Led Global Growth Experimentation & Analytics, consulting across the Restaurants vertical. I collaborated with cross-functional teams (Hunting, Early Life Cycle, Ads, Commercial, Product, Operations, Data Science) to drive growth through data-driven experimentation and insights.

Led the entire commercial back-office area (including business intelligence, performance analysis, processes, pricing, promotions and discounts, budgeting, product catalog, and master data) and worked directly on the strategic aspect of the commercial area in collaboration with the Head of Commercial at Turbo Brazil, the quick delivery vertical (dark stores).Main points:- Built the sales operations team from scratch- Structured, organized, and led the commercial back-office… Show more Led the entire commercial back-office area (including business intelligence, performance analysis, processes, pricing, promotions and discounts, budgeting, product catalog, and master data) and worked directly on the strategic aspect of the commercial area in collaboration with the Head of Commercial at Turbo Brazil, the quick delivery vertical (dark stores).Main points:- Built the sales operations team from scratch- Structured, organized, and led the commercial back-office area.- Acted as the local point of contact (PMO) for implementing tools, strategies, and processes in Brazil.- Monitored business performance and formulated action plans for improvement.- Optimized and automated various processes.- Developed data analyses to enhance business decision-making.- Developed structural solutions for problems.Key Achievements:- Worked as the key-user (commercial and master data) for the SAP implementation, ensuring everything worked well and data was used correctly. Developed massive analysis, processes and automation following the implementation.- Created new tools, automation, and methods to help the team work more efficiently and quickly.- Optimized the pricing strategy in collaboration with the global team (sales and profitability).- Developed a clusterization strategy to optimize the store's assortment and performance (sales, operations, profitability, and user experience).- Developed an analysis to predict products with a potential for shrinkage, providing the team with visibility and time to act.- Developed and implemented a process to calculate values, manage charges, and track commercial contracts.- Analyzed and optimized the combos/packs strategy to enhance cross-selling and up-selling opportunities.- Refined the discount strategy, reducing the burn by 60%, and collaborated with other areas to mitigate any impact from the revised discount strategy.Main tools:SQL, Python, Google Sheets, and Excel. Show less

Led the catalog and master data team of Turbo Brazil, the quick delivery vertical (dark stores).Main points:- Created end-to-end processes involving all stakeholders.- Structured and organized the catalog and master data area.- Served as the local point of contact for the implementation of strategies/processes in Brazil.- Optimized and automated processes.- Provided support to the commercial, supply, operations, and fiscal teams.- Developed queries for data… Show more Led the catalog and master data team of Turbo Brazil, the quick delivery vertical (dark stores).Main points:- Created end-to-end processes involving all stakeholders.- Structured and organized the catalog and master data area.- Served as the local point of contact for the implementation of strategies/processes in Brazil.- Optimized and automated processes.- Provided support to the commercial, supply, operations, and fiscal teams.- Developed queries for data analysis.- Developed structural solutions for problems.Key achievements:- Designed and implemented more than 16 end-to-end request processes centralized in a single flow for requests, reducing unfulfilled requests by 100%, execution errors by 99.7%, and allowing the team's performance to be measured and all requests tracked.- Automated more than 15 data flows, reducing manual work by 100%.- Implemented systems for fiscal issuance of invoices and fiscal coupons, pricing algorithm, purchasing automation algorithm, and creation feature for packs and combos.- Streamlined the product pricing update flow, making the database reliable, reducing team rework, and reducing more than 90% of all incorrectly entered information.Evaluated as a high-performing professional with high performance results and a strong alignment with the company's culture (rockstar).Main tools:SQL, Python, Google Sheets, and Excel. Show less

Managed all operational and commercial indicators for exclusive and non-exclusive regional accounts in São Paulo.Main points:- Monitored and created action plans to improve operational and commercial indicators.- Developed joint strategies/actions with partners.- Identified, developed, and implemented scalable catalog actions.- Provided technical support to the team/partners.- Developed queries for data analysis.Key achievements:- Standardized catalog… Show more Managed all operational and commercial indicators for exclusive and non-exclusive regional accounts in São Paulo.Main points:- Monitored and created action plans to improve operational and commercial indicators.- Developed joint strategies/actions with partners.- Identified, developed, and implemented scalable catalog actions.- Provided technical support to the team/partners.- Developed queries for data analysis.Key achievements:- Standardized catalog information analysis and process for the entire catalog (Brazil).- Analyzed and identified divergent products and performed mass correction for the entire catalog (Brazil/LATAM).- Optimized the product registration process, reducing time by 93% (Brazil).- Optimized time slots and availability, achieving the best indicators (São Paulo).- Achieved the highest conversion rate and account indicators (São Paulo).Evaluated as a high-performing professional with high performance results and a strong alignment with the company's culture (rockstar)Main tools:SQL, Excel, Google Sheets, and Python. Show less

Worked in the Supermarkets vertical in São Paulo with all exclusive and non-exclusive regional accounts.Main points:- Provided support to the sales team with data for decision-making.- Generated weekly/daily reports for the sales team.- Developed queries for data analysis.- Conducted ad-hoc analyses, analyzed cannibalization between brands/verticals, retention cohorts, market share, stockouts, sales, conversion, and cancellations.- Developed processes for data… Show more Worked in the Supermarkets vertical in São Paulo with all exclusive and non-exclusive regional accounts.Main points:- Provided support to the sales team with data for decision-making.- Generated weekly/daily reports for the sales team.- Developed queries for data analysis.- Conducted ad-hoc analyses, analyzed cannibalization between brands/verticals, retention cohorts, market share, stockouts, sales, conversion, and cancellations.- Developed processes for data extraction, transformation, and catalog analysis to make them available to the sales team.Evaluated as a high-performing professional with high performance results and a strong alignment with the company's culture (rockstar)Main tools:SQL, Excel, Google Sheets, and Python. Show less

Developed solutions for small and medium-sized businesses from various sectors, utilizing Excel, VBA, Google Sheets and Power BI.Main points:- Automated routine tasks- Developed and optimized spreadsheets- Created systems to store, manage, and work with various information- Created dashboards for data visualization.

Managed physical resources of the pilot plant and contributed to the development of Bakery products as an intern in the Research and Development department.Main points:- Led the development of new products according to market demand and trends- Conducted studies on product shelf-life and performance- Managed inventory of the pilot plant- Created purchase, transportation, and maintenance requisitions for the pilot plant- Monitored maintenance of the pilot plant-… Show more Managed physical resources of the pilot plant and contributed to the development of Bakery products as an intern in the Research and Development department.Main points:- Led the development of new products according to market demand and trends- Conducted studies on product shelf-life and performance- Managed inventory of the pilot plant- Created purchase, transportation, and maintenance requisitions for the pilot plant- Monitored maintenance of the pilot plant- Managed purchase payments and agreements related to the pilot plant through invoice entry in the system- Developed, optimized, and automated spreadsheets Show less

Led the modeling of the transient effectiveness factor in porous catalysts for first-order kinetics using Wolfram Mathematica and Eureqa Formulize software.Main points:- Modeled the material balance problem inside the catalyst, including the diffusion-reaction phenomenon, using Wolfram Mathematica to obtain boundary condition data- Analyzed and processed data in Excel- Obtained equations for the effectiveness factor through symbolic regression using artificial intelligence… Show more Led the modeling of the transient effectiveness factor in porous catalysts for first-order kinetics using Wolfram Mathematica and Eureqa Formulize software.Main points:- Modeled the material balance problem inside the catalyst, including the diffusion-reaction phenomenon, using Wolfram Mathematica to obtain boundary condition data- Analyzed and processed data in Excel- Obtained equations for the effectiveness factor through symbolic regression using artificial intelligence with Eureqa Formulize software- Provided support and guidance to a new project team member- Prepared detailed reportsThe resulting equations simplify the modeling of reactions, eliminating the need to solve boundary value problems and reducing computation time and effort. The obtained equations are highly useful for process simulation software. Show less

Led the modeling and optimization of continuous stirred tank reactors (CSTR) containing immobilized enzymes for Michaelis-Menten kinetics, using Wolfram Mathematica and Eureqa Formulize software.Main points:- Modeled the material balance problem of substrate inside the particle and diffusion-reaction phenomenon in Wolfram Mathematica to obtain boundary condition data- Analyzed and processed data in Excel- Obtained reactor design equations through symbolic regression using… Show more Led the modeling and optimization of continuous stirred tank reactors (CSTR) containing immobilized enzymes for Michaelis-Menten kinetics, using Wolfram Mathematica and Eureqa Formulize software.Main points:- Modeled the material balance problem of substrate inside the particle and diffusion-reaction phenomenon in Wolfram Mathematica to obtain boundary condition data- Analyzed and processed data in Excel- Obtained reactor design equations through symbolic regression using artificial intelligence with Eureqa Formulize software- Modeled continuous stirred tank reactors with immobilized enzymes based on the obtained equations- Prepared detailed reportsThe use of the obtained equations simplifies and accelerates reactor design, eliminating the need to solve boundary value problems and reducing computation time and effort. The resulting equations are highly useful for process simulation software. Show less

Contributed to the development of innovative solutions for a new intelligent product as a member of a consulting team in the Jovens Embaixadores Program (Engineering Special Projects), with a focus on project management, scientific research, market analysis, and cost feasibility.Main points:- Conducted scientific research to support the development of new intelligent product- Conducted market analysis and cost feasibility studies to determine viability of proposed solutions-… Show more Contributed to the development of innovative solutions for a new intelligent product as a member of a consulting team in the Jovens Embaixadores Program (Engineering Special Projects), with a focus on project management, scientific research, market analysis, and cost feasibility.Main points:- Conducted scientific research to support the development of new intelligent product- Conducted market analysis and cost feasibility studies to determine viability of proposed solutions- Collaborated with team members to manage project timelines and deliverables- Produced technical reports detailing research findings and proposed solutions Show less

Led the development of a comprehensive chemistry textbook for high school and technical students, addressing common learning challenges and providing engaging content and practical examples to enhance the learning experience.Main points:- Conducted extensive research on common challenges faced by high school and technical students in learning chemistry- Developed comprehensive teaching materials covering key topics and including theoretical content, solved examples, applied… Show more Led the development of a comprehensive chemistry textbook for high school and technical students, addressing common learning challenges and providing engaging content and practical examples to enhance the learning experience.Main points:- Conducted extensive research on common challenges faced by high school and technical students in learning chemistry- Developed comprehensive teaching materials covering key topics and including theoretical content, solved examples, applied exercises, and experimental activities for in-class use- Produced detailed reports summarizing research findings and outlining the pedagogical approach used in the teaching materials Show less