Sidnee Schaefer Email & Phone Number

Las Vegas, NV, US

Las Vegas, US

Schaefer is a boutique research and marketing firm that helps Specialty Food & Beverage companies grow and reach their DTC growth goals by providing in-depth research, marketing planning, and detailed GTM playbooks.YOU MIGHT NEED US IF:👉 You can’t afford for your GTM approach to flop when you’re launching a new initiative👉 You want to reach a new, untapped.

St Louis, Missouri, US

• Led the creation of full-funnel digital strategies and experiences, which define how clients use digital, offline, and social channels to reach their business goals. Hired, developed and mentored digital team members.
• Led digital team in driving more effective multi-channel client campaigns through optimization of paid and organic channels as well as web properties (Google Ads, Facebook Ads, CRO, A/B Testing, SEO etc.)
• Worked with brand management, creative, and other agency teams to create integrated marketing campaigns, touch points (ex. websites), and communication strategies.
• Researched and vetted new tools/software to exceed client expectations and create strategic solutions.
• Formed partnerships with software/tool vendors to reinforce agency expertise and improve automation. Works to negotiate contracts and conditions of partnerships.

Las Vegas, Nevada, US

Leads Zappos Insights marketing. Responsible for the plan, direction, and management of marketing strategies and campaigns across the customer lifecycle for all products.- Works closely with sales to create demand generation strategies for increased lead volume and improve lead to sale conversion rate.- Manages, tracks, measures the effectiveness of.

Bentonville, AR, US

• Responsible for developing targeted marketing, communication, and measurement strategies, across web and mobile, to meet client business KPIs and ensure client success.
• Develops strategic product marketing, communication, and measurement plans for Fortune 500 clients. Plans include user lifecycle strategies to simplify user onboarding, improve retention, foster engagement, and measure.
• Created product adoption function and integrated key deliverables into every new product.
• Consults and trains clients to execute strategic marketing and communication plans to ensure the best chance for success.
• Conducts user tests, user interviews, and quantitative research with UX team during prototype, build, and post-launch phases to improve user experience and user adoption.

Bentonville, AR, US

Responsible for creating digital marketing and business strategies based on client's needs and KPIs, including SEM, PPC, conversion rate optimization (CRO), lead generation and analytics tracking/implementation across web and mobile.- Managed School of Rock Adwords account and landing pages for 160+ school locations and Franchise. Management resulted in a.

Everett, WA, US

• Responsible for the coordination and execution of marketing campaigns and materials for new and existing products as well as the optimization of Amprobe.com to enhance site visibility and visitor engagement
• Collaborates with internal stakeholders to create content (digital media and print), track projects and push launch communications through the channel for new product introductions (NPI).
• Creates Amazon A+ content for top products with in-depth product information, such as how-to’s and detailed features/specs, to increase sales and review volume.
• Provides analysis and recommendations using product sales and bookings data for Amazon and relevant distributors
• Coordinates with SEO vendor to optimize Amprobe.com with new product content and meta content to increase organic traffic and visibility.
• Led Amprobe brand refresh of digital and print assets including emails, data sheets and social media properties.

Baltimore, Maryland, US

• Responsible for the execution of client programs/campaigns through ongoing management, optimization, and reporting as well as strategy formulation based on client's needs and KPIs
• Community management for Why Microsoft Twitter account of more than 90,000 followers.
• Created audience profiles through community of interest research for Microsoft - Cloud OS brand with campaign recommendations based on audience engagement habits, needs, and pain points.
• Created weekly and monthly analytics insights reports, including content creation and social optimization recommendations, for American Career College
• Account support/coordination of various campaigns and projects for Microsoft Cloud OS
• Sysomos topic definitions and query/tag set-up for Microsoft Cloud OS Sysomos account

Santa Clara, California, US

• Responsible for social media monitoring, analytics, and reporting for developer communities and editing/management of monthly developer newsletter
• Created new social media strategy and best practices for related Facebook and Twitter accounts to increase engagement and fan growth.
• Managed logistics and edited content from domestic and international teams for monthly developer newsletter released to a list of 200,000 subscribers in four different languages.
• Created weekly, monthly, and quarterly social media monitoring/analytics reports for developer communities and events through metrics obtained using Sysomos and Sprinklr social media tools.
• Coordinated keyword, query, and tag configuration in Sysomos for domestic and international teams to enhance accuracy of reporting.

Las Vegas, Nevada, US

• Responsible for completing tasks set forth by Brand Partnerships, Public Relations, and Marketing Partnerships teams
• Assisted Brand Partnerships with site placements to increase individual brand sales
• Captured monthly impressions through Google analytics for brand partnership related landing pages.
• Created a comprehensive presentation for both online marketing and brand marketing teams.
• Constructed a visually appealing, informational PowerPoint presentation used for training/onboarding.

• Responsible for entering complaints into the ORACLE system in addition to preparing cases for the DA’s office
• Helped establish a faster and more productive way of preparing cases for the District Attorney’s office through new organizational methods.
• Developed a more functional data entry system allowing for multiple case inputs into the ORACLE system software.
• Created a system to expedite complaints, which had become impacted due to nonperformance of past employees.

Master Of Business Administration - Mba, Marketing

Other; "Disruptive Strategy With Clayton Christensen"

Bachelor Of Science - Bs, Marketing