Sidney Moore Email & Phone Number

Spring Branch, Tx, Us

Austin, Texas, United States

Austin, Texas, United States

Austin, Texas Area

Sr. Digital Marketing Manager managing a team of digital marketers for the leading SaaS provider of data and analytics to the energy industry helping drive process improvements that enable efficiency and growth.*Responsible for campaign execution, brand awareness and lead generation via campaign planning, analyzing metrics and identifying trends. *Monitor and prepare reports and consistent updates on overall marketing campaign performance to include email, social and pay-per-click advertising. *Work with digital team and various stakeholders to brainstorm new and innovative campaign strategies.* Establish scalable processes to drive towards best practices in campaign management, lead management and content creation.* Build and manage processes, systems, and best practices to facilitate organizational and operational effectiveness.* Evaluate and enforce new systems and workflows to improve and optimize team performance.*Maintain holistic overview as it relates to integrated marketing plans, gap fillers and other marketing projects to ensure alignment with program objectives, planned tactics and corporate needs.*Manage and report on departmental budget and spending in coordination with Senior Director of Marketing.*Oversee the marketing technology stack and related training while monitoring the landscape to ensure the best tools and software to maximize effectiveness are being used.

Austin, Texas Area

United States

Marketing Operations Manager for the leading SaaS provider of data and analytics to the oil & gas industry helping drive process improvements that enable efficiency and growth. * Establish scalable processes to drive towards best practices in campaign management, lead management and content creation.* Monitor marketing production data to develop insights and make recommendations on areas for operational optimization.* Build and manage processes, systems, and best practices to facilitate organizational and operational effectiveness.* Contribute to Business Intelligence in the formation and execution of data governance framework, policy, standards.* Evaluate and enforce new systems and workflows to improve and optimize team performance. *Measure and analyze overall team performance as it relates to throughput.* Maintain work process flows with Business Development by coordinating information and requirements as it relates to marketing and business overall goals and objectives. * Provide regular status updates and/or to demonstrate progress to marketing governance goals and objectives.*Maintain holistic overview as it relates to integrated marketing plans, gap fillers and other marketing projects to ensure alignment with program objectives, planned tactics and corporate needs. *Manage and report on departmental budget and spending in coordination with Senior Director of Marketing.*Oversee the marketing technology stack and related training while monitoring the landscape to ensure the best tools and software to maximize effectiveness are being used. *Develop and implement processes to ensure data integrity and visibility across marketing executions including channel metrics, lead distribution, opportunity stages, pipeline contribution, ROI. *Support ongoing and ad-hoc delivery of reports to Marketing, Sales, Product, Executive Leadership, etc.

Austin, Texas

Rock Candy Media is a digital and marketing agency. I was brought on to create and implement an internal operations management system as well as supervise and project manage.- Supervised and managed a team of 15-20 content strategists, digital ad strategists, designers, web developers and freelancers directing and coordinating project work to execute client's marketing objectives. - Oversaw content creation and digital advertising campaigns for over 20 clients ranging in industries from health, marketing, human resources, etc.- Identified ways to increase sales of client products and services to meet client revenue goals.- Developed, implemented and tracked strategic marketing plans as well as forecast results.- Supervised and implemented paid advertising budgets.- Created and enforced an employee handbook, disciplinary policy and SOPs for various departments to include content strategy, design, digital advertising, and office management- Assisted in performance evaluations and recruitment efforts.

Austin, Texas Area

Stratfor is a private intelligence company that specializes in geopolitical forecasting. I was initially hired as a security analyst to forecast events specific to organized crime and terrorism. Then was appointed a newly created marketing position to build the company's social media strategy and presence from the ground up. - Produced a social media marketing strategy and department to gain exposure to the company's brand, increase subscription sales as well as B2B and B2C lead generation.- Created an inbound marketing strategy and lead nurturing strategy specifically for social leads.- Compiled and curated marketing content specific to geopolitics and intelligence to showcase on various social channels like Twitter, Facebook, LinkedIn, YouTube and Google+.- Achieved over 100k Twitter followers, 50k YouTube followers and 75k Facebook followers through organic advertising only.- Devised and implemented paid advertising campaigns for Twitter, LinkedIn, YouTube and Facebook.

Master'S Degree, Criminal Justice

-Received the first certificate in Intelligence Analysis from Texas State's Criminal Justice Masters Program -Professional Paper titled.

Bachelor Of Arts (B.A.), Criminal Justice And Studio Art

Activities and Societies: Lambda Alpha Epsilon-American Criminal Justice Association