Sidney S. Cobos, is a Co-founder of MedPath, Inc. Sidney developed and worked in strategic business development and marketing for several pharmaceutical / Workers Compensation clinics across California. Particularly notable is Sidney’s successful application of persuasive, malleable advertising strategies to accommodate the changing business landscape. These strategies include written materials, speaker presentations, trade show participation, product trainings, in-person physician meetings and healthy living education at the community outreach level.Sidney’s greatest strengths are his creativity, drive, and leadership. He thrives on challenges, particularly those that expand the company’s reach. His most recent projects involve strategic partnerships with First Choice Laboratory for advanced genetic research, and including Durable Medical Equipment in MedPaths product line, both of which have helped MedPath create a thriving business.