more such platforms also users across app and mobile web. This initiative has the potential of increasing the efficiencies, reducing inventory spillage and consequently increasing the eCPM for the entire organisation.◘ Data Partnership with major eCommerce Player: Worked on Data Partnership with a major eCommerce player to get access to demographic and usage profile of users and leverage the same knowledge to target the users on TIL network. The deal has a potential to increase the revenues of the TIL by over 25%. The agreement is still being worked upon.

Driving Business Development and Partnership Opportunities for Times Internet Limited across the Telco Ecosystem.◘ Strategic Tie-up with Airtel TV, Airtel’s OTT app for an app-in-app integration of BrainBaazi, TIL’s app on live interactive streaming trivia. Lead the efforts from TILs side in this engagement, working out the consumer proposition with Airtel and finalised the terms of engagement in terms of co-branding, scope of work, integration and launch timelines. The contract and commercial closure was driven by me as well.◘ Data Enrichment with Telcos: Lead the initiative around Data Enrichment of TIL’s user data using the Telcos’ knowledge of their own user base. Worked out the commercial model to enable TIL campaign targeting leveraging the data insights from one of the Telco. This led to better targeting and increased eCPM on TIL inventory.

I was driving sales for Cognicor, an Enterprise Level Platform whose core foundations are based on Artficial Intelligence, Machine Learning and Natural Language Processing.Cognicor, with 6 patents pending in the US, is helping organizations drive efficiencies and save cost by provindin them assistance on customer facing chat BOTS and driving efficiencies on the backend procesess by the help of its Cognitive Platform.

Founding member responsible for executive functions and business growth of the organisation. Established two different revenue streams in the company , first from mobile content monetisation (Value Added Services) and second from IT Services◘ Responsible for growing the company to a size of 40 people and INR 60 Million of top-line with INR 10 Million bottom-line◘ Responsible for executive control of all functions including Sales, Operations, Finance and HR◘ Directly responsible for managing the sales funnel of the organisation and Strategic Corporate Alliances◘ Strategic Alliances with Telcos, Digital Agencies, Content Providers, System Integrators, IT Services and Product Companies

Responsible for national P2A SMS and USSD revenues at Aircel.360 degree product management including introducing new products, product enhancement and ensure a healthy revenue stream and achieve specified penetration levels.

Product Manager for Entire Data Services.Responsibilities include managing WAP revenues, GPRS revenues plus Pocket Internet Cards(GPRS from retail outlets)◘ Conceptualised and Launched Pocket Internet, the first truly unlimited prepaid data pack in Indian Telecom ecosystem and an anchor offering for Aircel for more than a decade.◘ Drove the revenues of the rich content portal at Aircel with the interplay of content, technology and promotions.◘ Drove the mobile content ecosystem, including videos, gaming, wallpapers etc◘ Identified the gaps in the current content offering and launched services to plug those gaps by identifying potential partners.◘ Responsible for smooth integration, launch and operations of products, managing stakeholders like Aircel Branding, Marketing Activations, IT, Networks, Legal, Commercial, Regulatory as well as Business Partners.

I was a part of the testing practice within the Retail and Hospitality vertical at Cognizant. Client : Cendant Hotels ◘ Prepared Functional Test Plan and test cases for Web Applications◘ Automated testing of Web applications using Automation tools like Winrunner ◘ Crafted Testing Strategy for Load and Stress testing the Web applications◘ Lead teams and mentored employees during project execution◘ Awarded the Star of the Quarter for July to September 2004, for Testing Services, CTS Kolkata.

Client: HitachiProfile: Java development (J2EE)◘ Part of team delivering solution for an Online Order Tacking System to Hitachi. ◘ Prepared Functional Specifications and Web Page Designs according to client requirements◘ Developed web pages according to specifications using JSP, Servlets and client side scripting.