Sidnee Schaefer Email and Phone Number
Sidnee Schaefer work email
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Sidnee Schaefer personal email
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Sidnee Schaefer phone numbers
I'm founder and CEO of Schaefer. I received my MBA from Willamette University and worked in startups, Fortune 500 companies, and agencies in different marketing roles. Although I developed my passion for digital marketing from my experience, it was my family that inspired me to start my own business. Descending from two generations of entrepreneurs, I felt the pull to follow the same path. In 2019, I started Schaefer.The Schaefer team's expertise lies in combining innovative marketing initiatives with market research—including both digital and traditional media channels to drive market impact and expansion. Our marketing approach is holistic, recognizing the intricate relationships between the marketing funnel, sales, operations, and finance as key drivers of exponential growth. I believe that while a robust strategy is critical for success, a touch of luck plays its part in the unpredictable world of business and marketing.I have worked for and with companies like Zappos, Intel, Toll Brothers, Walmart, Sam’s Club, Virgin Hotels, School of Rock, Handled, Klogs, Mathnasium, Stampede, and Hubble Contacts.
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Founder & PartnerSchaefer May 2019 - PresentLas Vegas, UsSchaefer is a boutique research and marketing firm that helps Specialty Food & Beverage companies grow and reach their DTC growth goals by providing in-depth research, marketing planning, and detailed GTM playbooks.YOU MIGHT NEED US IF:👉 You can’t afford for your GTM approach to flop when you’re launching a new initiative👉 You want to reach a new, untapped customer segment with an existing product👉 You’re expanding and entering a new geographic market with an existing product👉 You’re looking to develop and/or market a new product to an existing customer segment👉 You’re unsure if a market exists for a potentially new yet-to-be-developed product👉 You’re unsure (or unconvinced) where your highest potential growth opportunities lieWHY SCHAEFER:✨ A TEAM - Only senior-level talent. No bait and switch.✨ Schaefer maintains a 98% client retention rate✨ Top U.S. Market Research Company (2024, Clutch)✨ Top Marketing Strategy company (2024, Clutch
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Co-FounderSwipify.Ai Mar 2024 - Present -
Director Of Digital StrategyUpbrand Apr 2018 - Dec 2019St Louis, Missouri, UsLed the creation of full-funnel digital strategies and experiences, which define how clients use digital, offline, and social channels to reach their business goals. Hired, developed and mentored digital team members.• Led digital team in driving more effective multi-channel client campaigns through optimization of paid and organic channels as well as web properties (Google Ads, Facebook Ads, CRO, A/B Testing, SEO etc.)• Worked with brand management, creative, and other agency teams to create integrated marketing campaigns, touch points (ex. websites), and communication strategies.• Researched and vetted new tools/software to exceed client expectations and create strategic solutions.• Formed partnerships with software/tool vendors to reinforce agency expertise and improve automation. Works to negotiate contracts and conditions of partnerships. -
Marketing Manager, Zappos InsightsZappos Family Of Companies Aug 2017 - Apr 2018Las Vegas, Nevada, UsLeads Zappos Insights marketing. Responsible for the plan, direction, and management of marketing strategies and campaigns across the customer lifecycle for all products.- Works closely with sales to create demand generation strategies for increased lead volume and improve lead to sale conversion rate.- Manages, tracks, measures the effectiveness of marketing campaigns across channels, including SEM, SEO, social, & email, to ensure optimal ROI and optimal KPIs. Optimization is based on continuous testing and campaign iteration.- Works cross-functionally to improve website & landing page UX for enhanced customer experience and conversion rate optimization.- Creates yearly marketing plan and reports quarterly performance, goals, and ROI related to executed experiments and campaigns. -
Senior StrategistRevunit Mar 2016 - Jul 2017Bentonville, Ar, UsResponsible for developing targeted marketing, communication, and measurement strategies, across web and mobile, to meet client business KPIs and ensure client success.• Develops strategic product marketing, communication, and measurement plans for Fortune 500 clients. Plans include user lifecycle strategies to simplify user onboarding, improve retention, foster engagement, and measure performance.• Created product adoption function and integrated key deliverables into every new product.• Consults and trains clients to execute strategic marketing and communication plans to ensure the best chance for success. • Conducts user tests, user interviews, and quantitative research with UX team during prototype, build, and post-launch phases to improve user experience and user adoption. -
Digital StrategistRevunit Mar 2015 - Mar 2016Bentonville, Ar, UsResponsible for creating digital marketing and business strategies based on client's needs and KPIs, including SEM, PPC, conversion rate optimization (CRO), lead generation and analytics tracking/implementation across web and mobile.- Managed School of Rock Adwords account and landing pages for 160+ school locations and Franchise. Management resulted in a 65% increase in conversion rate, 250% (5x) increase in lead volume and an 82% decrease in cost per lead for all campaigns.- Used analytics tools like Google Analytics, Hotjar and Inspectlet to find opportunities and inform decision-making.- Developed and ran conversion rate optimization experiments using Optimizely and Visual Website Optimizer to enhance user experience and increase sales. - Provided strategic advice and created cross-channel marketing plans for clients based on desired business goals.
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Marketing Communications SpecialistFluke Corporation Feb 2014 - Mar 2015Everett, Wa, UsResponsible for the coordination and execution of marketing campaigns and materials for new and existing products as well as the optimization of Amprobe.com to enhance site visibility and visitor engagement• Collaborates with internal stakeholders to create content (digital media and print), track projects and push launch communications through the channel for new product introductions (NPI).• Creates Amazon A+ content for top products with in-depth product information, such as how-to’s and detailed features/specs, to increase sales and review volume.• Provides analysis and recommendations using product sales and bookings data for Amazon and relevant distributors• Coordinates with SEO vendor to optimize Amprobe.com with new product content and meta content to increase organic traffic and visibility.• Led Amprobe brand refresh of digital and print assets including emails, data sheets and social media properties. -
Digital & Social Marketing SpecialistR2Integrated May 2013 - Feb 2014Baltimore, Maryland, UsResponsible for the execution of client programs/campaigns through ongoing management, optimization, and reporting as well as strategy formulation based on client's needs and KPIs• Community management for Why Microsoft Twitter account of more than 90,000 followers.• Created audience profiles through community of interest research for Microsoft - Cloud OS brand with campaign recommendations based on audience engagement habits, needs, and pain points.• Created weekly and monthly analytics insights reports, including content creation and social optimization recommendations, for American Career College• Account support/coordination of various campaigns and projects for Microsoft Cloud OS• Sysomos topic definitions and query/tag set-up for Microsoft Cloud OS Sysomos account -
Developer Marketing Graduate InternIntel Corporation May 2012 - May 2013Santa Clara, California, UsResponsible for social media monitoring, analytics, and reporting for developer communities and editing/management of monthly developer newsletter • Created new social media strategy and best practices for related Facebook and Twitter accounts to increase engagement and fan growth.• Managed logistics and edited content from domestic and international teams for monthly developer newsletter released to a list of 200,000 subscribers in four different languages.• Created weekly, monthly, and quarterly social media monitoring/analytics reports for developer communities and events through metrics obtained using Sysomos and Sprinklr social media tools.• Coordinated keyword, query, and tag configuration in Sysomos for domestic and international teams to enhance accuracy of reporting. -
Brand Marketing InternZappos Family Of Companies Feb 2011 - Jul 2011Las Vegas, Nevada, UsResponsible for completing tasks set forth by Brand Partnerships, Public Relations, and Marketing Partnerships teams• Assisted Brand Partnerships with site placements to increase individual brand sales• Captured monthly impressions through Google analytics for brand partnership related landing pages.• Created a comprehensive presentation for both online marketing and brand marketing teams.• Constructed a visually appealing, informational PowerPoint presentation used for training/onboarding.
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Admistrative AssistantNevada State Contractor'S Board Apr 2008 - Aug 2008Responsible for entering complaints into the ORACLE system in addition to preparing cases for the DA’s office• Helped establish a faster and more productive way of preparing cases for the District Attorney’s office through new organizational methods.• Developed a more functional data entry system allowing for multiple case inputs into the ORACLE system software.• Created a system to expedite complaints, which had become impacted due to nonperformance of past employees.
Sidnee Schaefer Skills
Sidnee Schaefer Education Details
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Willamette University MbaMarketing -
Harvard Business School OnlineOther; "Disruptive Strategy With Clayton Christensen"
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University Of The Pacific - Eberhardt School Of BusinessMarketing
Frequently Asked Questions about Sidnee Schaefer
What company does Sidnee Schaefer work for?
Sidnee Schaefer works for Schaefer
What is Sidnee Schaefer's role at the current company?
Sidnee Schaefer's current role is Food & Beverage ⚡️ Market Research & Marketing Strategy.
What is Sidnee Schaefer's email address?
Sidnee Schaefer's email address is si****@****ail.com
What is Sidnee Schaefer's direct phone number?
Sidnee Schaefer's direct phone number is +170285*****
What schools did Sidnee Schaefer attend?
Sidnee Schaefer attended Willamette University Mba, Harvard Business School Online, University Of The Pacific - Eberhardt School Of Business.
What skills is Sidnee Schaefer known for?
Sidnee Schaefer has skills like Social Media, Marketing, Social Media Marketing, Online Marketing, Google Analytics, Marketing Strategy, Market Research, Marketing Communications, Data Analysis, Strategy, Project Management, Public Speaking.
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