Sidney White Email & Phone Number

Mid Atlantic

Account manager handling all Nestle USA categories, Frozen Meals and Snacks, Ice Cream, Pizza, Baking, and Beverage. Manage Coffee-Mate, Tollhouse, Stouffer's, Libby’s Pumpkin and Carnation brands for Weis Supermarkets, generating over $46 million in annual revenue. Manage $6 million in trade funds. Create effective business plans in alignment with division CAP’s and Category Roadmaps to drive sustainable profit growth. Build merchandising plans, promotion analysis, and efficient trade plans. Present category updates and insights on key business trends to close distribution gaps, grow sales and share, in line with “Path to Purchase” strategies.• Introduced six new items to the liquid creamer category , contributing to incremental sales growth of $2.7 million • Secured permanent seasonal displays, incorporating eight items and increasing revenue by +$400K• Implemented a “No Stacking Strategy,” allowing Weis to exceed category performance over remaining market and total U.S.• Partnered with Weis Supermarket, securing a “Better For You” creamer section which added two, new Bliss creamer items totaling $400,000 of incremental revenue• Collaborated with the customer to change the planogram and elevate the 64oz variety to eye-level, increasing segment growth by $300K

Account Manager for Nestle’s Frozen Pizza and Ice Cream. Managed product lines for DiGiorno, Tombstone, California Pizza Kitchen, Jacks, Haagen Dazs, Edy’s 48oz, Drumsticks, Outshine, Skinny Cow, and Nestle Ice Cream, generating over $20 million of annual revenue. Developed and implemented business plans to achieve account and Nestle objectives. Analyzed overall market performance and forecasted market and industry growth with the use of Syndicated Data. Secured optimal placement of Nestle products to improve visibility, resulted in increased volume. Communicated all merchandising directives to DSD route drivers and distributor partners on a weekly basis. Served as distributor manager for E & M, Sure Winner, AWI, and Jack & Jill to communicate sales plans, inventory requirements, and new item updates.• Achieved 15% increase in total annual dollar volume growth on pizza-specific customers by attaining 85% ACV distribution on new items • Maintained ice cream distribution on premium segment and increased super premium distribution by 10% with planogram analysis• Achieved +3.0 share growth & +$400K in pizza revenue sales at Weis Supermarkets• Secured seven new DiGiorno items at Weis, including Dipping Strips and Pizzeria brands, exceeding the sales target by 109%

Sales Leader managing the Baltimore territory with 15-20 Retail Sales reps and merchandisers. Responsible for Planning, organizing, recruiting, onboarding, training, coaching, and productivity. Provided concise communication and direction for sales growth, in-store execution, time management and store level negotiation. Provided safety first work behaviors and conditions. Effectively lead team through company initiatives using change management and team building. Coached and mentored new managers within the Mid Atlantic team.• Managed annual sales in excess of $20 million• Successfully integrated pizza and ice cream DSD initiatives, with zero staff turnover in the first year• Served on the Nestle Leadership Council• Managed double-digit growth for six consecutive years, adding four new routes and mapping out route territories in Frederick MD and Maryland Eastern Shore• Served as Distribution Network Lead at Merchants Terminal, managing inventory, orders, forecasts, displays, and spoil control